Nobody downloaded yet

SLP Time Warp 3 - Essay Example

Comments (0) Cite this document
Case study Robert Odom TUI University Case study In the previous sections, this paper has dwelt on the simulation of the market performance of its three main products, the X5, X6, and the X7. This has included the use of the CVP calculator in drawing various strategies to find the most befitting that will also lead to the greatest profit being attained from the individual products based on their quality and stay in the market since inception, a factor that has been shown to influence greatly a products market performance…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
SLP Time Warp 3
Read TextPreview

Extract of sample "SLP Time Warp 3"

Download file to see previous pages This paper thus attempts an implementation of the suggested theories, and in this way attempts at discovering the most effective strategy that can be used with the three products (Abbing & van Gessel, 2008). Pricing is largely regarded as a viable marketing strategy that the company can pursue. In this regard, the cost at which product X5 is sold needs an increment since the simulation results proved that the product was still in its growth phase and thus has a greater potential for growth before it attains maturity. On the contrary, the product X7, out of the simulation results, shows that it lies in the pre-growth phase. An increase in its product, though a risky course to take, seems to be the most logical path at the moment in a bid to determine the market reception, as well as acting as a means by which to test its market limits. The third product, the product X6, revealed to be in the maturity phase from the simulation results. Given its relatively impressive market run, it is a wise choice to further push its marginal profit through a slight price increment. The reason for stressing on slight is to avoid a scenario where it is too highly priced making the cost an issue that makes customers opt for competing brands (Beverland, Napoli & Farrelly, 2010). As a marketing procedure, this final strategy takes the combined strategy approach in achieving optimum product performance in terms of sales generation and profits accrued from these sales. In this regard, an implementation of the simulation results taking into account the initial R & D allocation increment (Bivainiene, 2010). Increasing the expenditure allocation of the R & D is done through an increase of that of the product X5, a product in its growth phase, as well as in the introductory phase of the product X7. The projected results out of these changes are as shown below: Year 2012 Product Price $ R&D Allocation % Profits X5 265 33 121, 288, 230 X6 420 34 264, 830, 873 X7 230 33 -22, 254, 435 Total 363,864,668 In the succeeding year, the pricing marketing strategy will prove the most logical strategy to be applied. In this strategy, the prices of products X5 and product X7 are reduced in relative margins. The price of the product X6, is however, left constant without any changes made to it. The rationale behind this direction is because the two products, X5 and X7 are relatively weakly established; the strategy to be applied needs to be focused upon two main issues, the increase in sales volumes, and the quick and efficient penetration of the market to establish its niche amongst the more established products in the same category as them (Slotegraaf & Pauwels, 2008). The strategies that call for an increase in the expenditure of the R & D are, however, left to continue. The expected profits changes on the application of the price changes and allocation of the R & D are as reflected below: Year 2013 Product Price $ R&D Allocation % Profits X5 240 35 79, 643, 368 X6 420 28 264, 830, 950 X7 180 36 0 Total 344, 474, 318 A thorough application of the strategy is reflective of the continued product success in terms of gaining market ground and penetration. The price reductions were necessary since it is the variable that can be modified as far as the marketing mix is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“SLP Time Warp 3 Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
SLP Time Warp 3 Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(SLP Time Warp 3 Essay Example | Topics and Well Written Essays - 1000 Words)
SLP Time Warp 3 Essay Example | Topics and Well Written Essays - 1000 Words.
“SLP Time Warp 3 Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Time Warp

...a higher R&D of 25%. The result was phenomenal. I had a profit of $23,555,939. Maintaining the 25% R&D and price the following year, the profit for X7 was more than doubled. Here’s the breakdown of prices, R&D allocations, and profits for X5, X6, and X7: 2006   PRICE R & D allocation PROFITS X5 255 25% $105,374,127 X6 415 30% $164,680,477 X7 215 23% $3,199,108 TOTAL     $273,253,711  Time Warp 3 I increased the prices for all handheld products and decreased their R&D. As a result, advisory said X7 handheld was in the growth phase and potential X7 customers were new customers. X7 handheld performance was holding steady while X6 was priced the same as other competing products. Although...
4 Pages(1000 words)Essay

Time Warp 2

...?academia research Time Warp PDA Simulation for Marketing Maribel P. Jabido 5/9 It was but the people on television said it’s 2006. My surroundings were different. I realized I was in a different dimension. I have traveled back in time. So I went on with my journey. I was hired at Handheld Corp. and was given a rather comprehensive task. I was asked to review Joe Schmoe’s financial report on handheld products sales from 2006-2009. Running the PDA simulation for handheld products, one can accurately calculate estimated profits by gauging the price and R & D allocation. This tool helped me achieve my goal of yielding higher profits for Handheld, Corp. In this report, I included my analysis,...
4 Pages(1000 words)Essay

SLP Time Warp ensuring the products achieve a reasonable market share. References Abbing, E., & van Gessel, C. (2008). Brand-driven innovation. Design Management Review, 19 (3), 51-58. Beverland, M. B., Napoli, J., & Farrelly, F. (2010). Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27 (1), 33-48. doi:10.1111/j.1540-5885.2009.00698.x Bivainiene, L. (2010). Brand life cycle: Theoretical discourses. Economics & Management, 408-414. Retrieved from EBSCOhost. Slotegraaf, R., & Pauwels, K. (2008). The impact of brand equity and innovation on the long-term effectiveness of promotions. Journal of Marketing Research, 45 (3), 293-306....
4 Pages(1000 words)Essay

SLP Time Warp 2

...figures have been arrived at after careful analysis of the Time Warp 1 and profits attained by Joe Schmoe. Profit allocation for $1, 000, 000, 000. Product X5: Having been in the market for a period of about 3 years, the developmental stage for the product can be defined as being between maturity and shakeout. The sensitivity of the products price has the consequent affect that to increase in the sale of the various units; a price reduction may come in handy. This, in essence, is the strategy for growth that we plan to implement as concerns product X5. After inputting such variables as the R & D, the price, ands the aspired profit into a CVP calculator, we can confidently calculate the...
4 Pages(1000 words)Essay

SLP 2: Organizational Diagnosis, SLP: Time Warp

...respectively. This study would bring the analysis on all the respective three models in order to attain the right marketing mix strategy and to provide the company a solution to work for 5 years time warps in all their respective means (Duffie & Singleton, 2003). In the present market, the company’s models are categorized in three different categories from customers’ point of view. X5 is the tablet computer preferred by customers who are price conscious. X6 is required by those who give priority to quality, and X7 is one which works out for customers who consider both price and quality at the same time. In this study, all the three categories will be part of the analysis to make right...
8 Pages(2000 words)Essay

SLP 3 - Time Warp

...? SLP 3 - Time Warp SLP 3 - Time Warp The outcome and pricing and R&D allocation indicate a clear illustration of the beginning of aNew Year. As the New Year sets up, I have carried out an evaluation and investigation of the performance of Tablet progress. Depended on these, I projected performing a simulation in order to generate a financial performance assessment give an essential solution for the provision of additional data. It also gives an platform to open system speculation. Compromising of reproduction is arrived at, and the output applied for evaluation of the different products of Tablet...
5 Pages(1250 words)Essay

Slp 3

...? Slp 3 Ethical and Legal Aspects of Abortion Abortion is the process of terminating pregnancy, and it became a debatable topic inAmerican politics, in the 1970s. The first abortion lawsuit to be filed in a renowned American Supreme Court was that between Roe and Wade (Gold, 2005). A woman by the name Jane Roe argued that her pregnancy was because of rape, and wanted to terminate the pregnancy. The court then ruled that she had the constitutional right to abortion since this right was based on an implied right to personal privacy as stipulated in the Ninth and Fourteenth Amendments (Francome, 2004). The court argued that a fetus is not a living human being, but “potential life”. Therefore, it does not...
3 Pages(750 words)Essay

SLP - 3 Negative Letters

...clients. In order to formulate an objective negative letter, one has to take into consideration relevant communication principles. Carl and Naether (2012) agree that close adoption of these principles will ensure synthesis of a letter in a manner that delivers desired message in a professional and timely manner. The first principle involves the effects of the negative letter upon reception by the target client. Negative business letters should elicit desired effects upon reception by the client. With respect to the element of effect, effective letters should be clear and concise in order to facilitate understanding by target audience. Wordings within a negative letter should possess a stern and somber mood. Suitable...
4 Pages(1000 words)Essay

SLP 3: Inputs Diagnosis, SLP: Time Warp bus 599

...XXXXX Number: XXXXX XXXXX XXXXX XXXX of XXXXXX XX – 11 - 2010 HandHeld Corporation This report aims at analyzing the strategy followed in time warp 1 and then revising that strategy based on CVP (Cost Volume Profit) calculations. The CVP calculator is used and the important results are presented wherever required. The CVP calculator is primarily used to compute the breakeven volume and the sales volume required to attain a particular profit. Analysis of X5 Decisions (Time Warp 1): In Time warp 1, the basic strategy followed was to lower the level of R & D as customers do not place significant importance on performance. The R & D...
5 Pages(1250 words)Essay

Module 3 SLP

..., the companys innovations are vegetarian flavors, grill flavors, roast flavors, fried flavors, and sautéed flavors. In confections, Kraft caramel and Kraft Marshmallows are the two new innovations (Kraft Food Ingredients, 2014). The company continues to innovate and develop new products to penetrate new markets maintaining edge over its rivals. References Balance Sheet (2014). Kraft Foods. Retrieved February 3, 2015 from. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2008). Strategic Management: Competitiveness and Globalization. South-Western Cengage Learning. Kay, J. (1993). Foundations of Corporate Success. Oxford University Press. Kraft Food...
3 Pages(750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic SLP Time Warp 3 for FREE!

Contact Us