Google - PowerPoint Presentation Example

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GOOGLE Preliminary Credit Assessment Company Background Form 10-K Report 2011 Google is a publicly listed company at the Nasdaq in the Internet Information Provider industry Founded by Larry Page, originally incorporated in California in 1998, reincorporated in Delaware in 2003, and listed in 2004 Operates globally by delivering cost-effective online advertising through its AdSense program Offers a variety of platforms such as Google Books, Google TV, Google Apps, including Gmail, Google docs, Google Calendar, Google Sites and others…
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Download file to see previous pages Google generates revenue primarily by delivering online advertising. The company primarily operates in the US. It is headquartered in Mountain View, California and employs 24,400 people. (Datamonitor 2011) Industry Analysis Macro-environment Analysis Political issues Different policies of countries concerning the freedom of communication and information There are different policies given the different political regimes worldwide. Even in liberal countries, the threat of terrorism and international fraud have created regulations that tend to require web service providers to monitor and identify high risk content in their throughput. Social advocacy groups also urge censorship of pornographic and similar material over the web. Censorship issues in countries with centralized political systems Countries such as China and other politically restrictive countries impose censorship controls which tends to discourage parties from engaging in internet exchange, even for non-political purposes. Economic issues Internet ad spending increasing, with affordable costs providing advantages to small firms Even small business are benefitted by the far reach of internet advertising. Compared to print, broadcast and other advertising, internet advertising is relatively cheap, and results are strong Growing viability of e-commerce among markets With the advent of reliable and secure e-payment services such as paypal, e-commerce is becoming more acceptable to most business and customers, and provides greater viability to Google. Increasing recourse to online transactions More companies are establishing e-stores over regionwide operations from which shoppers may make orders or transact sales. Industry Analysis Macro-environment Analysis Social issues In some parts of the world, cultural and language barriers create preferences for local info providers Growing connectedness due to social networking opens doors to more people of all walks of life Technological issues New technology enables tracking and targetting of individual customers, improving customer relations R&D provides more powerful, less costly alternatives Industry Analysis Macro-environment Analysis Legal issues Infringements of intellectual property rights Concern for firm’s liability in providing access for internet fraud, terrorism, and other unlawful uses Privacy concerns in relation to content material Environmental issues Greenhouse gas emission has been associated with the electrical power, including the carbon footprint of digital information devices Sustainable disposal of such devices still a problem Industry Analysis Porter’s Five Forces Model Internal Rivalry High due to continuing impetus for innovation Strongest players are Yahoo, Google, AOL and MSN of Microsoft Threat from Substitutes High since substitutes include social networks, vertical search engines and dedicated e-commerce websites, standalone websites, and other forms of advertising since companies advertise in multiple media. Industry Analysis Threat from New Entrants Low due to slowing growth and consolidation among present players Low due to strong brand loyalties among present players Bargaining Power of Suppliers Low due to high number of information sources, blog ...Download file to see next pagesRead More
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