Nobody downloaded yet

Microsoft Zune - Essay Example

Comments (0) Cite this document
Microsoft Zune Table of Contents Competitive Analysis 3 Situational Analysis of Apple iPod and Microsoft Zune 3 Strategy Followed By Microsoft Zune 3 Issues Related To Microsoft Zune 4 Competitors of Microsoft Zune 5 Suggested Recommendations 6 Rationale for Suggestion 7 References 8 Competitive Analysis Situational Analysis of Apple iPod and Microsoft Zune Zune belongs to Microsoft and is a brand in to the industry of digital media…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Microsoft Zune
Read TextPreview

Extract of sample "Microsoft Zune"

Download file to see previous pages On the other hand, through Apple iPod music can be played and the user can as well store videos, songs as well as their digital pictures so that they can listen and view them as an when required by the user. The videos can as well be watched on iPod and on the television by means of optional iPod AV cable (Apple, n.d.). Strategy Followed By Microsoft Zune In light of severe competition among the digital media brands, it becomes necessary for the firms to keep themselves updated with the new strategies to beat the competition. It has been noticed that Microsoft Zune has been trying to enlarge the features of Zune players with other hardware devices such as mobile phones, PCs as well as Televisions. It is worthy of mentioning that the strategy followed by Zune has been aimed at beating the competition that Apple presents. Microsoft has added Wi-Fi into the Zune in order to improve the features of the Microsoft Zune. The company aims at delivering its customers with new software, devices as well as services (Ganapati, 2009). Issues Related To Microsoft Zune It has been noted that the Microsoft Zune has faced certain problems. ...
The other issue as identified is that although Microsoft claims to be quite compatible, the issue is that the users want their music service to be quite compatible not with the operating systems but with iPods as well (Adkins, 2006). It has also been noted that since the Zune is loaded with too much features it becomes difficult for the users to operate the device (Adkins, 2006). The product seems to have a neutered network. It can be mentioned that adding up of the wireless service in the device has been valueless since the feature did not work with more than half of the music users purchasing from Microsoft. The battery life was also too low. Despite Microsoft Zune’s efforts to provide wireless sync, it has been noticed that the device is quite slow (Slideshare, 2010). Adding up of the radio can also be considered as an issue with the system. The users may not purchase such an expensive device for listening to radio. The user’s needs to make use of the external antenna in order to listen to the radio else the response of the radio is too poor (Dilger, 2007). Competitors of Microsoft Zune The primary competitor of Microsoft Zune is Apple iPod Nano. The secondary competitors of Microsoft Zune are Sony NWZ-A818 as well as Creative Zen. It has been found that the battery life of Sony NWZ-A818 is quite superior and even the sound quality is good. There are many features in Creative Zen and it has quite a big screen (CBS Interactive, 2011). It has been noted that the revenues of Zune reduced by around 54% and there was decline in the revenues of the company’s earnings in the entertainment as well as device divisions in the year 2008 (Slideshare, 2010). The sales of the mobile device were about 27 million in the year 2008. The figure ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Microsoft Zune Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Microsoft Zune Essay Example | Topics and Well Written Essays - 750 words. Retrieved from
(Microsoft Zune Essay Example | Topics and Well Written Essays - 750 Words)
Microsoft Zune Essay Example | Topics and Well Written Essays - 750 Words.
“Microsoft Zune Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...? MICROSOFT CORPORATION Task Microsoft Corporation Background information Microsoft Company became operational in 1975 with the central mission of becoming the global “super” consumer product and a leading distributor of electronic items and software. The company has immensely grown over the years since its inception in the US. It has several subsidiaries and business units that facilitate product distribution to satisfy consumer needs. The company manufactures and supplies consumer electronic designs that include computer software, operating systems, Ms DOS Microsoft windows and personal computers. The products are critical in improving communication and management of...
3 Pages(750 words)Essay


...? Microsoft Case This paper aims to critically analyze the case of Microsoft Company. The primary concern is to evaluate company’s mode of business, the positioning along with strengths and weaknesses and the business model with reference to the finances and investor relations. What is the company’s overall mode of doing business? Microsoft’s overall mode of doing business revolves around its strategies and diversification. Established back in 1975, the company has made significant progress in the area of information technology. Their aim was to facilitate people and organizations in doing business globally with an integrated computer technology (Farhoomand). They have altered the way people use to communicate, entertain and work... of these...
7 Pages(1750 words)Term Paper

Greek Microsoft

...Management - the case of a Microsoft European sub Introduction The case of the Greek Microsoft sub is going to be examined and more specifically the job of the Antipiracy Manager. The motivational theories as well as quality systems like benchmarking and knowledge management will be analyzed. We are going to examine the lack of the above and its effects on the organization. Brief job description of an Antipiracy Manager in a European Microsoft sub. "One of the major challenges that we've had in making a significant impact on the piracy rate in our country has been to effectively orchestrate all efforts that various groups do across the whole spectrum of "building the value of genuine": from what Marketing, Product groups, Channel... ...
18 Pages(4500 words)Case Study


...Microsoft Microsoft Corporation is the worlds largest software corporation, with a global annual sale of close to $40 billion USD in 2005. MicrosoftCorporation has about 64,000 employees in 85 countries and regions. Its Headquarter is in Redmond, Washington. Microsoft develops, manufactures, licenses, and supports a wide range of software products for computing devices. The most popular products of Microsoft are Microsoft Windows operating system and Microsoft Office software. Microsoft has also ventured into other markets such as MSNBC cable television network, MSN internet portal, Encarta multimedia encyclopedia and...
4 Pages(1000 words)Essay


...and Devices Division sells hardware and among the most prominent includes; Xbox 360 video game console, Zune digital music and entertainment device. The online services and offerings include Hotmail, Bing, and MSN Portals. Innovation has remained the cornerstone of Microsoft’s success. It has not only sustained itself in stiff competition throughout the globe but also shown tremendous growth and eventually became a market leader in technological solutions. There model for growth has been based on their exceptional ability to pioneer and embrace technology and enter new geographical markets with relevant products. The corporation has shown unwavering commitment to conduct research and development across...
4 Pages(1000 words)Research Paper

Microsoft Zune vs Apple iPod

...The Apple iPod and Microsoft Zune: Playing the Same Tunes Differently People enjoy listening to music because it can relax and soothe one’s nerves and at the same time, pump up one’s energy. This goes to show that music plays an important part of life. Music players have changed significantly since the first phonograph was invented. Today, the most popular devices are called media players because they do not only play music but show pictures and play videos as well. The two most popular media players in the market today are the Apple iPod and the Microsoft Zune. Apple released their first ever portable media player, iPod Classic, in 2001. Like the usual portable media...
2 Pages(500 words)Essay


...demand for the product of Microsoft is relatively price elastic or relatively price inelastic The products offered by Microsoft include; Windows, Office; entertainment products such as Xbox 360 and others and all these products are relatively price inelastic. The demand of these products is very high and as it has been found that people have become accustomed of using products offered by Microsoft. As people are willingly purchasing products of the company such as Microsoft Word is being purchased although people have the option to use Word already installed in Windows, therefore it shows that people are ready to buy products of Microsoft. Therefore the...
2 Pages(500 words)Essay


...Microsoft Microsoft Issues that affect Microsoft’s cost of doing business Challenges to Microsoft’s business models sometimes reduceoperating margins and revenues. The company continues to face issues from substitute means of licensing and developing software. Within the license-based models, Microsoft software developers put up with costs of translating original concepts into software products using investments in development, research, and offsetting these costs with the income received from product distribution. Some “open source” software trading forms affect its license-based software model (Stross, 1997). A number of business organizations compete...
2 Pages(500 words)Essay


...Corporate Social Responsibility in Microsoft Corporate Social Responsibility in Microsoft Commercial social responsibilities are increasingly becoming significant in today’s commercial globe, especially for Multi-National Enterprises. In which case, the companies seek to ensure that their operation is profitable and at the same time does not inflict harm into employees. Consequently, this paper provides a review of Microsoft Company, as an MNE, on how Corporate social responsibilities applies to their operation. The three segment discussed in this case are: main motives for Microsoft to adopt these CSR initiatives; evaluate the outcomes of the CSR initiatives on...
3 Pages(750 words)Essay


...Marketing Microsoft Executive summary Microsoft 365 is a version of Microsoft office whose delivery to the users is through the cloud. Its main competitors are google app and think free office. The paper will give an introduction detailing the historical background of operation of Microsoft 365 considering its market in comparison to its competitors. It will then consider how Microsoft 365 has ensured value creation for its customers and will consider the segmentation of its market considering its segmentation behavior, value drivers and the emerging trends. The paper will also consider how Microsoft office 365 is positioned in the...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Microsoft Zune for FREE!

Contact Us