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Chick-fil-A - a swift service restaurant chain in the United States - Research Paper Example

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Chick-fil-A is a swift service restaurant chain in the United States which specializes in chicken entrees and sandwiches. This restaurant chain was founded in 1946, with its headquarters located in College Park, Georgia (Cathy, 2002). …
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Chick-fil-A - a swift service restaurant chain in the United States
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Download file to see previous pages The company is associated with the Southern United States region, where it has been identified as a cultural icon (Cathy, 1989). This article will analyze the culture and its impact on the company’s achievement by bringing out the strength of this culture. This paper will also explain how culture is conveyed to employees, and also include a brief outline on the company’s ethics.
By April 2012, the company had 1,614 restaurants in roughly 38 states, including the Columbian District (Cathy, 1989). The company is also focusing its prospect growth in Southern California and American Midwest. Historically, Chick-fil-A was renowned with shopping malls, since most of its original food courts were located in trendy shopping malls. The first food court belonging to the restaurant was opened in Atlanta’s Green-briar Mall in 1967 (Cathy, 2002). Moreover, this company opened their first freestanding store in 1986. Nowadays, the chain has over 1000 such units of which some can be found in various places like universities, airports and hospitals through licensing agreements with the authorities (Cathy, 2002).
The Chick-fil-A chain has grown tremendously from the Dwarf Grill (now recognized as Dwarf house); a restaurant opened in the Georgian suburb of Hapeville, Atlanta in 1946 by Cathy, who is the company’s chairman to date (Cathy, 2002). ...
In the 2006 season, the company became Peach Bowl’s main sponsor. The company is also a considerable sponsor of ACC, SEC, and Big 12 conferences of college athletics. The chain came up with a popular advert created in 1995 by The Richards Group that reads “Eat mor chikin” (Cathy, 2002). This slogan features cows wearing signs painted with the slogan in uppercase. In connection to the company’s advertising strategies, these cows have united in an effort to reform the American food industry by reducing the amount of beef being eaten. This suggests that chicken burgers are preferably better off compared to the beef burgers. This advert aims at restricting the American community from eating beef burgers, which is common in menus of Chick-fil-A’s competitors such as Burger King, Wendy’s, and McDonald’s (Michelle & Darren 2011). However, the ad campaign was halted in the interim during a mad cow disease scare in January 1, 2004. Two months later, the cow advert was put up again. This time, the cows replaced the chain’s old mascot, an anthropomorphized chicken which appears as the C in the logo and doodles (Cathy, 1989). The company has a well structured culture which enables the company to run successfully. Additionally, the company has happy employees and services. The employees are always cheerful, and some of the customers claim that their happiness has something to do with their monthly wages. This is a delightful model to any business success in America. A visit to the joint is usually welcomed by young, inevitably welcoming, smiling, helpful, quick and polite young faces. The joint runs clean restaurants based on many people’s ...Download file to see next pagesRead More
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