Nobody downloaded yet

Strategic Management / Analysis of Strategic Situation of HTC and the Smartphone Industry - Essay Example

Comments (0) Cite this document
Strategic Management / Analysis of Strategic Situation of HTC and the Smartphone Industry Table of Contents Introduction 3 Strategic Situation 4 Analysis 6 Industry Life Cycle 6 Porter’s Five Forces 7 Threat of New Entrants 7 Supplier Power 8 Buyer Power 8 Threat of Substitutes 8 Competitive Rivalry 9 Value Chain 10 Scale and Scope 11 Conclusion 13 References 14 Bibliography 17 Introduction The smartphone industry can be regarded to be a rapidly growing industry in the present day context…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Strategic Management / Analysis of Strategic Situation of HTC and the Smartphone Industry
Read TextPreview

Extract of sample "Strategic Management / Analysis of Strategic Situation of HTC and the Smartphone Industry"

Download file to see previous pages al., 2009). HTC Corporation, which is a Taiwan based company, is quite a prominent brand in the industrial segment of smartphones. HTC attempts to provide personalised user experience to the users and renders significant importance to user opinions and retailers’ recommendations (HTC Corporation, 2012). In the highly competitive smartphone industrial sector, the involved companies are significantly required to form effective strategic plans and for this purpose it is quite essential to identify the strategic position of the company, HTC. This allows the companies to prepare for the future and facilitates them to adapt to frequent changes that generally seem to take place in the smartphone market (Evans, n.d.). Strategic Situation During the recent years, HTC has gained a significant reputation in terms of engineering. HTC has developed a research lab known as the MAGIC labs for innovating and developing new and advanced ideas. The company faces an aggressive competition from Apple and Samsung. However, it has experienced a significant growth after introducing Android, the mobile operating system from Google into its mobiles (Taoyuan, 2012). The figure below illustrates the revenue and the net income earned by HTC during the year 2007-11: Source: (Taoyuan, 2012) The above figure demonstrates the fact that HTC has experienced a growth in income during the recent years. However, it can also be noticed that the company has witnessed a downfall in its earnings or income during the last year i.e. 2011. The reason behind this may be the limited success of the smartphones like Desire and Sensation of HTC due to the aggressive competition from the iPhones of Apple and the smartphones which come under Samsung’s Galaxy line (Standing & Jim, 2011). Analysis Industry Life Cycle Industry life cycle refer to the span of time which starts with the introduction of a company in the market and extends until the company discontinues its business operations. There are essentially four phases in the life cycle of an industry which are the introductory stage, the growth stage, the maturity stage and the decline stage (Komninos, 2002). HTC’s smartphone segment is likely to be in its declining stage. However, the smartphone industry life cycle has noticed a dramatic change after the implementation of Android operating system in the smartphones. This fact can be better identified in the figure below: Source: (Woyke, 2012). Since, HTC is likely to be in the declining stage of life cycle, hence it can be mentioned that the company should attempt to undergo certain significant changes in order to remain competitive according to the market requirements. These changes may include the restructuring of the cost structure and changing the operating system among others. HTC has experienced a significant growth in the earlier phases of its life cycle. However, it is worth mentioning in this context that the company witnessed a sudden downfall in its sales and revenue earnings after its maturity stage. Certain reports state that the revenue earned by the company during the first two months of 2012 was almost 45% less than that of the same period of the previous year i.e. 2011. This aspect indicates that the company is in its declining ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic Management / Analysis of Strategic Situation of HTC and the Essay”, n.d.)
Retrieved from
(Strategic Management / Analysis of Strategic Situation of HTC and the Essay)
“Strategic Management / Analysis of Strategic Situation of HTC and the Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Management / Analysis of Strategic Situation of HTC and the Smartphone Industry

Industry - Strategic Analysis

...? Industry-Strategic Analysis Executive Summary This industry comprises of firms and other entities known as ‘Home Centers’ that retail home repair and maintenance products to consumers. The industry is attractive because of its large market share, low bargaining power of buyers and suppliers, moderate level of barriers to entry into the industry and competitiveness in the industry. The industry produces products such as plumbing, home decor, carpets, electronic goods etc. There is low threat of substitutes as well. An analysis of the industry has been conducted in the...
7 Pages(1750 words)Research Paper

Strategic Management Analysis

...?Strategic Management Analysis Table of Contents Strategic Management Analysis Table of Contents 2 0 Introduction 4 2.0 Task A 5 2 PESTEL Analysis 5 2.1.1 Political Aspects 5 2.1.2 Economical Aspects 5 2.1.3 Social Aspects 6 2.1.4 Technological Aspects 7 2.1.5 Environmental Aspects 7 2.1.6 Legal Aspects 7 2.2 Five Forces Analysis 8 2.2.1 Threat of New Entrants 8 2.2.2 Bargaining Power of Suppliers 8 2.2.3 Bargaining Power of Buyers 8 2.2.4 Threat of Substitute 9 2.2.5 Rivalry 9 2.3 Critical Success Factors 10 2.4 Opportunities and Threats 11 2.5 Summary of Part A 13 3.0 Task B 14 3.1 Value Chain...
17 Pages(4250 words)Assignment

The Smartphone Industry Analysis 2012

...corporation and HTC, a Taiwanese corporation. (Cromar, 2010) The smartphone market is characterized by perpetual innovation and constant new product development. No one company has considerable market share so all the companies are constantly evolving technology in order to remain competitive and not to be driven out. (Brownlow, 2012) Smartphones and tablets have very short product life-cycle due to constant improvement in technology, aggressive pricing and rapid imitation. The barriers to entry in this industry are very high due to patents, high start-up cost, regulations and economies of scale. In the smartphone industry there are many...
4 Pages(1000 words)Essay

Strategic Management, Analysis of the Strategic Situation of HTC and Its Industry

...?Strategic Management, Analysis of the Strategic Situation of HTC and Its Industry Table of Contents Introduction 3 Analysis of the Strategic Situation 4 Industry Life Cycle 6 Porter’s Five Forces Analysis 7 Value Chain 9 9 Scale & Scope 10 10 Conclusion 12 References 13 Bibliography 17 Introduction Strategic management is recognised as one of the most crucial aspects of modern day business working procedure of an organisation. Strategic management can be defined as the...
6 Pages(1500 words)Essay


...?STRATEGIC MANAGEMENT ANALYSIS By Vision, Mission and Stakeholders Better Place is an auto mobile company which intends to challenge the status quo in the rigid internal combustion engine motor vehicle industry. This company has an intention of making the world a favorable place to live in following the increasing level of greenhouse gas emissions. The company seeks to liaise with other automobile companies and revive electric vehicles in Israel. This way, a major network of electric vehicles will be formed (Gilder, 2013, p. 95). Better Place has a mission to exist on which aims at complete elimination of automobiles that use oil. These cars will be friendly to the...
7 Pages(1750 words)Essay

Strategic management (structural industry analysis)

...Introduction The processes that encase strategic management and structural industry analysis take careful planning and analysis. Unfortunately, they are not systems that can simply be implemented overnight by wishful thinking or without proper planning. The purpose of this paper is to explain the five forces presented in Porter's Model; how they help individuals and groups to undertake strategic planning; give examples of how it applies to at least two companies; and to discuss competitiveness, generic strategy, effectiveness, and profit. Porter's Model According to Kotelnikov, Porter's Model is particularly useful in that it "outlines...
3 Pages(750 words)Essay

Strategic Analysis: semiconductor industry

... create demand in an industry. The bargaining power of buyers is great because there are few dominant buyers and many sellers in the industry. The range of products is standardized, but on the other hand semiconductor is the key industry in its supplying group which secure it from decrease in sales (Inertial Measurement Based on MEMS Technology, 2005). As Mintzberg suggested, the various approaches to strategic management can be regarded as "complementary, representing two different forms of analysis both of which must be brought to bear for improving the quality of strategic thinking and analysis". (Mintzberg, 1987). Degree of differentiation is not large. Semiconductors belong to industries where competitors can differentiate... ...
8 Pages(2000 words)Essay

Strategic Management: Airlines industry

...Strategic Management Analyse and discuss the attractiveness of SAS Group's environment (industry) Airlines industry is the kind of industry whichrequires huge investments yet the level of competition is such that airlines often keep investing for years together and keep waiting for break even. The industry is investment intensive from the beginning, and requires continuous replenishment throughout the operational activities as well. Fuel costs, addressing the security concerns, maintaining well-paid pleasing personalities on the rolls for various types of services, preparing attractive promotional campaigns, inviting newer customers with...
10 Pages(2500 words)Essay

Strategic Management: aviation industry

..., J. L. (2007).Airbus faces wide game in A380 orders. all Street Journal. 13 June 2007. 27. Morgan and Stanley. (2006). EADS: The A380 Debate. 06 Sept 2006. From 28. Sparaco, P. (2002). Airbus puts positive light on current, future business. Aviation Week & Space Technology. Vol.156(11). p.60-63. 29. The Economist Newspaper. (2005)."See you in court; Boeing v Airbus; The Airbus-Boeing subsidy row".25 March 2005. 30. Wyans.J.(2008). Boeing and Airbus: Strategic Management in the Air Travel Industry 24 Sept, 2008. From...
12 Pages(3000 words)Case Study

Strategic Analysis on Industry

...Strategic Industry Analysis – UK Hotels & Motels Industry Strategic Industry Analysis – UK Hotels & Motels Industry Executive Summary The following report is focused on the UK Hotels and Motels Industry. The industry is explained for its business, participants and regions it is typically dividend into. The industry is analyzed using two methodologies for its strategy and key drivers. These methodologies are PESTEL analysis and Porter’s Five Forces Model. PESTEL analysis evaluates the factors that prevail in the...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic Management / Analysis of Strategic Situation of HTC and the Smartphone Industry for FREE!

Contact Us