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Business Plan Proposed - Essay Example

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Name Instructor Task Date GROUP WORK Business plan proposed by Andrey, Tolebi, Hieu and Tair ATHT Pub ‘Public House’ Service industry requires coming up with services that will serve customers and give them satisfaction. This requires innovations or improvement on the existing services…
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Business Plan Proposed Essay
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"Business Plan Proposed"

Download file to see previous pages There would be a market for this public house because of location aspects. It would be easier for customers who come to the pub to use the added facility within the pub. The potential customers will be loyal customers of the pub and other interested parties who would not be customers of the pub. There is a likelihood that this service will be paid for by the pub users. This is because of its location within a public place. The service will be new but will be set up in a well know pub, and it will enjoy the benefits of a good name of the pub. Customers who come to the pub will get to know about it and are likely to make use of it. Customers would also feel free to use it because it is within a place that they understand and trust to provide quality products and services. The place would also be located near the university and most of its customers would be the university students. ATHT enterprise has determined that most university students and other people who visit the pub would require a public place. The best location would be just within the known pub. The whole set up would require about would require an amount of money close to $60,000. This would be the initial capital that would be used to set up the furniture within the pub area where events will be taking place. Ongoing financing that would be required would serve to add facilities in place. This would be from the savings made from the sales of the Public house (Pratt 2011, 181). This is an idea that would be profitable within a short time because of the services it would provide and its location. ATHT enterprise limited proposes to set up this public house to provide the customers with new services. INDIVIDUAL WRITTEN WORK Executive summary In the modern times customer, oriented services are require to benefit the customers in a satisfactory manner. Service providers need to research on what the customers would want to satisfy their needs. Such a research would ensure the provision of quality services that would be appreciated by their customers. This would achieve customer satisfaction that would contribute to the customers being loyal to the product. Likewise, the customer will enjoy increased sales and profits from the same. Service providers need to understand what the customers would want in relation to service provision. Such an act would benefit both customers and the provider, and the two individuals will be contented. ATHT enterprise did a research on what customers would want and identify that setting up a public house would be beneficial to customers. The enterprise identified that most University students were using the pubs around the university surroundings for various purposes that included holding of informal and formal meetings. The research also established that new services were needed. This would include provision of new brands of beers, availing opportunities for new offers and having a distinctive design that would be attractive to people. These served as gaps within the service industry that needed to be filled by providing the necessary services. The enterprise will provide a range of new products and services to customers who would visit the pub, public house. Customers will view live performances by various band groups and individuals. Beers of German and Czech origin will also be provided in the public house. In addition to this, various new beers would be provided to customers. Another thing which makes the ...Download file to see next pagesRead More
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