Sprint Strategic Audit Name: Tutor: Course: Number: Date: Sprint Nextel corporation was founded in 1899 in Abilene Kansas. It is the United States’ third largest telecommunication corporation. It employs more than 50, 000 staff, and its market capitalization is more than $67 billion…
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It also sells hands-free devices, carrying cases, and batteries. On the other hand, the wireline segment offers voice services including domestic and international voice services. The company’s important recent history is its merging with Nextel. The merger was completed in 2005. At the time of the merger, Nextel was number five telecommunication provider in United States. Directional, portfolio analysis, and parenting The corporate strategy of the company involves three key elements. The first one is directional strategy, which deals with the company’s orientation in terms of growth and stability. The second one is portfolio strategy, which covers the markets in which Sprint Nextel competes with its business units; and lastly parenting strategy showing how the company’s leadership coordinates its operations and develops its products lines, as well as, business units ( Hunger & Wheelen, 2007). The Nextel deal resulted to Sprint losing $29 billion in 2007. However, the new chief executive officer, Dan Hesse, who assumed leadership in December 2007, has worked hard to turn around the company. When he took over the executive role, the company’s shares were performing poorly compared with other companies’ share operating in the telecommunication industry. In 2012, the company’s shares are up at around 122%, performing better than Apple and Google’s shares. They are second after the best performing shares, PulteGroup. According to the company’s chief executive, the past four years were the company’s recovery stage. During this period, the company retrenched a third of its employees, as well as, and shut down operations in Nextel system since they were not compatible with Sprint’s network. According to the company’s leadership, the next two to three years are investment stage, which are meant to return the company back to profitability. The company is expected to reach the growth stage and profitability in 3014 following prudent investment strategies. Even if, the company would reach growth it would be after suffering more than $50 billion losses including its write-down of Nextel, which cost it, more than $30 billion, in addition to other annual losses. As part of the growth strategy, the company invested more than $3 billion in WiMAX broadband technology, in 2008. The investment in the new technology resulted to an increase in demand for the company’s wireless internet services. The company also collaborated with Samsung Electronics in the project. Additionally, the company formed a joint venture with cable television operators to provide TV, Cable, wireless phone and home phone in 1 package. To diversify its portfolio the company has a 49 percent stock in Virginia Mobile United States, as well as, 50 percent stake in Virginia Mobile Telecoms. This year the company has announced that, it will start serving eleven new cities and countries with its speed and power of its 4G network. This will enable customers in these regions to use their Smartphone, to share pictures, and other files using high-speed internet connectivity. Additionally, as part of efforts to grow its market share, the company unveiled Sprit Velocity, a capability meant of enhancing development and integration of motor vehicles communication systems. The tool is designed to meet its customer’s needs by enhancing communication between the drivers and passengers. Though the company has been making billions in loses over the last a couple of quarters, the laid down growth and
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