SLP - 3 Negative Letters - Essay Example

In this case, messages sent to customers possess attributes meant to foster beneficial reactions; hence facilitating realization of business goals. In this context, positive messages are usually meant to foster positive and beneficial relationships with existing customer base. However, certain situations require delivery of negative messages to clients. Within any given commercial setting, some clients may demonstrate negative business practices towards service providers. Based on financial and marketing management, undesirable practices may undermine realization of commercial goals of revenue generation and profit maximization.

In such instances, business leaders should be able to synthesis objective letters meant to deliver desired messages to incorporative clients. In order to formulate an objective negative letter, one has to take into consideration relevant communication principles. Carl and Naether (2012) agree that close adoption of these principles will ensure synthesis of a letter in a manner that delivers desired message in a professional and timely manner. The first principle involves the effects of the negative letter upon reception by the target client.

Negative business letters should elicit desired effects upon reception by the client. With respect to the element of effect, effective letters should be clear and concise in order to facilitate understanding by target audience. Wordings within a negative letter should possess a stern and somber mood. Suitable selection of words will ensure that receiving client understands the required effect of the communication. According to Carl and Naether (2012), the next principle takes into consideration significance of communication with respect to the business relationship.

From a theoretical perspective, business persons ought to maintain positive communications with their clients. However, certain situations necessitate adoption of negative communication. In this regard, negative letters should express thoughts and emotions in a precise and accurate manner. Accuracy and precision ensure that target clients pay close attention to the causative factors of message in the letter. This will create an atmosphere where the client will appraise the seriousness of his or her negative practices.

Letter To Ms. Minnie MacElroy, 27694 Bay Point Lane, Bonita Springs, FL 34134. Dear Madam, Re: Termination of Business Contract It is understandable that the current economic situation may cause constrains to most WebTastic’s clients. The company’s management express its general concerns and on the issue, and would like to thank loyal clients for their earlier corporation. As the owner of this small business, I appreciate the fact that current client base facilitated inception and growth of the company’s business objectives.

We have always strived hard in maintaining relationships with clients through regular communication and feedback analysis. In situations where the company’s website programs develop technical hitches, we have always responded appropriately and in a timely manner. In this case, WebTastic goals seek to provide quality and responsive services to its current new clients. In certain instances, web developers worked for additional hours in order to deliver customized services to loyal patrons. In addition,