Nobody downloaded yet

Strategic Fit Analysis of Starbucks The United States Segment - Assignment Example

Comments (1) Cite this document
Summary
This essay discusses The Starbucks business strategy seeks to address sustainability, maintainability, and growth issues through effective management of available resources while assessing risks, opportunities and threats to ensure a sustainable growth while keeping the company’s value plan intact. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Strategic Fit Analysis of Starbucks The United States Segment
Read TextPreview

Extract of sample "Strategic Fit Analysis of Starbucks The United States Segment"

Download file to see previous pages Our global business delivered the highest levels of service to our customers, a truly rewarding experience to our partners (employees), and a record-level performance to shareholders.” (Schultz, 2011). The Starbucks business strategy seeks to address sustainability, maintainability, and growth issues through effective management of available resources while assessing risks, opportunities and threats to ensure a sustainable growth while keeping the company’s value plan intact. The ultimate objective of business strategy is not only to earn good profits but also to win the customer satisfaction and confidence of shareholders and workforce. The Company’s Proxy statement for the year 2012 outlines some of these strategic guidelines in these words, “The involvement of the board of directors in reviewing Starbucks business strategy is an integral aspect of the board’s assessment of management’s tolerance for risk and also its determination of what constitutes an appropriate level of risk for the Company.” (Proxy, 2012). The purpose of the report is to establish a best strategic fit of Starbucks to further strengthen its position and share in the US coffee market. Before finding a best strategic fit for a growing company like Starbucks, it is imperative to explore various internal strengths and weaknesses of company as well as external opportunities and threats that it may face in the regional competitive market. Starbucks has a strategic insight into the growing market of coffee in United States. Ganes-Chase (2012) has explained the reasons towards changing coffee consumption trends for US in a more meaningful manner “Cof­fee has had con­sid­er­able pos­i­tive media cov­er­age about stud­ies find­ing drink­ing cof­fee to be good for your...
The purpose of the report is to establish a best strategic fit of Starbucks to further strengthen its position and share in the US coffee market. Before finding a best strategic fit for a growing company like Starbucks, it is imperative to explore various internal strengths and weaknesses of company as well as external opportunities and threats that it may face in the regional competitive market. Starbucks has a strategic insight into the growing market of coffee in United States.
This discussion declares that businesses are not operated in isolation they effects and got effected by Macro and Micro economic factors and forces. A successful business needs to identify the best strategic fit for its products while handling these factors and forces for the sustainability and growth of the business. Starbucks requires a carefully designed strategy to overcome various forces that may have an adverse impact on the business while cashing on the opportunities. The forth coming sections will outline various threats and opportunities posed by the multifaceted macro and micro forces. PESTEL Analysis is an effective macro-environment analytical tool. It may include the investigation of several factors that may effect the business operation of Starbucks in US to help in the decision making process of the business. This analysis will focus economic, political, legal and technological factors. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Fit Analysis of Starbucks The United States Segment Assignment”, n.d.)
Strategic Fit Analysis of Starbucks The United States Segment Assignment. Retrieved from https://studentshare.org/business/1402709-strategic-fit-analysis-of-starbucks-the-united-states-segment
(Strategic Fit Analysis of Starbucks The United States Segment Assignment)
Strategic Fit Analysis of Starbucks The United States Segment Assignment. https://studentshare.org/business/1402709-strategic-fit-analysis-of-starbucks-the-united-states-segment.
“Strategic Fit Analysis of Starbucks The United States Segment Assignment”, n.d. https://studentshare.org/business/1402709-strategic-fit-analysis-of-starbucks-the-united-states-segment.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ga
gabriellaschade added comment 5 months ago
Student rated this paper as
Great work done on the %topic%. I think it is the best essay I have seen so far.

CHECK THESE SAMPLES OF Strategic Fit Analysis of Starbucks The United States Segment

Strategic Management Analysis of Starbucks

...?Table of Contents Table of Contents INTRODUCTION 2 EXTERNAL ENVIRONMENT ANALYSIS 3 CRTIQUE 8 BARGAINING POWER OF BUYER (High) 10 BARGAINING POWER OF SUPPLIER (Low) 11 THREAT OF NEW ENTRANTS (High) 11 THREAT OF SUBSTITUTE (Moderate) 11 COMPETITION RIVALRY WITHIN INDUSTRY (HIGH) 11 COMPETITORS ANALYSIS 12 CRTICAL EVALUATION 12 STRATEGIC GROUP 13 ANALYSIS OPPORTUNITIES AND THREATS FOR STARBUCKS IN CHINA 15 CRITIQUE SUMMARY 17 CRITICAL SUCCESS FACTORS 18 STARBUCKS INTERNAL ANALYSIS 22 THRESHOLD RESOURCES AND COMPETENCIES 22 DISTINCTIVE RESOURCES AND COMPETENCIES 22 VALUE CHAIN AND VALUE NETWORK ANALYSIS 25...
12 Pages(3000 words)Essay

Strategic management analysis. Starbucks

...Factors 13 Service Critical Success Factors 13 Analysis of the Company’s Strategic Capabilities 14 Strategic fit analysis 15 The Main Factors Affecting the Starbucks Company 15 The Future and Current Impact of these Critical Factors 15 Appendix 16 Starbucks Critical Success Factors Table 16 Starbucks Strategic Fit analysis Table 17 Bibliography: 18 The Objectives and Aims of this Paper The principal objective of this paper will be to conduct an analysis of the Starbucks coffee house that will be both incisive and...
18 Pages(4500 words)Essay

Strategic management analysis of Starbucks

...to solve any kind of issues pertaining to the quality of coffee or services offered (Schultz and Gordon, 2011). This study proposes to evaluate Starbucks from a strategic viewpoint. In this context of the study, the United States segment of the company will be evaluated. It will also shed light on the coffee industry of USA. The primary rationale behind the industry analysis is to measure attractiveness of this industry. The attractiveness of the industry will be gauged by using PORTER’s five forces framework analysis. Apart from that the external business environment will be also analysed using PESTEL...
11 Pages(2750 words)Assignment

Strategic Analysis: STARBUCKS

...: Table of value exchanges – Branding function............................ Figure 3: A model of value network functions relevant for Starbucks...... Table 3: Financial analysis.............................................................................. Figure 4: Ansoff Matrix and Starbucks position........................................... Strategic Analysis: Starbucks 1. Introduction This report provides a strategic fit analysis of Starbucks, the multi-national coffee house and coffee company based in Seattle, Washington. Currently, Starbucks holds...
12 Pages(3000 words)Essay

Strategic Management Analysis - Starbucks in US

.... This research paper is intended to identify strengths and weaknesses of Starbucks and also the opportunities and threats faced by it. In the light of these identifications, strategic fit analysis would help in understanding the strategies adopted by Starbucks and helps it in exploiting these opportunities, mitigating threats and weaknesses and further enhancing its strengths. 2. Task A 2.1 PESTLE Analysis 2.1.1 Political Analysis Starbucks initiated its business from United States but has extended it exponentially into other regions as well, however the...
11 Pages(2750 words)Essay

Nike strategic fit

...Nike - Strategic Fit This paper is an effort to analyse how well Nike has been able to fit its strategies in line with its mission and the overall vision for the company. Nike is a renowned name in the sporting arena. Mission1 of the company is, "To bring inspiration and innovation to every athlete in the world." To give a wider meaning to the term athlete, the company says, "If you have a body, you are an athlete." Traditionally, maximising the profits has been considered to be the main objective of any organisation. Not any more ... This criterion has now been discarded. Now companies are supposed to have multiple objectives, monetary as well as non-monetary in order to move in the...
2 Pages(500 words)Essay

HALL v. UNITED STATES ANALYSIS

...HALL v. UNITED S ANALYSIS The case Hall v. number 10-875 was an appeal case in the court of appeal of United States on 16th day of August 2010 ( Carrizales &. Schultz 2010). The case was about bankruptcy in the 12th Chapter of the U.S.A laws. The case involved a tax claim application of $29,000 after the sale of the petitioner’s family farm. The content of the case is relevant to the scope of this course. It elaborates on chapter 12 of the U.S laws on Internal Revenue Code (IRC) and the guidelines followed upon declaration of one’s bankruptcy and forced to sell his or her property (Alison and Tom Schultz 2010). The contents of the case are of concern to the society and...
3 Pages(750 words)Case Study

Segment 1: Industry Analysis

...Segment Industry Analysis of Sporting Goods Industry in the U.S The sporting goods industry in the U.S involves trading in goods such as fitness/exercise equipment, bicycles, camping gear, footwear, and sporting apparel. Once obtained from sportswear manufacturers these goods are sold directly to the public. The stakeholders in this industry’s supply chain include wholesalers of who are the supply industries and the demand industry, which is represented by individuals, health and fitness clubs, and hotels, and ski resorts (Schmidt, 2012). The key drivers of the industry are the youth, sporting events, and citizens’ disposable income. The other vital related industries...
1 Pages(250 words)Essay

Market Segment Analysis (Individual)

..., particularly the decision makers, understand what type of sports car they would want to have. To conclude the essay, it has been observed that Porsche’s segmentation strategies are based on the psychographic attributes of the target market, which helps in offering sports cars that are trendy and satisfies the social requirements of the buyer. Reference List Hawkins, D. I., Mothersbaugh, D. L., & Mookerjee, A. (2010). Consumer Behavior. New Delhi: Tata McGraw-Hill. Huffman, J., Rayess, C., Habib, R., & Mitchell, D. (2012). www.slideshare.net. Retrieved February 10\, 2014, from Porsche: http://www.slideshare.net/derekmitchell562/porsche-strategic-marketing-analysis-17225184 Lamb, C. W....
5 Pages(1250 words)Essay

Strategic Marketing Analysis for Starbucks

... analysis. United States?: Bright star Media Inc. Doole, I., & Lowe, R. (2008). International marketing strategy: Analysis, development and implementation. London: Cengage Learning. French, R. (2011). Organizational behaviour. Hoboken, N.J: Wiley. Griffin, R. W., & Moorhead, G. (2012). Organizational behavior: Managing people and organizations. Mason, OH: South-Western/Cengage Learning. Van, V. N. M. (2006). Camping out in the coffee shop world: A sociological analysis of Starbucks and independent shops. Wahlen, J. M., Bradshaw, M., Baginski, S. P., & Stickney, C. P. (2010). Financial reporting, financial statement analysis, and valuation. Mason, Ohio: South-Western.... Strategic Marketing Analysis for...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Strategic Fit Analysis of Starbucks The United States Segment for FREE!

Contact Us