Nobody downloaded yet

Business ethics of McDonald's - Dissertation Example

Comments (1) Cite this document
Ethical business practices and corporate social responsibility are continually becoming more important in society today; therefore, research has begun to explore whether ethics and corporate responsibility have an effect on consumer behaviour and what the effect(s) might be…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Business ethics of McDonalds
Read TextPreview

Extract of sample "Business ethics of McDonald's"

Download file to see previous pages Ethical business practices and corporate social responsibility are continually becoming more important in society today; therefore, research has begun to explore whether ethics and corporate responsibility have an effect on consumer behaviour and what the effect(s) might be. This research will focus specifically on if the business ethics McDonald’s Corporation. The aims of this study are (1) measuring consumer knowledge of McDonald’s business ethics (if any); (2) determining if consumers cared about ethics when deciding to go to McDonald’s; and, (3) whether McDonald’s responded to the ethical views of consumers. Data will be collected from 5,000 survey questionnaires, and analyses will be done using SPSS. Key Words: business ethics, corporate social responsibility, consumer behavior, SA 8000, SPSS. Introduction and Background Business ethics holds the central position in my research. Obviously, business is to make money but it is required that companies be in charge of their activities. Some businesses avoid responsibility and continue trying to make profits even when it is a public wrong. Today, business ethics is a topical and well-defined problem. However, as we get in touch with the problem we can see that it is controversial and needs to be analyzed more deeply. According to Beauchamp (2001), corporate ethics started to gain attention in 1970s. The situation has changed gradually by developing new ethical practices and implementing the ideas into society. In the 1990s, the idea of corporate social responsibility (CSR) was introduced as a tool for self-regulation according to ethical norms and international standards. Also, ethics committees (often non-profit organisations) were established to keep an eye on improper practices used by companies. Despite all of these measures to decrease the number of cases of unethical behaviour, there are still plenty of companies which prefer money over values. The following are some examples: terrible working conditions (cheap labour costs), oil spill (low safety investments) or harmful but highly demanded products (high profits). The customer has a main position in business ethics and can play a passive or active role in the case. A passive customer feels that he has no power over the situation and is easily manipulated by companies. An active, socially conscious consumer realizes that he is more powerful simply because he makes final decision whether to buy or not a company’s product. Objectives and Research Questions Today ethical business is not a fashionable trend in the market. As a result, an overwhelming majority of consumers interact with unethical corporations. This research is designed to find out if awareness of business ethics affects customer behavior, or whether they set their consumer preferences according to knowledge of ethics. In other words, I will try to find out how important ethical issues are for customers, specifically with regard to McDonald’s restaurants. I will try to answer to the following questions: ? Do customers have information about McDonald’s business ethics in general and in detail (policy, production)? ? Do customers care about ethical issue when they buy something at McDonald’s? ? Does McDonald’s respond to the ethical views of their customers? Justification of the Project Most countries in the world have its fast food industry. Media sources represent this “mainstream” food as unhealthy and calorie-excessive. Fast food is blamed for a variety of medical problems. But is it result of negative PR or the fact which has scientific basis? On the other hand there is ethic policy of a company (McDonald’s in our case). Assuming that there is part of those who know the actual effects of eating of fast food and the guided policy, do they correct their daily visits? In other words do they use their right to choose? Review of the Literature In the late years, because business ethics have become ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business ethics of McDonald's Dissertation Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Business Ethics of McDonald'S Dissertation Example | Topics and Well Written Essays - 1500 Words)
“Business Ethics of McDonald'S Dissertation Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
josiahpowlowski added comment 9 days ago
Student rated this paper as
The topic of "Business ethics of McDonald's." is quite popular among the tasks in university. Still, this paper opens a fresh perspective of seeing the issue. I’ll use the idea for my own text.

CHECK THESE SAMPLES OF Business ethics of McDonald's

International Business of McDonald

...?International Business Table of Contents Table of Contents 2 Stage 3 0.Introduction 3 2.0.Project and Progress 4 Stage 2 5 3.0.Business Matching and Networking 5 Stage 3 5 4.0.Objective of Joint Venture 5 5.0.Scope of Business Interest and Detail of Business Prospect in UAE 6 6.0.Brief Summary on the Opportunities and Current Business Environment of UAE 7 7.0.Brief Summary of Doing Business in UAE 7 8.0.Lessons Learnt 8 9.0.Conclusion 8 References 9 Bibliography 12 Stage 1 1.0. Introduction In the shadow of globalisation and industrialisation, the prospects of international business have enhanced with a rapid pace. In...
6 Pages(1500 words)Essay

HR Management in McDonald

...? Report HR Management in McDonalds June, 6, Contents Contents Page number Background and Introduction 3 2. HRM at McDonalds 3 3. Conclusion 8 4. References 10 HR Management in McDonalds Background & Introduction: McDonalds stands number one fast food chain and it is also one of the top ten mostly widely recognized brands around the world. Ray Korce was the first person who opened first McDonald’s restaurant in USA in 1955 and he made a sale of $ 366.12 on the first day of his operation ( Ever since McDonald’s has colorful; fairly tale like history of evolving growth and it owns the culture of the modern fast food chain...
7 Pages(1750 words)Essay

Business Ethics & Professinal Ethics

...Ethical It is important to have a professional ethical These s help dictate ethical practices for all matters of business. My professional ethical code will revolve around justice, since I wish to become a police officer or a FBI agent. In this paper, I will describe a professional code that will best serve a police officer or a FBI agent. The code I will present is based on a personal code. Even if some of my ethics coincide with present ethical codes, these codes are what I feel should be implemented in my field of profession. Core Value My core value would be justice for all. This is a broad core...
5 Pages(1250 words)Essay


...McDonald’s The McDonald’s Corporation is recognized as the world’s largest chain that operates reputable hamburger fast food restaurants (Kroc 19). The chain serves approximately 70 million individuals in around 120 countries. The firm has its headquarters in the United States. McDonald’s sells cheeseburgers, breakfast items, desserts, hamburgers, chicken and soft drinks (Kroc 16). Recently, the company stretched out its menu in order to include smoothies, wraps and salads. This paper will research on McDonald’s, giving details of how many they are, and about its market integration. Recent statistics shows that McDonald’s operates 31,000 restaurants in...
1 Pages(250 words)Essay


...and different fast food items. The company believes in serving the food of supreme quality with value added customer service. The business operation of McDonald’s reflects in their mission and vision statement. They kept promises by serving quality food product in order to satisfy customers. People of present era choose McDonald’s outlet for dine out in order to attend several corporate meeting, family and friends get together, celebrating birthday parties and many other reasons (Schroff & Tresnowski, 2012). McDonald’s is not only the leader of US but they have successfully dominating the global fast food industry. Hypo-thesis Statement Brand extension is one of the...
3 Pages(750 words)Research Paper


...a high level of growth and profitability, there is much room for improvement in various important business sectors. Also, it also has to comply with necessary global ethical and professional standards and it must be able to implement all relevant measures which are needed to comply with such important regulations. According to Cummins (2005), by linking some of the most important aspects of food and health, such as a nutritious menu, high level of food quality etc, McDonalds can improve its overall performance in the food market. In addition, it could potentially make itself an undisputed leader not only in the fast food market but could be one of the most respected brands in the entire...
4 Pages(1000 words)Essay

Product Positioning by McDonald many consumers. By communicating and creating familiarity of its products, it has been able to build its brand and also show its relevance to the consumers. Despite its effective product positioning, McDonald has some potential weaknesses that makes other food industries to be in a better position. Burger King will win over McDonald in the market for its fresh beef parties while Chick-fil-A will win the industry forward, its good customer care service. The EPS/EPT chart is of great significance in respect to strategy implementation because when companies come up with these charts, they are able to see whether the product positioning maps do line up with what the company expects. Therefore EPS/EPT...
2 Pages(500 words)Admission/Application Essay

Analyze McDonald's

...[Teacher’s McDonalds McDonald’s is the largest restaurant in the fast food industry with a base of over sixty eight million people. In addition, the company has over 30 000 restaurants in the United States and franchises in 119 countries (Jurevicius, n.p). The company was founded in 1940 in San Bernardio, California as a fast food service. The company’s product line is pre dominantly hamburgers; however, there have been several new additions to the menu in the form of chicken products and sandwiches. Due to the globalization of the company, there are some products that have been placed on the menu to cater for the local diet. The headquarters of the company is still in the United States, and the current...
3 Pages(750 words)Case Study

Working at McDonald's

...In “Working at McDonald’s” Amitai Etzioni who is called guru of the communitarian movement speaks about the advantages and disadvantages of part-timeteenager’s work at fast food restaurants and especially McDonald’s. The author chose McDonald’s because it represents the whole American system of low cost but available teen jobs. Amitai criticizes the whole approach towards such concept as part-time teenage job. His most interesting arguments say that such job not only provides necessary progress for the person on the professional or educational level but also has a bad influence on a person’s education. That is because most of the workers at McDonald’s are students high school and their job at fast food restaurants interferes... with their...
3 Pages(750 words)Assignment


...McDonald’s YourFirst YourLast Political Trends According to the Economist , McDonald’s has set its base in over 95 states, so its political coverage is spread everywhere. Normally, McDonald’s, like any other fast food restaurant, has to observe government’s guidelines in relation to health cleanliness and sanitation. Some régimes have been compelling the fast food sector, for the reason that fast food has been regarded as junk food, resulting to obesity, circulatory problems and high levels of cholesterol. For example, McDonalds has been unable to invest heavily in Scandinavian countries as it has done in other countries because of tough rules that those countries have...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Business ethics of McDonald's for FREE!

Contact Us