Nobody downloaded yet

Market Research Paper - Coursework Example

Comments (0) Cite this document
Running head: Market research data Market research data Name Institution Tutor Course Date Mander Portman Woodward College Business Introduction This is an independent sixth form college group founded in England, with branches in Birmingham, London and Cambridge…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Market Research Paper
Read TextPreview

Extract of sample "Market Research Paper"

Download file to see previous pages This paper will focus on the most significant market research, which the Mander Portman Woodward college business could employ to improve its collection of market research data. Types of research data Market research refers to gathering and analysis of data or information concerning customers, competitors and, or the effectiveness of the business marketing programs. Small-scale business owners conduct market research to evaluate the feasibility of the newly established business, preferences in new services and products, improve the business aspects like consumer services, channels of distribution of products and establish competitive strategies. In this case, the college carries out a market research to enable it to make decisions to respond effectively to the need of customers, and increase their profit. The research is also significant for the college to acquire accurate information about competitors and customers that necessitate the development of a solid marketing plan (Brace, 2004). The college has to be conversant with their market niche, and the benefit they offer to the market. Market research aids the college hone in the marketplace and directs their operations in relation to the market segment that targets their products and services. The college utilizes both primary and secondary types of market research for data collection. ...
Preliminary interactive meetings between the lower-sixth form students, their teachers and parents at the start of every summer term, discussions concerning university application and entrance, student seminars, and student interviews among others are all sources of primary data utilized by the school. It also utilizes secondary data from published examination results, such as, the academic year reports that provide significant information about the performance of the school and the challenges that need to be addressed to improve its general performance. Market research methods The key role of market research is to analyze the requirements of a certain target market, acceptability of services, competition as well as means of establishing and exploiting existing and new markets. Before conducting the research, a comprehensive understanding of the core problem that needs to be solved, the application of market research procedures and the market itself is significant (Grove and Vriens, 2006). The main reason for conducting market research in the school is to achieve a wider understanding of the methods of improving the school performance, and increasing the number of students who pursue the competitive courses. The three methods of research that could be appropriate for the school include primary research, secondary research, focused groups and student interviews. The school could use primary market research to collect original data relevant to the requirements of the students, staff and parents. Primary research entails both quantitative and qualitative categories of research. Quantitative research is based on numerical, statistical analysis and demand measurement of market ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Market Research Paper Coursework Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from
(Market Research Paper Coursework Example | Topics and Well Written Essays - 1250 Words)
“Market Research Paper Coursework Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Research Paper

Quantitative Market

...Quantitative Market Research Problem Definition Films 4 You is a small regional chain of DVD rental stores. Over the lasttwo years, the company has experienced a considerable decline in its turnover. From the internal discussions which the managing director and the store managers have had, two possible causes have been identified which are: either online DVD rental competitors are attracting Film 4 You customers or what the company offers fall below the expectations of the consumers. From an earlier interview with a small sample of customers, the same reasons were identified as possible causes for the decline in turnover (Kothari, 2008). Design Question, Aim and Objectives Due to the declining returns for Films 4 You the...
10 Pages(2500 words)Research Paper

Market Share

...Market Share According to the Company Report, the Coca Cola Company’s products (over 200 brands) are sold and distributed to over 200 countries. Forbes Magazine estimates that the world consumes close to 60 billion beverages on a daily basis with 27 % of this consumption being in the United States, another 31 % is consumed in Europe, China, Brazil and Australia and the rest of the world consumes the remaining percentage. The company is perhaps the leading soft drink seller in the world with Pepsi being the closest competitor, as the Forbes report indicates. In order to market competitively throughout the world, Coca Cola and Pepsi have entered into jurisdiction agreements where each company gets their...
16 Pages(4000 words)Research Paper

Market Segmentation for the Coffee Market

...? Market Segmentation for the Coffee Market Introduction Market segmentation is a process of forming sub-set of a market that contains people or organizations with one or more similar characteristics that would influence them to demand same kinds of products and services on the ground product/service qualities and price. The concept of market segmentation helps a firm to effectively market its products or services without exerting much effort. This paper will analyze the scope of market segmentation for a coffee market in Baton Rouge, Louisiana area. Market Segmentation While analyzing the demographics of Baton Rouge, it seems that income based market segmentation would the most effective strategy for the proposed coffee market... together...
5 Pages(1250 words)Research Paper


... Market economy Free market economy refers to a structure where business partners are independently responsible for their personal choices. Buyers and sellers give total responsibility to prices to resolve the distribution and allocation of commodities. Forces of demand and supply set prices in a free market economy of every respective product. When there is excess supply of a particular product in a free market economy than the available demand, prices tend to go down automatically (Friedman 12). On the other hand, when demand exceeds supply, market prices go up as there is no enough distribution and supply of the respective product. Other characteristics of free market economy are free trade fairs without subsidies or tariffs... from the...
5 Pages(1250 words)Research Paper

Market Structure

...? MICROECONOMICS – MARKET STRUCTURES INTRODUCTION: The purpose of this paper is to comprehensively analyze the characteristics of various market structures namely; perfect competition, monopolistic competition, oligopoly and monopoly. The paper also aims to answer critical questions related to the aforementioned market structures to establish which conditions and characteristics of a market structure make it suitable and most preferable for buying and selling of products. The paper follows the description of major market structures present in the study of economics based on factors such as number of firms, price elasticity of demand, barriers to entry and...
9 Pages(2250 words)Research Paper

Labor Market

...?US Hotel Industry’s Labor Market MGM Grand Las Vegas Hotel The hotel industry in US is flourishing in present times and is trying to raise their margins in the whole world. MGM Grand Las Vegas hotel is also one of the biggest hotels in Las Vegas, Nevada for which recruitment was undertaken in recent times. During the recruitment process, a series of important observation was made. Observation on Selection of the Labors: During the selection, many migrant workers had been considered for various posts in the organization whose qualifications, talent and prior knowledge would not be acknowledged outside the United States of India. It is evident that the effect of selecting candidates from international culture is going to affect... . The...
4 Pages(1000 words)Research Paper

Market structure

... Market structures The perfect competition market structure is a situation in which traders sell homogenous products, have no artificial entrants and exists to the market and producers are so many that they have no effect on market outcomes. No such industry exists in reality but the ideas and concepts are useful in analyzing how markets are supposed to work. Conversely, monopolistic competition structure is one in which small but many players exist. These numerous players only exert a small degree of control in the market. Furthermore, even though the players operate within the same industry, they tend to sell products that are not identical to one another. This implies that product differentiation exists and each one is capable... of...
8 Pages(2000 words)Research Paper

Market Competitiveness

...Market Competitiveness Market Competitiveness In present era, the global market and industries have become saturated with many organizations. Competition has become a noteworthy concept. Several organizations are adopting various strategies in order to increase their competitiveness in their respective industry and markets. Handling the human resource of organizations is one of the important business aspects that have been targeted in order to increase their competitiveness. Employee compensation seems to be a very central role because it is an important determinant for building a healthy relationship between the employees and the organization. The study will assess the...
3 Pages(750 words)Research Paper

Labor market

...Why do different workers receive different wages? While the normal ideal model of supply and demand in a frictionless labor market is helpful for examining a few issues, numerous essential inquiries are not effectively tended to with this methodology. Why do unemployed workers now and again decide to remain unemployed, say by turning down employment offers? What decides the lengths of livelihood and unemployment spells? By what means would we be able to all the while have unemployed workers and unfilled opening? What elements focus the total unemployment and opening rates? By what means can obviously homogeneous workers in comparative occupations wind up winning distinctive wages? What are the exchange-offs confronted by...
4 Pages(1000 words)Research Paper

Market Analysis

...Winery in Galveston Market Analysis The American wine industry is a steady and present-day market in the United s with an opportunity to develop. Galveston Winery offers services pertaining to wine production work prescribed and authorized by the Department of Alcoholic Beverage Control public ABC license categories and their elementary civil liberties. As a wine manufacturer, the license type 01 best suits the activities carried out during the course of beer manufacturing and sales (Department of Alcoholic Beverage Control 1). It approves the sale of wine to anyone holding a license sanctioning the sale of wine, and to customers for consumption on or off the producer’s licensed premises. Minus any extra...
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Market Research Paper for FREE!

Contact Us