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A New Strategy for Tablet Development Corporation Product X5, X6 and X7 - Case Study Example

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The author of the paper will begin with the statement that Tablet Development is focused on providing high quality and custom designed applications for tablets manufacturers and operating system providers. Its core products are X5, X6, and X7 that have been in the market for the last 2 years…
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A New Strategy for Tablet Development Corporation Product X5, X6 and X7
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Download file to see previous pages The decisions for the allocation of funds for the Research & Development (R&D) of each product will be taken individually and on an annual basis to achieve the desired objectives of the product and the company. However, my strategic decision making for each year has resulted in 60% profitability in case of product X5 and 50% profitability in case of product X6. Furthermore, the increased spending on maintenance, support, enhancement and discovery for product X5 and X6 showed an improved product which resulted in higher customer satisfaction. The discontinuation of product X7 through the four years helped in the success of the first two products. Nonetheless, a new strategy needs to be determined using contemporary strategy determining tools like Cost-Volume-Profit (CVP) analysis. The new strategy using CVP analysis has focused on X5 product in terms of its price but less allocation of R&D allocation in order to keep the other two products high on R&D investments. Thus, when X5 will attract less number of sales in one year, the other two products will attract a higher number of sales volume. Overall, this strategy will help the Tablet Development Corporation to keep manufacturing all of its core products without discontinuing any of them. At the same time, it will allow Tablet Development Corporation to invest a standardized amount of resources to each product and continue to produce a standard volume for sale purposes. As a result, the supply and demand for the product will remain balanced. At the same time, its products will remain in the market for a long time. The aim of this report is to develop new pricing and R&D allocation strategy for the core products X5, X6 and X7 using CVP analysis and calculator. To analyze the subsequent performance and life cycles of each product due to the difference in the decisions. To determine the new pricing decisions and R&D budget allocation strategy for each core product, namely: X5, X6 and X7 taken in 4 years (i.e. from 2012-2015). To provide a rationale of the proposed strategy with theoretical support. Due to the use of CVP calculator, in the year 2012, the price of the product X5 was $263 and experienced a growth of 74% in its overall sales and revenue (See Annex 1). The customer base also experienced 60% new customers, 84% repeat sales and 113% profitability. The R&D budget was 15% of the estimated costs of $22,000,000. However, with the changed pricing strategy and R&D allocations, the product X5 experienced a growth of 65% in sales, 20% in new customers, 25% in repeat customers and 35% profitability in the year 2013. In the year 2013, the product X5 experienced a growth of 70% in sales, 26% in new customers, 35% in repeat customers and 65% profitability. Likewise, in the year 2014, the product X5 experienced a growth of 85% in sales, 43% in new customers, 48% in repeat customers and 76% profitability. ...Download file to see next pagesRead More
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I didn’t know how to start my document. "A New Strategy for Tablet Development Corporation Product X5, X6 and X7" helped me out a lot! Especially the list of closing part was valuable.

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