Nobody downloaded yet

Detailed Review of Pricing and R&D Strategy of X5, X6, X7 - Research Paper Example

Comments (0) Cite this document
Summary
Detailed Review of Pricing and R&D Strategy of Products X5, X6 and X7 during the period of 2010-2015 Prepared by VP Product Development Tablet Development 12 February 2012 Table of Contents 1 Introduction 2 Products Review Financial Review Market Review Alternative Strategy: Open Systems Theory for Tablet Development References 1 Introduction Contemporary changes in the technological arena has given rise to increasing demand for innovative products to satisfy the customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Detailed Review of Pricing and R&D Strategy of X5, X6, X7
Read TextPreview

Extract of sample "Detailed Review of Pricing and R&D Strategy of X5, X6, X7"

Download file to see previous pages In a recent survey, ChangeWave found that out of 3,043 survey respondents from North America, 14% gave positive response to purchase a mobile tablet in the next 3 months (Epstein, 2011). This rise in the consumer adoption of new technology determines the extent of future changes in the pricing and budget allocation for Research and Development (R&D) of its products. Tablet Development is focused on providing high quality and custom designed applications for tablets manufacturers and operating system providers. Its core products are X5, X6 and X7 that have been in the market for the last 6 years. However, there are major drawbacks in the existing price and R&D budget allocation strategies that have undermined the new product development cycle in the organization. 1.1 Aim: The aim of this report is to highlight the drawbacks of the existing pricing and R&D budget allocation strategy on a period of 6 years for the core products of Tablet Development and to recommend an alternative strategy that should have been adopted to achieve the organizational goals. 1.2 Objectives: To critically review the strategy of pricing and R&D budget allocation for each core product, namely: X5, X6 and X7. ...
The customer base also experienced 61% new customers, 94% repeat sales and 103% profitability. However, the R&D costs deteriorated by -33%. In 2011-12, the product X5 experienced 21% increase in its sales and revenue. The customer base experienced only 15% new customers, 72% repeat sales and 12% profit.ability However, the R&D costs remained stable with 0% change from the previous year. In 2012-13, the product X5 observed a severe decline as its sales dropped with a 23% change from the previous year. The customer base also declined by 36% of new customers. The losses increased to 17%. In 2013-14, the sales declined by another 51%, new customers by 81% and profitability by 88%. In 2014-15, the sales declined by 26%, new customers by 100% and profitability by 500%. In the entire life cycle, the product X5 remained at same price of $265 and R&D cost of USD 7,20,000 with nil change. As a result, the product market saturation declined from 84% in 2010 to 3% in 2015. The repeat sales also declined from 94% in 2010 to only 3% in 2015. 2.2 Product X6: In the period 2010-11, the product X6 the price was $420 and experienced a growth of 126% in its overall sales and revenue. The customer base also experienced 124% new customers and 81% profitability. However, the R&D costs deteriorated by -33%. In 2011-12, the product X6 experienced 60% increase in its sales and revenue and 53% increase in total costs. The customer base experienced only 56% new customers and 14% profitability. However, the R&D costs remained stable with 0% change from the previous year. In 2012-13, the product X6 observed a severe low increase as its sales dropped to 3% increase ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Detailed Review of Pricing and R&D Strategy of X5, X6, X7 Research Paper”, n.d.)
Detailed Review of Pricing and R&D Strategy of X5, X6, X7 Research Paper. Retrieved from https://studentshare.org/business/1442567-open-systems-theory-for-tablet-development-corp
(Detailed Review of Pricing and R&D Strategy of X5, X6, X7 Research Paper)
Detailed Review of Pricing and R&D Strategy of X5, X6, X7 Research Paper. https://studentshare.org/business/1442567-open-systems-theory-for-tablet-development-corp.
“Detailed Review of Pricing and R&D Strategy of X5, X6, X7 Research Paper”, n.d. https://studentshare.org/business/1442567-open-systems-theory-for-tablet-development-corp.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Detailed Review of Pricing and R&D Strategy of X5, X6, X7

Pricing Strategy

...is considerably high since it is only in the month may that the hotels products experienced an average of about 50% occupancy this justifies the move by the hotel review it price so as to reflect this relationship (Smith and Smith 289). Another pricing strategy showcased in this case is the level of competition in the hotel industry in the region. There are only five-star hotels serving a wide, thus, the completion between the hotels is not intense as demand is in excess of supply. This implies that, for a hotel to be more competitive than the other hotel so that it can control the large proportion market, therefore, they must consider the pricing...
3 Pages(750 words)Case Study

Final New Strategy Proposal using CVP Calculator for Tablet Development Corporation Product X5, X6 and X7 during 2012-2015

...? Phase 4: Final New Strategy Proposal using CVP Calculator for Tablet Development Corporation Product X5, X6 and X7 during period Name Table of Contents 1 Introduction 2 Analysis of Pricing and R&D Allocation Strategy Used in Phase 3 3 Determining New Strategy for Core Products of Tablet Development Corporation Using CVP Calculator 4 Conclusion References Annexes 1 Introduction Tablet Development is focused on providing high quality and custom designed applications for tablets manufacturers and operating system providers. Its core products are X5, X6 and...
6 Pages(1500 words)Research Paper

Pricing Strategy

...? PRICING STRATEGY Introduction Pricing strategy is a crucial aspect in the general plan of a business becauseaccurate pricing of products and services is the main factor in establishing a successful business. Pricing is a crucial strategic concern as it influences positioning of products. Moreover, it influences other elements of marketing mix like features of products, decisions channels and brand promotion. The discussion will outline how to determine pricing strategy, what drives the strategy and how pricing strategy influence product equity...
5 Pages(1250 words)Research Paper

Pricing Strategy

...? Restaurant Pricing Strategy inserts his/her s Question The mission of the upscale Chinese restaurant is to deliverpremium quality food to our customers whom we regard as patrons. Our fine dining experience and exclusive ambience express the highest level of hospitality and service to our customers. Only the freshest products make it to our kitchen- we do not believe in selling anything below our premium standards. Question 2 Organizations usually have a choice between cost-centric, demand-centric and competition oriented pricing strategy (Levy & Weitz, 2012). As opposed to the conventional practice of setting prices to cover costs in the restaurant...
6 Pages(1500 words)Essay

R&D report

...Limitations 12 Nomenclature 13 Terms. 13 Abbreviations. 13 Intellectual Property Issues 14 Patent. 14 Copyright. 14 Fair use. 14 Budget Overview 14 Analysis 16 Problem Analysis 16 Existing scenario. 16 Ideal scenario. 16 Gap analysis. 16 Performance Criteria 16 Focusing of the Task Objective 17 Limitations and delimitations of the project. 17 Governing propositions. 17 Assumptions. 17 Statement of the R&D objective. 18 Hypothesis 19 Solution Proposal Method 19 Mechanisms of the Task 19 RCA. 19 Observations and expert opinions. 19 Development Procedures 19 Computer aided engineering (CAE) techniques. 20 Machining. 20 Fabrication. 20 Fitting. 21 Governing Propositions 21 Performance Measures 21 Synthesis...
14 Pages(3500 words)Research Paper

R&D Effectiveness

... is regarded as vertical R&D based activities. In the case of vertical R&D based activities, both the parties are involved in buyer-seller relationship. The acquisition of the Medico Container Services by Merck is regarded as vertical R&D based activities. The regulatory authorities have appreciated exercises of vertical R&D based activities. It is expected that consumers are also able to benefit from the vertical R&D based activities, because such activities i.e. the integration of the supply chain, increase the efficiencies, the prices stabilize and quality of the services also improve. The R&D based activities of the Time Warner Inc. and Turner Corp., which is entirely different entertainment networks, has improved the services... General...
6 Pages(1500 words)Essay

Feed R&D

... as a CEO of the company to expand the R & D technology in place of outsourcing it by logical reasoning and experimentation of the prototype of iVid developed by Ray. RLK Media is going to have more chances of prospering in the market on the base of its innovatory technology related to directional sounds and iVid. Works Cited Nohria, Nitin. Feed R & D--or Farm It Out? (HBR Case Study). Harvard Business Review. Harvard Business School Publishing, 2005: 1-5.... Feed R & D-or Farm it out (A Case Study) Roll No: Teacher: 4th November 2008 Table of Contents Table of Contents 2 Feed R & D-or Farm it out (A Case Study) 3 Introduction 3 Situation Faced by Lars 4 Key Issues and...
6 Pages(1500 words)Essay

R&D Proposal TMGT421 (R&D for HVAC Replacement)

...R&D Proposal “TMGT421" (R&D for HVAC Replacement) Running Head: R&D Proposal “TMGT421" (R&D for HVAC Replacement) Introduction Large amount of energy is often lost or consumed annually for the space heating, ventilation, and air conditioning (HVAC) especially in the residential buildings. As per the united states Department of Energy (DOE), by the year 1983, the total amount of energy consumed by the residential buildings was at 10.72 quadrillion Btu (quads) compared to the amount of energy consumed in the residential sector in the same year. Notably, approximately sixty percent of the residential s...
8 Pages(2000 words)Essay

Pricing strategy

...in using on his or her car Reference Benjamin,R and Rolf,W. (1995). Electronic Markets and Virtual Value Chains on the Information Superhighway. Sloan Management Review. 62-72. Chaloupka FJ. (1999;1). Macro-social influences: the effects of prices and tobacco-control policies on the demand for tobacco products. Nicotine Tob Res. 105-109. Federal Trade Commission (2012) Federal Trade Commission Cigarette Report for 2011, Washington: DC. Jennifer.,Kreslake, J.M., Ganz, O., Pearson, J.L., Vallone, D., Anesetti-Rothermel, A; Haijun, X; Kirchner, T.R. (2013) , American Journal of Public Health, 103(10), pp. 1902-1909. Maxwell JC (2012) The Maxwell Report: Cigar Industry in...
1 Pages(250 words)Article

Marketing plan D: Pricing and Distribution Strategy

... SWOT analysis: Strength: providing affordable prices easily in range s with different level income, strong management, and healthy relationship with the customers, uniqueness of the product, best quality product, zero side effects on dogs, and training for dog owners and interested parties. Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince. Opportunities: online markets and innovations, expanding target market areas, attracting customers with new features, feedback system. Threat: high competitive market, change in customer’s requirements. 4 Ps... evaluate the...
2 Pages(500 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Detailed Review of Pricing and R&D Strategy of X5, X6, X7 for FREE!

Contact Us