The Sinner Party Company Business Plan - Assignment Example

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The purpose of the current assignment is to develop a business plan for a Sinner Party Company. Therefore, the writer would carry detailed marketing research and, moreover, conduct an in-depth analysis of company mission, objectives, and opportunities…
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The Sinner Party Company Business Plan
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Download file to see previous pages Sydney has a very active nightlife but most bars located near the Harbour area are expensive and crowded, clients are frequently confronted with unpleasant strangers who have had too much to drink and noisily beeping poker machines. Sinner Party Company would provide their clients with the freedom to choose a private bar service at their own venue, a bar in premises provided by the company, bar supplies, a menu of their preference and even their own guest list, so a client has absolutely nothing to worry about except having a good time. The unique offering of the company is that they are licensed to provide sales and service on a mobile basis across Sydney, thus Sinner Party Company can set up a shop at venues that do not hold a liquor license such as the client’s homes. The company would provide bar services for weddings, corporate or private parties. The company is a dedicated project of two enterprising state-licensed individuals who have had more than 10 years of experience in the industry, a team of professionally trained bartenders, a dedicated creative team. From professional services, a wide selection of menu items, themed parties, to exceptional decor and music SPC can customize any soiree to the needs of their client and give them a memorable event. The company requires financial assistance from a bank (s) which would be payable over a period of 10 years as the business prospers. Since colonisation, the pub has been an integral part of the Australian culture, for both social and economic reasons (Kirkby, 1997). Kirkby (1997, p. 19) further writes that pub keeping had a central role in colonization because it provided a place to stay, eat and socialize to travelers and outlying settlers, and eventually became the centers of towns and an essential part of European identity. Since the 1990s there was a gradual liberalization of pubs and nightclubs in Australia because: firstly the pub hours increased and second there was a massive expansion in NSW and Victoria where the regulatory requirement of accompanying food with drinks was abandoned (Blocker et al., 2003). Sydney is the financial hub of Australia. ...Download file to see next pagesRead More
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