StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Vacation Decision Making - Research Paper Example

Comments (0) Cite this document
Summary
The paper 'Vacation Decision Making' presents considers the trends, characteristics, and demographics of the family market, going ahead to examine how various family members participate in the decision-making process and the factors that prompt such decisions…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Vacation Decision Making
Read TextPreview

Extract of sample "Vacation Decision Making"

Download file to see previous pages It is arguable that the largest intervening sub-sector in the decision-making process of consumers is a family influence. Marketers exhibit interest in the relative influence and the roles that the wife, children, and husband have on how a large variety of services and products are purchased. A family tends to make joint decisions regarding its vacations and holidays. There has been a tendency for previous studies to focus on the making of decisions involving wife and husband, and spousal interpersonal conflict, instead of the family unit in entirety including children. Previous research conducted on holidays mentions a limitation in light of not considering what impact children can make on the decisions made by families, in addition to the great use they have in demographic segmentation. This is, therefore, an area of research that is particularly underexplored and requires some investigation. Research question What are the factors that influence a family’s decision about where to go on holiday, and what is the relative importance of these factors? Literature review Decision factor Individual family members regularly serve different decision roles that ultimately function to draw on shared family resources. Some of the individuals are information holders/gatherers and see out information pertaining to products that are of relevance to their family. Often, these individuals carry a great deal of power owing to the fact that they may ultimately pass on information that tends to favor the alternatives they have chosen. As such, influencers are one primal component that underpins the consumer decisions of the family regarding holiday decision making. It is not an ultimatum that influencers possess the power to make decisions between alternatives (Belch, Belch, & Ceresino 2005). They, however, make their wishes well known by requesting for specific products, or espousing embarrassing situations in the event that their demands are met. Decision makers possess the power of determining issues such as: Whether to purchase What product to purchase What brand to purchase When to purchase; and Where to purchase it It is, however, worth noting that the roles of the decision maker and the purchaser are separate. From the marketer’s point of view, this tends to introduce some problems in that the purchaser may be targeted by marketing efforts allied to the point of purchase (POP), which cannot be directed at the decision maker. It is also imperative to note that there might be a blurred distinction between the purchaser and the decision-maker: The decision maker can possibly specify the kind of product to purchase, but not the brand; There may be a need for the purchaser to make a substitution in the event that the desired brand is out of stock; The purchaser might possibly disregard instructions (deliberately or by error). It is worth noting that decisions made by families are in most instances subject to a lot of conflicts. The incumbent reality is that very few families possess sufficient wealth to avert strong tension between the demands pegged on a family’s resources. There is a high likelihood of conflicting pressure in families that have children, or/and in the event that it is only one spouse who works outside the home (Chavda, Haley, & Dunn 2005.). Most of the decisions are inherently associated with values, and an objective way of arbitrating differences is often lacking. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Holiday decision making Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/business/1403635-research-methods-of-business
(Holiday Decision Making Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/business/1403635-research-methods-of-business.
“Holiday Decision Making Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/business/1403635-research-methods-of-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Vacation Decision Making

Division Courts Decision

Justice Act in the commencement of ss 108 to 117 and Schs 6 and 7 and the lawfulness of the Secretary’s Act in failing to fully implement its provisions. The second issue concerned the question of whether the Secretary had been guilty of an unlawful Act by exercising his prerogative and implementing a non-statutory tariff scheme when ss 108 to 117 represented the will of Parliament in regard to compensation for victims of criminal injuries, and whether he had thus breached his common law powers.

3(a) In 1988, a new non-statutory Criminal Injuries Compensation Scheme was set out under ss 108 to 117, 6 and 7 of the Criminal Justice Act of 1988. According to this scheme compensation for victims was calculated on a ba...
20 Pages(5000 words)Case Study

Consumer Culture: Is It Making the World Too Homogeneous

... of providing convenience, for example, McDonald sometimes accomplishes the opposite as when queues are long at the store and its drive-thru outlets. What happens in this case is that the customer wastes time in the line and prevents him from doing more work. On the tools that McDonald use to ensure predictability and control of its operations, they also serve to restructure and control our lives and make us more dependent and subordinate to machines. This in effect denies everyone the opportunity for creative, imaginative decision making. The other negative implications of McDonaldization include the use of less nourishing ingredients such as flavor enhancers, stabilizers, fats, salts and sugar and the packaging system...
6 Pages(1500 words)Term Paper

How Does Branding Affect Buyers Purchase Decision

The scope of the study covers all kinds of buyers with different behaviours making buying decisions with regard to different brands. There is also a detailed study of the Consumer Decision Process. There is a good enough introduction on consumer buying process besides an extended and detailed introduction on Branding and Marketing emphasizing the difference between the two and how the concepts are different from each and in what way there can be a delineation between the two. There is an explanation on the different stages of Consumer Buying Behaviour, namely Need Awareness, Information Search, Checking Options, Purchase Decision, and Post Purchase Behaviour. There is also a detailed explanation on Types of Consumer Buying Behavio...
44 Pages(11000 words)Research Paper

Decision Making For Management - Linearity of Variable Costs within the Relevant Range

Keeping aside the fixed costs which have to be borne irrespective of the sales revenue, the remaining costs which are directly proportional to units sold can be minimized to manage cash flows in a better way. They can cut on their variable costs by having a look at the contribution margins of their company and their products.

The contribution of sales to before-tax profits, or gross profits, over and above the break-even is exactly the contribution margin as there are no fixed costs any more. The amount after the deduction of variable costs from the revenues will be added to the profits.

CVP graphs help the manager and the reader to have a better figure of the relationship between the profits, sales and volum...
7 Pages(1750 words)Assignment

Effect of Taxation on the Investment Decision in Firms

...Running Head: Effect of Taxation on the Investment Decision in Firms Effect of Taxation on the Investment Decision in Firms This paper will examine the effects of taxation on the high risk investment decisions that are taken by the firms. AS risk is an important factor in every business decision, this paper explains the various aspects that need to be considered in high risk decision making and then explains the effect of taxation on investment decisions. Introduction Taxes are one of the important instruments by which governments collect money to fund public facilities. Taxes though important have to be used tactfully by the government as both personal and corporate taxes have far reaching effects. A realistic tax policy in a developing...
6 Pages(1500 words)Research Paper

The Act of Storing Food and Making Food

When corn was first discovered, people fell in love with how available it was, and how simple it was to just pick, husk, and eat. They were also pleased that they could store it and use it as needed when they needed to. It was a perfect grain for traveling pilgrims during those times. Without humans, corn could not survive, as it needed to be husked to drop its seeds.
In chapter two, it is learned how important the workings of a farm are to food production. Everything from the soil that plants and grains are grown in, to the machines used to produce items for cooking play huge roles in the larger scheme of things. Even the grain that is fed to the animals has to be the best kind, to produce the best meat for sale. Everything...
14 Pages(3500 words)Literature review

Does Globalization Truly Undermine National Sovereignty in Economic Policy-Making

The socio-political changes have brought in changes to the level where the societies are no longer the same as the changes were so powerful that they changed the very fabric of the society as a whole. (Polanyi,2000).

What is, however, also important to understand is an argument which emphasizes the lack of governmental control due to globalization. It is believed that with the increased globalization, countries often face a loosening of control over the affairs of managing their own economies and as such many developing countries view globalization as a force that is intervening in their domestic affairs. The inability of the domestic institutions to effectively control the political and economic forces in the countr...

9 Pages(2250 words)Term Paper

Consumer Decision Making Process

... Lecturer: presented: Introduction Consumer decision making process is the procedure that is followed by consumers leading to the purchase of commodities in the market. Decision making is undertaken prior to purchase, at the time of purchase and after acquiring the commodity. It is a process that involves determination of the guiding principles towards purchasing goods or services. The outcome is psychological in the sense that decisions are not tangible, but from the customer’s behavior, one can easily tell that a certain decision has been made (Assael, 1995 p.16). It is a process that culminates in action. Consumers make varied decisions due to the fact that they have different needs and they view issues differently. However...
8 Pages(2000 words)Term Paper

Selective Perception and Decision Making

...Selective perception & decision making Table of Contents page 3 2. Introduction page 4 3. Selective perception and decisionmaking : page 5 4. Conclusions : page 8 5. References : page 10 Abstract We are taking hundreds of decisions in our daily life. Some of these decisions might be sound whereas some others may have detrimental effects on our life. Some people make take sound and quick decisions while they are facing severe problems whereas some others fail to take good decisions while they face even smaller problems. Various parameters can control our decision making abilities. Our attitudes, intelligence, cultural backgrounds, emotional control, perceptions etc can affect our decision making abilities. According...
7 Pages(1750 words)Research Paper

Making Sense of Sound

In this project, components such as audio recordings were used as methods of collecting the sound files made in the project. Sound files were easily made using computers with recording software. The audio would automatically set to play while the sound recording turned on at the same time the audio is playing on the computer. The computer automatically saves the recorded file in the system. Another method of collecting the sound files is external recording, which involved recording sounds from environmental sources such as the water bodies. In the project, sounds from the birds and the water bodies were collected during the field study.
A spectrogram is a representation of spectrum or sounds. The representation of the spectru...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Vacation Decision Making for FREE!

Contact Us