Coca Cola Company - Coursework Example

Now they have 500 brands and 3500 beverage products in over 200 countries all around the world. The annual report of 2010 described that the Coca Cola Company gained volume and value share globally in total non alcoholic ready to drink beverages. This growth is because of their commitment to offer beverages tailored to specific market and consumer needs around the world. And this is because of their long term strategy to profitably grow their business in a sustainable way. ANALYSIS OF THE STRATEGY The analysis of the strategy of The Coca Cola Company is provided on these points; 1.

Sustainability and Road map to Success. The strategy of The Coca Cola Company is the sustainable growth for meeting their short term commitments while investing to meet their long term goal. The business strategy has suffered if it looks like as an artificial exercise but The Coca Cola Company has clear strategy and it covers all required aspects. 2. Strategy Remain Same with the Changes in Technology. Sound strategy starts with having right goal of superior profitability. The Coca Cola Company has the strategy of broaden their family of beverage brands for profitable growth.

And focus on the highest potential areas across the market. The strategy must have continuity of what you are trying to deliver to customers and about which customer you have to focus. The Coca Cola Company is delivering carbonated soft drink to the customers and they serve their customers with consistency and continuity to generate growth all channels and direct investments to highest potential areas across the market. 3. Continuity in Strategic Direction and Continuous Improvement. The ability to change constantly and effectively is made easier by high level continuity.

(Hammonds 2001). The Coca Cola Company has clear strategy about profitability and the customers and their market. And they realize that they have to improve their brand in order to sustain in this global age. 4. The Myth of Inflection Points. Sometimes environment and needs of the customers do shift far enough so that continuity does not work but The Coca Cola Company believe that non alcoholic ready to drink business is the best business and it grow with the passage of time. So the inflection points can not force them to revisit their core strategy. 5. Great Strategies are not Complex.

The essence of the strategy is choice, trade off and fit. The Coca Cola Company is producing non alcoholic ready to drink beverages. Trade off is a situation that involves losing one quality or aspect of something in return for gaining another quality or aspect. The Coca Cola Company does not lose the quality of one product in order to gain the quality of another. They also have some same products with same formulas as they have 125 years ago. And they are also producing many new products and also they are improving their quality.

The Coca Cola Company better know the needs and desire that changes with the passage of time and they fulfill all those needs with improving the quality of all of their beverage products. The Coca Cola Company is starting with the three or four pieces of strategy and then they elucidate their strategy over time. They do not give all answers up front and it is the antidote to complexity. 6. Chief