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Global Business Cultural Analysis: Greece - Research Paper Example

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 This  paper analyses an attempt to understand the local culture of Greece and evaluate the country for international business on the basis of cultural values and traditions. When conducting business, it must be kept in mind that understanding the norms, values, the local culture is vital. …
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Global Business Cultural Analysis: Greece
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Download file to see previous pages Such understandings can shape the future of the business. If the culture is misunderstood, the business will not be culturally accepted. Culture plays a vital role in life of people and it determines the success and failure of the business. By fully understanding and grasping the traditional culture and accepting change regarding the culture the organization can improve the chances of business success and strengthen the working relationship between the countries. Understanding the culture is important because sometimes businesses are not aware regarding the traditions of the country in which they are trying to conduct a business and ends up losing all their capital (Test, 2009). Apart from this the culture of Greece has been compared with the culture of United States and necessary recommendations have been provided to the US organizations who want to enter into the market of Greece. Introduction to the Country With a population of just 11 million, Greece is one of the most developed countries with a modern economy. In Greek, 98% of the people living in the country have Greek Citizenship [1]. With an average lifespan of 81 years for women and 76 years for men, Greeks have one of the highest life expectancy rates around the globe. This is proof of their healthy lifestyle coupled with an enviable climate. Greece is a country with is characterized by different cultures, distinct by its location as it connects the East and the West. The spirit when talking about their culture and country is high, as Greeks feel that their culture is a definition of what they are today. The rate of Greeks living in urban areas is 60% which shows that Greeks have evolved with the passage of time. However, their culture mostly remains unchanged and majority of the Greeks are still following the same religion as their ancestors i.e. the Orthodox Christianity. High education is the aim of Greeks and 97.5% of Greeks are educated and can read and write. The island of Greece is located at the southeast end of Europe and with unique physical features attracts millions of tourists from around the world every summer. Due to special weather and large amount of sunshine, thousands of visitors come to Greek islands in order to spend their holidays every year. The Island of Greece is located just between many modern countries. In the north, the country shares a border with Albania, Bulgaria and FYROM (Former Yugoslav Republic of Macedonia), with Turkey in the east and the great Mediterranean Sea in the south. 80% of Greece is blessed with a unique topography of mountainous and hilly areas further enhancing its charm as a tourism spot. Hardly any other country can boast about 2000 islands with a distinct culture, healthy atmosphere and modern luxuries of life. The highest point in Greece is at Mount Olympus, the residence of the Greek Gods. The climate of this modern island is primarily Mediterranean, which means that the weather remains the same the whole season and hardly changes. Major Elements and Dimensions of Culture in Greece There are more than 2000 islands showing unique variation in cultures but all the islands have the same Greek identity rooted in the history and the religion that is mostly followed is Christianity.   ...Download file to see next pages Read More
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