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A Business Plan for: High End Boutique - Term Paper Example

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Incorporated as a Canadian-based, a sole proprietorship business entity, High End Boutique, will be located at Vancouver city in particular. Its main objective will be to provide a modern, fashionable and unique gown to women…
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Download file to see previous pages rences…18 Business Plan for ‘High-End Boutique’ for Contemporary and Sophisticated Women Aged 25-40 Years, Living in Vancouver- Canada Executive Summary Business Description Incorporated as a Canadian-based, a sole proprietorship business entity, High End Boutique, will be located at Vancouver city in particular. Its main objective will be to provide a modern, fashionable and unique gown to women. The boutique’s business line will consist of selling own-designed gowns, those from select designers and Miss D. The entity’s target market will be women in the age bracket of 25-40 years, living in the greater Vancouver. Some gowns available will be displayed as samples; customers wishing to try on any will have to book a consultation. The business mission statement will be: “To provide all clients with high quality designer gowns at a fair price. To achieve this goal, I will build and maintain customer loyalty by selling quality gowns and offering efficient services”. The vision statement for High End Boutique will be: “We ensure our clients’ satisfaction through the provision of modern and contemporary gowns that suite their taste”. The values of the business will include being socially responsible, ensuring proper disposal and management of waste and adhering set laws. Product description Gowns will be supplied by selected designers, Miss D and others will also be named by a team highly trained tailors. These gowns from other designers will have different labels but will trade under High End Boutique’s trademark. On arrival to the entity’s stores, all gowns will be fitted with unique bar codes. These contain unique codes that will help a customer identify and differentiate a genuine gown from a counterfeit. On scanning a gown, this unique code should appear on the computers’ monitor and the same information displayed is tracked and stored in the sales system. The sales receipt given to the customer should also bear that code against the item’s description. The software used is user-friendly as what is mostly used is a scanning device that will recognize the code and store it in the computer system. We have filed for the patents, with the technology used forming the basis. The computer system will only store information on prices of the items, the gown’s label, and number of orders per day and printing receipts (Lester, 2007: 178). Market and competition The business’ main targets are women aged between 25 to 40 years. This is a multi-million per year market, in which the top clothing companies sell over 250 billion dollars. The cheap technology used, and growing demand for improved quality of gowns, makes the timing of products to be sold ideal. Customers will also be provided with a catalogue that shows different gown designs and their prices, hence helping them choose a gown that is suitable for them (Agard, 2007: ...Download file to see next pagesRead More
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