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Microsoft Zune - Essay Example

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Microsoft Zune Table of Contents Competitive Analysis 3 Situational Analysis of Apple iPod and Microsoft Zune 3 Strategy Followed By Microsoft Zune 3 Issues Related To Microsoft Zune 4 Competitors of Microsoft Zune 5 Suggested Recommendations 6 Rationale for Suggestion 7 References 8 Competitive Analysis Situational Analysis of Apple iPod and Microsoft Zune Zune belongs to Microsoft and is a brand in to the industry of digital media…
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Microsoft Zune
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Download file to see previous pages On the other hand, through Apple iPod music can be played and the user can as well store videos, songs as well as their digital pictures so that they can listen and view them as an when required by the user. The videos can as well be watched on iPod and on the television by means of optional iPod AV cable (Apple, n.d.). Strategy Followed By Microsoft Zune In light of severe competition among the digital media brands, it becomes necessary for the firms to keep themselves updated with the new strategies to beat the competition. It has been noticed that Microsoft Zune has been trying to enlarge the features of Zune players with other hardware devices such as mobile phones, PCs as well as Televisions. It is worthy of mentioning that the strategy followed by Zune has been aimed at beating the competition that Apple presents. Microsoft has added Wi-Fi into the Zune in order to improve the features of the Microsoft Zune. The company aims at delivering its customers with new software, devices as well as services (Ganapati, 2009). Issues Related To Microsoft Zune It has been noted that the Microsoft Zune has faced certain problems. ...
The other issue as identified is that although Microsoft claims to be quite compatible, the issue is that the users want their music service to be quite compatible not with the operating systems but with iPods as well (Adkins, 2006). It has also been noted that since the Zune is loaded with too much features it becomes difficult for the users to operate the device (Adkins, 2006). The product seems to have a neutered network. It can be mentioned that adding up of the wireless service in the device has been valueless since the feature did not work with more than half of the music users purchasing from Microsoft. The battery life was also too low. Despite Microsoft Zune’s efforts to provide wireless sync, it has been noticed that the device is quite slow (Slideshare, 2010). Adding up of the radio can also be considered as an issue with the system. The users may not purchase such an expensive device for listening to radio. The user’s needs to make use of the external antenna in order to listen to the radio else the response of the radio is too poor (Dilger, 2007). Competitors of Microsoft Zune The primary competitor of Microsoft Zune is Apple iPod Nano. The secondary competitors of Microsoft Zune are Sony NWZ-A818 as well as Creative Zen. It has been found that the battery life of Sony NWZ-A818 is quite superior and even the sound quality is good. There are many features in Creative Zen and it has quite a big screen (CBS Interactive, 2011). It has been noted that the revenues of Zune reduced by around 54% and there was decline in the revenues of the company’s earnings in the entertainment as well as device divisions in the year 2008 (Slideshare, 2010). The sales of the mobile device were about 27 million in the year 2008. The figure ...Download file to see next pagesRead More
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