We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

LG Electronics: Case Analysis and a Critical Analysis of Journal - Assignment Example

Comments (0) Cite this document
LG Electronics: Case Analysis And A Critical Analysis of Peng, W., et.al.’s 2008 Journal Task 010. Section A. LG Electronics Global Strategy in Emerging Markets Up to 2007 LG Electronics is a Korean multinational which started as Goldstar Co. in 1958. The business used to be focused on plastics…
Download full paperFile format: .doc, available for editing
Polish This Essay93.3% of users find it useful
LG Electronics: Case Analysis and a Critical Analysis of Journal
Read TextPreview

Extract of sample
"LG Electronics: Case Analysis and a Critical Analysis of Journal"

Download file to see previous pages in the US electronics market. By 1995, Goldstar changed name to LG Electronics when it acquired Zenith, a US firm. The company eventually focused on three industries –“electronics, chemicals, and telecommunication” ((Segal-Horn, S. and Faulner,D. 2010, p.362) by 2007. Its very successful products include the CDMA phones sold in the USA and the flat screen TVs for the world through a joint venture with a Dutch company known as Philips. One of the strategies implemented by LG Electronics was being aligned with Korea’s economic development spearheaded by the government. Another strategy involved entering into joint ventures with foreign firms like Hitachi, Daewoo, Samsung, Sanyo, and NEC. This made LGE dominate the electronics product manufacturing in Korea , with 70% of market share. In the 2007 Annual Report of LG Electronics (LGE Investor Relations 2007, p.9), the CEO of LGE declared: “Creating greater value for every stakeholder is our one and only focus.” Six (6) strategic initiatives were identified at that time. First, the CEO told the management to aim for both growth and Returns on Investment. He meant that the company as a whole should ensure profitability, ROI, and growth in terms of sales and market share (p.11). Second, aim for leadership in the business portfolio. Third, there should be clear targets, clear segments, and clear positioning insights as basis for strategies. Fourth, the company should invest on a way to gain clear global identity. Fifth, keep innovating in technology and design, And sixth, develop the global organization of LGE. He also identified the seven (7) criteria for performance evaluation of the company’s health, namely, the product pipeline health, “channel collaboration, consumer relationships, business portfolio, brand, organization, and finances” (LGE Investor Relations, 2007, p. 10). Product pipeline refers to having clear differentiation in terms of product position in the market. Channel collaboration meant not being dependent on limited patronage from those who buy in volume. As of 2007, LGE was reported to be operating in 120 countries. It had competitive products belonging to 30 categories. To develop advantages, LGE maintains an awareness of what people need and want, and strives to create more value that people will appreciate. Thus, because LGE management realizes how people want to feel sophisticated, the company keeps on innovating particularly the design and technology of its products To be able to maintain such ongoing improvements, LGE funded “38 research labs around the globe” (p.15). The most important issue for LGE has been about the right way for its business to sustain growth in the global community. All the combination of strategies implemented were geared towards resolving that issue which has led the management to decide in favor of adding value to the lives of people via research ad development followed by acceptable innovations. Section B. LG Electronics Global Strategy in Emerging Markets From 2008 Onwards In the 2008 Annual Report (LGE Investor Relations 2008, p.27), the thrust of LGE was towards becoming the # 1 in manufacturing devices for home entertainment by the year 2010. The rank of LGE in the production of mobile phones became 3rd in 2008 after achieving a high growth rate with a total of 100.7 million units sold, up by about 25% growth from the previous year. The same spirit of innovation and desire ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“LG Electronics: Case Analysis and a Critical Analysis of Journal Assignment”, n.d.)
Retrieved de https://studentshare.org/business/1402866-international-business-strategies-in-action
(LG Electronics: Case Analysis and a Critical Analysis of Journal Assignment)
“LG Electronics: Case Analysis and a Critical Analysis of Journal Assignment”, n.d. https://studentshare.org/business/1402866-international-business-strategies-in-action.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
LG Electronics
IP3 Overview of the Company LG Electronics, established in 1997, is a brand renowned for providing Home Entertainment appliances to millions of customers. Its main line of products consists of Plasma TVs, Audio Home Theatres, Refrigerators, Washing Machines, Air Conditioners and Vacuum Cleaners.
5 Pages(1250 words)Essay
Critical analysis
It was introduced by Drs. Robert Kaplan and David Norton as a performance measurement structure that added strategic non-financial performance measures to conventional economic metrics to
6 Pages(1500 words)Assignment
Case Analysis
After two months, when Allie came to collect rent, Violet was waiting for him to hand him the keys to the apartment. All of Violets belongings were gone. 1. The Lessor warrants that the leased premises are habitable. There exists an
1 Pages(250 words)Assignment
Case analysis
Blake sold the company back in 1979 to Hershey Corporation. A decade later Friendly Ice Cream was sold in a leverage buyout to Don Smith which became the chairman of the company. The firm underperformed under the
2 Pages(500 words)Assignment
Case analysis
First, the business was reliable in that it had established branches in the most convenient parts of the country that includes close to repair shops making it easy to acquire a means of transportation
4 Pages(1000 words)Assignment
Case analysis
By 2004, this industry had been estimated to be making $ 2.2 billion through the sales of 111 million books. The shift to the internet has significantly changed this and many sellers were now able to reach millions of buyers online. For this
4 Pages(1000 words)Assignment
Case analysis
The money received from the sale of books was shared between the company and the community in the sense that the company sponsored important communal projects. In regards to the school, the company pleaded with the
2 Pages(500 words)Assignment
Case Analysis
Ethically, informed consent is a communication process where the patient is allowed to make a voluntary and an informed decision regarding accepting or declining any medical care. The three basic
2 Pages(500 words)Assignment
Analysis my journal
Kono, et al. (2012, p. 5) for instance looks into cultural differences that exist between United States and Japan that affect an individual’s constructions of attributes that constitute what I leaders
3 Pages(750 words)Assignment
Case analysis
After declaring the script to be urgent, it is placed in the urgent box. Many customers drop off their scripts before work, during lunchtime and after work. After drop off, the next stage involves data entry. The scripts are taken from the boxes according to the
7 Pages(1750 words)Assignment
Let us find you another Assignment on topic LG Electronics: Case Analysis and a Critical Analysis of Journal for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us