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Service Quality: Multidisciplinary and Multinational Perspectives - Essay Example

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Principles of Management Table of Contents Table of Contents 2 Question: 1 3 Question: 2 5 Question: 3 7 Question: 4 9 References 11 Question: 1 What did Dr. Wang mean by ‘your job as a management master’s degree student is to use theory to help to explain and even solve management problems’?…
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Service Quality: Multidisciplinary and Multinational Perspectives
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Download file to see previous pages He expected a much more mature and professional writing from Amina. Dr Wang also told Amina that her writing was very much descriptive and not even properly organized. However, Dr. Wang also depicted that the context of the research was written very much evidently and the research problem was also apparent. The research which was carried out by Amina was about the problems faced by the dealers of UK motor market. While doing the project, Amina has devoted her time to collecting the data rather than properly analyzing it, as stated by Dr. Wang. Amina has mainly focused on the retail motor markets of UK, but the actual requirement was not met in the draft version of the assignment. The actual requirement of the project was to assess how organizations develop or modify their marketing strategy in the context of unexpected competition from the new players or new product launches by the existing ones. The supervisor has also added that Amina provided too many descriptions about the retail motor market of United Kingdom, which is irrelevant to the context of the project. He expected Amina to consider, for example, marketing mix elements such as product strategy, price strategy, place strategy, promotional strategy, etc. This was certainly the original requirement of the project. She also failed to provide information regarding the literature used while carrying out the research. One of the other biggest errors which was pointed out by the supervisor in the perspective of Amina’s project was that she did not mention any alternative means of collecting data and information. Dr. Wang has expected that Amina will surely provide some necessary information about the secondary data collection, but the fact is that she has only stressed how she has interviewed the sales managers and senior sales managers of the main manufacturers who are handling the car dealers. She has mainly described the way or the procedure used in order to collect the data. After the conversation with the supervisor she thought that the Dr. Wang had been a bit unfair to her and thought that her project was not as inferior as he had. She even discussed the incident with her roommates about how she has been a victim of prejudice. But with the course of time Amina realized that it was absolutely her own fault and there is nobody else who to blame. She recalled what her tutors told about the way of carrying out a research project. Actually the tutors of the institution advised the students that they should start the writing process at an early phase so as to maintain a logical flow of the project and to be able to deliver or submit the project on the stipulated time fame. The teachers also advised to separate sections about the distinguished aspects of the project to merge them together at the end, keeping the proper logical sequence. And finally she understood what Mr. Wang meant by his words ‘your job as a management master’s degree student is to use theory to help to explain and even solve the management problems’. She understood that story telling like a business journalist is much easier task as compared to what she is currently undergoing. In other words, academic work is much more complex and painstaking task. Question: 2 How might Amina improve her findings section? The findings section of a project holds utmost importance, as this is the only section which reveals the outcomes of the projects. This section illustrates the main findings of the ...Download file to see next pagesRead More
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