Aston Martin's New Idea - Essay Example

Comments (0) Cite this document
Summary
Aston Martin’s New Idea Executive Summary Aston Martin is one of the leading car brands in the world, its history dating back to 1913. The topic of discussion in the study is about Aston Martin Company’s new marketing plan to attract young age customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Aston Martins New Idea
Read TextPreview

Extract of sample
"Aston Martin's New Idea"

Download file to see previous pages The essay finally tells about the impact of the marketing plan on the sales of the company and the need for right strategy for developing the effective marketing plan. Table of Content Introduction 4 Marketing plan 5 Marketing objective 5 Target market and Segmentation 5 Marketing Strategies 6 Budget 7 8 Introduction Aston Martin, the iconic name in the world of cars, was founded in 1913 by Robert Bamford and Lionel Martin. The car company is headquartered at Gaydon, Warwickshire in England. Aston Martin is known for its luxury and style around the world. There are various models of the car in the market but some of the famous models include Aston Martin DB series, Lagonda Marque, Aston Martin One-77, etc (Aston Martin, 2012). The company has recently decided to change the style and theme of the car to make it more attractive and appealing to the young people in the age group of 20s. This idea of developing a new style and theme for Aston Martin cars can be both advantageous and disadvantageous for the company. The whole idea of the company with its plan is to increase its market share and profit by targeting new markets which would mainly comprise people of today’s generation, especially in the age group of 20s. ...
Marketing plan The marketing plan based on Aston Martin’s new approach to attract a new target market requires a planned marketing strategy which can be discussed as follows: Marketing objective Marketing objective is related to the company’s objective associated with Aston Martin. The objective of the company should deal with its long-term plans in establishing Aston Martin as a brand not only for luxury seeking people but for younger generations. Young people who prefer the sporty look with style and luxury but with different theme and design can be a great market opportunity for the company in terms of market share. Target market and Segmentation Segmentation is important for any company because of reasons such as process of segmentation of products according to their life cycle, and finding which product is to be segmented as per the consumers whom the company is targeting. The target market strategy for the company would begin with the analysis of market opportunity which would allow the company to estimate the sales and size potential associated with the market segment (Lamb, Hair, & McDaniel, 2008, p. 49). Target market strategy implies the importance of segmentation of market for Aston Martin in order to achieve the marketing objective. Marketing Strategies Marketing strategy for the company should be based on market penetration, market development and promotional tools. Market penetration for the company decides it strategy based on the pricing strategy. It is often seen that companies reduce their product price to penetrate the market and attain a considerable market share before planning for market development. Aston Martin can penetrate the new ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Aston Martin's New Idea Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Aston Martin's New Idea Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1451019-aston-martin-s-new-idea
(Aston Martin'S New Idea Essay Example | Topics and Well Written Essays - 1000 Words)
Aston Martin'S New Idea Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1451019-aston-martin-s-new-idea.
“Aston Martin'S New Idea Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1451019-aston-martin-s-new-idea.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
New Right and 1970's - 1990's
...New Right and 1970's - 1990's Introduction The New Rights period started around the 1970’s in America with the election of Ronald Regan as the county’s president (Nelson 7). Other leading countries in the world adapted the New Rights between 1970’s and 1980’s. These countries were; Australia, Chile, France, Germany, Netherlands, New Zealand, Poland, Romania, South Korea and the United Kingdom. Many reasons contributed to this change in world politics. Economic problems became serious political problems in American politics with massive government programs of the 1960s and the economic...
5 Pages(1250 words)Essay
The new idea business restaurant
...is creating a reputation of quality and safe food that will make the organization renowned globally. Bibliography Ariss, A 2010, ‘Modes of engagement: migration, self-initiated expatriation, and career development’, Career Development International, vol 15 no .4. pp. 338-358. Baruch, Y 2004, Managing Careers: Theory and Practice, New York, NY: Pearson Education Ltd. Bevitt, S 2008, Career and Self Development, New York, NY, Pearson Custom Publishing. Halverson, C & Tirmizi, S 2008, Effective Multicultural teams, Springer, New York Hatch, M & Schultz, M 2005, ‘The dynamics of organizational identity’, Human Relations, Vol 55 no .8. pp. 989-1018. Moon, J...
4 Pages(1000 words)Essay
Martin Luther King Jr.'s speech 2
...up to this generation. Works Cited Duffy, Bernard K., and Richard D. Besel. Martin Luther King Jr.'s "I have a Dream" and the Politics of Cultural Memory: An Apostil. ANQ 23.3 (2010): 184-91. ProQuest. Web. 17 Aug. 2013. "I Have A Dream Speech (TEXT)." Breaking News and Opinion on The Huffington Post. N.p., n.d. Web. 17 Aug. 2013. . Martin Luther King: the story behind his 'I have a dream' speech | World news | The Guardian ." Latest news, world news,...
6 Pages(1500 words)Research Paper
Strategic Analysis of Aston Martin
...and provides insight into the opportunities and threats that corporate strategy should cater to. The Five competitive forces are supplier bargaining power, bargaining power of customers, Threats of new entrants, threat of substitutes & competitive rivalry: The luxury car market is highly competitive especially in bad economic times. The cutting edge that all big companies have is embedded in their strong brand names. Aston Martin has an advantage in this that it is a well known sports and luxury car brand. Supplier bargaining power: The UK automotive industry is divided into the component and manufacturer segment. According to the UK government statistics "There are around 2,600...
8 Pages(2000 words)Research Paper
Francis Fukuyama' s idea of human dignity
...Thesis ment: Francis Fukuyama is able to stress out the ways in which man is benefiting from the surfacing of biotechnology as he d in his emergent theory with this idea it is possible to reconcile his idea with Surowiecki with regard to maintaining human dignity amidst man's continuous use of biotechnology. Francis Fukuyama pronounced that man has not yet reached the end of history for man has not yet reached the end of science. The discussion of the consequences of biotechnology does comprise the strongest part of Fukuyama's latest book. The author is popular for his statements on biotechnology and human dignity more than a decade ago that, because the other possibilities to liberal egalitarianism had...
6 Pages(1500 words)Essay
New product idea
...PRODUCT IDEA: FRUITNESS of the of the school of the idea – fresh juice As a young health-oriented I decided launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people sporting; the numbers of light-products,…). At the same time, this should be attainable with the least effort possible. Fresh fruit juice is one of those products that takes fairly long to prepare in small doses and therefore is skipped very often. This is where Fruitness comes into the picture. Fruitness provides the possibility to easily consume your daily dose of fresh fruit juice at...
9 Pages(2250 words)Essay
Brand Aston Martin
...Brand Aston Martin The success of brands in the global market can be evaluated using a series of criteria. Usually issues such as the legacy of a brand or its popularity are taken into consideration when having to measure the value of the brand either locally or globally. Current paper provides a critical review of a particular brand: Aston Martin. The history of the specific brand seems to be impressive. As noted in the study of Tyreman (2009, p.94) ‘in driving an Aston Martin you become powerful, beautiful and soulfoul’. Moreover, Aston Martin has a unique advantage: it has been related to the popular...
4 Pages(1000 words)Essay
New Business Idea
...New Business Idea Table of Contents The New Business Idea 3 2. Market Analysis 4 Market Size and Trends 4 Five Force Analysis 7 Competitors Analysis 9 Analysis of the App Market and Focus on the App Market Linked With Food 10 3. Marketing Plan 11 Product and Competitive Advantage 11 Promotions 12 Place and Distribution 12 Positioning 13 Entry Strategy and Positioning 13 4. Financial Plan 14 Funding 14 Income Statement 15 Revenues 15 Expenses 17 5. Future Perspective 17 Future Project 17 Exit Strategy 18 References 19 1. The New Business Idea Description Many individuals all over the world love to visit restaurants and enjoy their dinner with a variety of food in their palate. They spend a lot of money on the food... by...
16 Pages(4000 words)Essay
ASTON MARTIN BRAND AUDIT
...ASTON MARTIN BRAND AUDIT Introduction Aston Martin Limited is a manufacturing company, specializing in luxury and sport cars and grand touring cars, located in British and founded by Lionel Martin and Robert Bamford in 1914. The company initially dealt in luxury and sporting cars until the late 1950s when it engaged the grand touring cars (Dowsey, 2007). The company also holds a mixed performance history financial, such as facing bankruptcy in the 1970s. Additionally, it also has enjoyed lengthy periods of success and stability, such as under the ownership of the Ford Motor Company and the current ownership (Dowsey, 2013). Moreover, the company holds...
12 Pages(3000 words)Assignment
Aston Martin Crash Structure
.... An Aston Martin crash beam has had various designs over the years, and each of the designs has its drawbacks and benefits (Zhao, 2013). The adventure with the composite materials started in 1953 and has advanced. The composites have demonstrated reliability, fatigue resistance, lightweight, and easy moulding to any shape; the composites are attractive alternatives to metals. Despite their merits, there are minimal transfers from metals to the composites in the automotive industry (Startsev, Ponomareva and Anikhovskaya, 2013). For proper utilisation of the composites in crash beam manufacture, issue of: design, structural simulation, light-weighting, modelling, the crashworthiness, joining,...
8 Pages(2250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Aston Martin's New Idea for FREE!
Contact Us