Nobody downloaded yet

Aldi Tea Advertisement Analysis - Coursework Example

Comments (0) Cite this document
Aldi Tea Advertisement Analysis (Name) (University) (Course) (Date) (Tutor) The Marketing Industry has become so competitive that each production company has to come up with a way to market it’ s product and many are using advertisement (Mullins & Walker, 2010) as a way to market their products to their customers like in the case of Aldi tea advertisement…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Aldi Tea Advertisement Analysis
Read TextPreview

Extract of sample "Aldi Tea Advertisement Analysis"

Download file to see previous pages This advertisement passes on the products benefits which in this case are the Aldi tea in a way that it shows that its product is non-alcoholic and can be consumed by those who don’t take alcohol. It further states its benefit indirectly considering the fact that the old lady specifically states, it’s her who prefers the Gin to the tea hence we can assume that the rest of her family probably likes tea, like her husband thus it’s a product that is beneficial to all other family members, even young ones and has no harm at all. In regard to this, a competitive advertisement should outline and properly include the advertised products benefit to its market segment (Mullins & Walker, 2010). Unlike in the tea advertisement where the tea’s benefits are not fully outlined, one should exhaust all products benefits. It is researched that tea has substantial benefits to mankind. It contains tea phenolic that is responsible for inhibiting the bacteria that causes bad breath, it also speeds up fat oxidation hence increasing metabolic rates to the human body (Muirhead, 2008). It is also confirmed that tea contains amino acid that lowers stress hormones in the body hence boosts mind alertness level, while on the other hand it boosts immune system in the body (Muirhead, 2008). ...
Most known ways of product differentiation include preserved production and marketing; it is where the producers find, maintain and purify a particular raw material for a particular product hence no other product will taste similarly (Mullins & Walker, 2010). Another way used is that of segregation. This involves grouping, separation or selection of the product at its raw level depending on its quality at production level or materials. The third method used is traceability; here the product is researched for bacteria and any chemical residues levels to ascertain if any and to what extent (Kotler & Armstrong, 2010). Though in Aldi tea advertisement, its product is not effectively differentiated from other products in the above ways, it tries to differentiate it through its advertisement in the sense that first, unlike other products and advertisement that go for celebrities and young people to advertise for them, here they went for an old lady which creates unfitness with the product. The second difference in this advertisement is the fact that most if not all adverts specifically talk about the advertised product and no other product are included in the advert. Unlike those, here the old lady tells us how her husband likes Aldi tea, but she herself prefers Gin to the tea hence creating uniqueness in the advert. The Aldis tea advert further creates contrast between its product and that of Gin since one is alcoholic and the other is non-alcoholic. The properties of a good advert are that which creates contrast or a difference between its products and adverts and those of its competitors. This helps so that its product is not mistaken for another product, or its advertisement (Fletcher, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Aldi Tea Advertisement Analysis Coursework Example | Topics and Well Written Essays - 750 words”, n.d.)
Aldi Tea Advertisement Analysis Coursework Example | Topics and Well Written Essays - 750 words. Retrieved from
(Aldi Tea Advertisement Analysis Coursework Example | Topics and Well Written Essays - 750 Words)
Aldi Tea Advertisement Analysis Coursework Example | Topics and Well Written Essays - 750 Words.
“Aldi Tea Advertisement Analysis Coursework Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Aldi Tea Advertisement Analysis

Got Milk Advertisement Analysis

...Advertising Analysis Essay The ad caption is got milk? and it is brought into publication by Dairy Farmers. It was brought under print in May 2001 inVanity Fair. Available at: Step 1: 1. Pick any one advertisement and analyze its subtextual content A young and sexy female is shown on this ad which suggests that the sexual explicit is very significant towards the message which has been brought forward by the client. It is usually a myth that young women do not like to drink milk as it is not an ‘in’ thing yet this lady (within the ad) dispels the impression in an outright manner and shows that it is very much the ‘in’ thing and ladies can drink milk and stay fit... and...
3 Pages(750 words)Essay

Advertisement-Rhetorical Analysis draft

...Advertisement- Rhetorical Analysis draft [Write appear here] [Institute appear here] Advertisement- Rhetorical Analysis draft In the business domain, advertisement and marketing are the linchpins that ensure the continuous cash inflows that are inevitable for any commercial business like a life-blood. Therefore, the thesis statement is, the effective advertisement should be well organized & it’s all segments should be properly connected. The notion of advertisement for promoting the particular business and/or products are not the new concept, this notion has the decades old history but with different dimensions. By the...
1 Pages(250 words)Coursework

Advertisement Analysis

... Advertisement Analysis Advertisement product The advert shows an accident that has just occurred and its occupants are still inside unaware of what has really befallen them. This is because they are all unconscious though the young woman who was driving after sometime revives back only to be shocked of what has happened not only to her but to also to other car’s occupants (probably her children). Information relayed by the advertisement The advert relays consequences of texting while driving, which is currently rampant among young people. This is because they always claim to be both in hurry and intend being touch with their peers especially when attending functions where they have to arrive on time or excuse themselves... to come into ...
1 Pages(250 words)Assignment

Advertisement analysis

...The advertisement pictures for the cover of March Bulletins serve to sell the Bulletins as well advocate consumption of more fruits and vegetables. The ad is advertising fruits and vegetables to male gender. Women are always conscious of their diet and take time collecting a variety of vegetable to supplement their diet. However, men do not care much what diet is appropriate for their health. This Bulletin is specifically aimed at men to increase on the sale of vegetable and fruits as well as increase the sale of the Bulletins. Men like things that would increase the function of their brain because they are in constant need thinking on a day to day basis in their work station. SO they need better brain...
3 Pages(750 words)Essay

Advertisement Analysis

...Advertisement Analysis Outer line II. Introduction When it come introduction of a new product in the market or to increase awareness of an existing product in the market, advertisement is the correct and effective channel to use. Advertisement has significant roles both to the consumer and to the producer. III. Body 1. For any advertisement to have immense impact in attracting potential clients ought to have an aspect of appealing. a) This is by putting into action varied aspects differently from those of competitors in the same field or line of production. b) Effectiveness of the appeals to consumers 2. Modes of advertising used in...
2 Pages(500 words)Essay

Advertisement Analysis

...ADVERTISEMENT ANALYSIS By Introduction In the competitive consumer market of the 21st century, product manufacturers have been turning to various methods of attracting and keeping clients to sustain their enterprises. This “attracting and keeping” a client is done through advertisements. An advertisement can be defined as a means of communication intended for marketing in which the target consumers are persuaded, encouraged or manipulated for the producers’ benefit. In as much as advertising is allowed and is very necessary, this century has seen advertisements take up forms which can be termed as contradicting social cultures in their...
5 Pages(1250 words)Essay

Advertisement Analysis

...Advertisement Analysis INTRODUCTION Mass media communication and advertisement is one of the most effective marketing tools through which an organisation or brand communicates message to its customers relating to its products and/or services. The tools find effective applicability in term of conveying a brand’s message to that specific segment of customers, which an organisation has aimed to target. The means of mass media communication are multiple and with the continuous improvement in the level of market competition, it can be rather stated that innovation has formed a major part of mass media communication for reaching an enlarged number of audiences effectively. The changing marketing trend over the past few years depicts... tools and...
5 Pages(1250 words)Essay

Advertisement Analysis

...Rhetorical Analysis of Two Smart Watch Ads Outline I. The introduction of smart watches is also the birthing of a new category of electronic devices that need to be done well by the two major players, Android as represented by Motorola and the Moto 360, and Apple in Apple Watch. Using their respective ads, this rhetorical analysis looks at the way the ads were composed and presented relative to the message that they wanted to convey and the target audiences and markets for the smart watches. The two ads differed in terms of their emphasis, one on features and the prominent use of Google software, and the other on aesthetics, design, and meticulous attention to detail and use of premium materials, such as...
5 Pages(1250 words)Essay

Celestial Tea SWOT Analysis

...Celestial Tea SWOT Analysis SWOT Analysis: Celestial Tea SWOT Analysis Environment SWOT List Internal Strengths All ingredients are natural Major tea producer in North America Connects to its customers through social media Good reviews by online retailers Weaknesses There are pesticide traces in some products Tea sales less than most of its competitors’ (Lipton, Twining and Private Label) sales External Opportunity Health benefits of tea have increased popularity Addictiveness of tea Threats Many competitors in the market Strengths Celestial tea has found strength in its...
2 Pages(500 words)Essay

ALDI case analysis

...ALDI Case Analysis of the al Affiliation ALDI case analysis Aldi, a German based retailer store, have grown through leaps and bounds since its inception in 1948. The company has managed to reach international markets such as Netherlands, United States, United Kingdom and many other states opening vast branches country wide. A competitor, Wal-Mart has just arrived in the market and has experienced a phenomenal growth both in size and profits margin. The current statistics shows that Aldi is no match to Wall-mart (Wells & Haglock, 2008). Certainly, the strategies used are different. While at some point they would resemble such as on...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Aldi Tea Advertisement Analysis for FREE!

Contact Us