Business Strategy Analysis: Ascena Retail Group. Inc - Research Paper Example

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The research focuses on choosing one company listed in the Stock exchanges. The stock market shows there are many companies are traded on a daily basis. The research centered on Ascena Apparel Company. …
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Business Strategy Analysis: Ascena Retail Group. Inc
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Download file to see previous pages Part One T he research focuses on choosing one company listed in the Stock exchanges. The stock market shows there are many companies are traded on a daily basis. The research centered on Ascena Apparel Company. The company markets Apparels to the female gender. The company has been in operations for the last 50 years. The company actively sells its stocks in the stock market (http://finance.yahoo.com/q/is?s=asna). Part Two. Chapter One Company background History. Ascena is currently the nation’s top seller of women’s and teenage girls’ clothes (Ascena 2012). The company generated profits during 2012. The company has its 50th year of nonstop business operation during 2012. The company’s stock market price rose from below $ 15 per share during January to $ 19.40 on December 7, 2012 (http://www.bloomberg.com/quote/ASNA:US). The company has been selling its products under several subsidiary brands. The subsidiary brands include Justice, Maurice, Dessbarn, Lane Bryant, and Catherines. The company combines colors and top quality materials in each Ascena product (Mehta, 1998). Further, Ascena effectively engaged in customer-based marketing strategies (Luther, 2011). The company grew in size by acquiring Charming Shoppes. Consequently, the company’s desire to focus on its top selling brands, precipitated to weeding out previously lesser performance brands. The company plans to drop the lesser performing Charming Shoppes apparel brand, Fashion Bug brand. Likewise, the company is planning to sell another less performing Charming Shoppes brand, Figi’s. With the prior year’s acquisition of Charming Shoppes, Ascena becomes one of the largest apparel retail stores in the nation with an excess of 3,800 stores (Ascena 2012). Vision and Mission....
The Company’s financial statements indicate the company generated favorable financial statement analysis results during 2011 and 2012. The company effectively and effectively sells its high quality products and services at reasonable prices. The company’s marketing strategy included selling the apparel products in places that are easily accessible. The company profitably advertises its products for the past 50 years. The company’s purchase of Charming Shoppes increases the Apparel outlets, increasing company revenues. The Porter’s Five Forces indicate that the company is able to coordinate with its suppliers in increasing the revenues and repelling the current and future apparel competitors from grabbing a piece of the market segment pie. It is highly recommended that Ascena Apparel Company continues its current marketing strategy. The company’s current strategy is profitable. Implementing the current marketing strategy will continue the company’s current high revenue and net profit outcomes. The company’s purchase of Charming Shoppes will increase the stores’ current outlets, leading to more revenues and more profits in the future years. ...Download file to see next pagesRead More
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