We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Sylvias Bar - Essay Example

Comments (0)
Summary
Sylvia’s Bar is a bar and night club, situated in High Street in Birmingham. It was established by Sylvia Jones in 1986 as a fashionable wine and cocktail bar targeting mainly at the customer segment who working in local banks. …
Download full paper
GRAB THE BEST PAPER

Extract of sample
Sylvias Bar

Download file to see previous pages... It did good business, attracting high volume of customers and earning sizable profits from its beginning in the late 1980s till the mid-2000s. From the late of 2000s, its profits started to decline, as the flow of customers reduced to abysmal levels, even close the bar for few days of the week. The response from the customers dwindled because of Sylvia’s long-standing strategies of offering products and services at high cost, playing outdated music and also due to the advent of more modern bars in the neighbourhood. This report will focus on the Sylvia’s Bar and will discuss its current situation or problems, coming up with recommendations for it to manage those problems. Cost and menu High cost in the sense, Sylvia’s was established as a high class wine and cocktail bar, aimed at the customers, who constitute the top end of the market. Because of this focus on a particular target segment, the price of the drinks and the food was on the higher side. Although Sylvia’s Bar wanted to focus more on these high segment, who are able to pay the high prices. In the fact, with this pricing restrict its customer base. Due to these high pricing, other segments of the wide prospective customer base look for other options that the bar has to throw ingredients by the reduction of the customers, and this was validated by Sylvia’s waitress, Kate. “We throw too much food away, I’m not sure that the customers in town are looking for this kind of fancy stuff”. ...
(Piron 2000). (Vickers and Renand 2003). So, by setting price on the basis of industry standards, and equal or less than its competitors, Sylvia’s Bar can expand its customer segment. Even while bringing in more customers, care should be taken not to compromise on the quality. Staffing The insistence of using only classically trained cocktail bar staff, who have completed a course in bar work at South Birmingham College, negatively impacts the finances of the Sylvia’s Bar. As these particular staff demand payment, which are double the ones paid to the casual bar workers, Sylvia has to allocate a sizable financial resources for the salary of these staffs, which further eats into their income. As the customers do not particularly insist on qualified employees from a particular academic institution and may not even know that fact, it is not compulsory for Sylvia’s Bar to recruit only them. Instead, they can recruit skilled and enterprising casual employees and importantly train them according to the job needs. (Mattila 1999). Training programs may not cost sizably, and on the other hand, the trained casual labourers can be paid only half of the salary paid to the other set of employees, thus saving crucial finances for the firm. (Kerfoot, Davies & Ward 2003). Sylvia’s bar also faced certain employee centric problems. Firstly, the employees had to wear a particular set of uniforms, and that according to certain employees was also very outdated. Barman Paul, 32 had this to say about it, “These uniforms are so dated and formal. I feel like I’m working in a church not a bar!” Importantly, this outdated feel of the uniforms would also negatively reflect among the customers, who might want to see employees clad in ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Replay Sports Bar
Center of discussion in this paper is Replay Sports Bar, a new start-up business with the aim to become the leading bar that offers an environment where sports lovers can enjoy watching games along with delicious food. The company will be first opening its branch in London and then it has planned to expand its business in other parts of United Kingdom and then to other European countries.
16 Pages(4000 words)Essay
The ways and solution to reposition Sylvias bar
According to the research findings it can therefore be said that the bar was having a tough time to survive with the competitors around the city due to lack of change management. The firm went on with the old look and scenario that once was liked by the customers but as said, change is the only constant thing and therefore business must adapt to the changes and work accordingly.
6 Pages(1500 words)Essay
ASCE Raising the Bar
Summary on reasons for ASCE proposing for the changes The American Society of Civil Engineers (ASCE) is proposing for changes in the way civil engineering is for a number of reasons. The ASCE wants to see an organization, which is multinational while addressing on the global issues with the communicators and the staffing who are global.
6 Pages(1500 words)Essay
Sylvia's Bar in Birmingham
The bar came into being in the year 1986 and deals with fashionable wine as well as cocktails targeting the local bank workers. It has been noticed that during initial days the turnover of the company was quite high. However, in the recent times the company’s sales have declined eventually and the profits have also dropped drastically.
6 Pages(1500 words)Essay
Case Study : Sylvia's Bar
The bar in the initial stages focused mainly on the bank owners offering them wine and cocktail and earned a lot of reputation in a limited period from its starting thereby also gained on profits. However the bar and night club in recent times is found to trip down from its past position on account of earning losses and this fact had made the outlet also lose on its past popularity.
6 Pages(1500 words)Essay
Bar coding and bar-code administation
She figured out that a similar system could be used in the health care sector to improve overall patients’ safety by minimizing the occurrence of errors through a sequence of electronic checks and balances. However, the system seeks not to eliminate nurses’ clinical judgment.
3 Pages(750 words)Essay
Sports Bar
This will be the third sports bar in this region. Though there are other sports bar in the region, Premier Sports bar will be established in a way that will ensure that the customers have more fun and leisure during their dining time. The bar is expected to provide more televisions with a variety of sporting events.
10 Pages(2500 words)Essay
Tin roof(bar)Marketing
34). In this case, a business will be in the position of attracting a large clientele base taking into account the number of people in the social media currently. Networking will ensures that each individual is able to link with the other in a different location creating a vast link of the same network over a large geographical region.
4 Pages(1000 words)Essay
Hookah Bar
Denver is a cosmopolitan region that attracts people from different parts of the world. Therefore, the region comprises of many cultures, which determine the kind of practices and preferences adopted by the
5 Pages(1250 words)Essay
Bar Location
A good bar location is not easy to locate, and the best locations are always expensive. Cost is an important factor because, as an entrepreneur who hopes to start a bar, you get what you
4 Pages(1000 words)Essay
Let us find you another Essay on topic Sylvias Bar for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us