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Detailed Implementation of BHDs Goals and Objectives - Research Paper Example

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The paper "Detailed Implementation of BHD’s Goals and Objectives " discusses that the operational plan spotlights the detailed steps needed to reach BHD goals and objectives. The marketing operational plan includes the four elements. The technology phase increases customer loyalty.  …
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Download file to see previous pages The gun and firearms retail store catering to the customer’s penchant to learn to shoot prior to buying their preferred firearm choices. Second, the sports complex has a paintball shooting area. Projected Operational Income Statement. The operational plan’s projected income statement is based on Dickie’s actual performance. Appendix A shows the BHD’s projected income statement. The projection is based on Hillsboro’s 42,000 target age group market segment. The same projected annual income statement incorporates the target market’s 15 per cent buyers. The computation is grounded on Dickie’s quarterly income statement (http://www.google.com/finance?fstype=ii&q=NYSE:DKS). Four P’s of the company’s operational Marketing Plan (Habiyaremye, 2011). Product. The BHD entity sells diverse products. The products are guns and ammunition for the sports buffs, sports equipment, firing range services, and paintball game services. BHD complies with all gun law requirements, including the Gun Control Act (18 U.S. C. Chapter 44) as well as the National Firearms Act (26 U.S.C. Chapter 53) (http://www.atf.gov/regulations-rulings/laws/). The BHD Corporation’s paintball sports arena complies with Oregon’s safety, environment, and other legal requirements. Price. The prices of BHD’s products are similar to the average competitors’ selling prices.  
Demographical data shows that Oregon has 3.8 million residents. Within the Oregon States, Washington County has 530 thousand residents. In addition, Washington County’s Hillsboro City has 92 thousand residents.  ...Download file to see next pagesRead More
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