Nobody downloaded yet

The Reputed Intercontinental Citibank - Assignment Example

Comments (0) Cite this document
The main purpose of this study is to analyze Citibank, the evidence of bribe or corruption, company liable, socially responsible and accountable, the role of government play in regulating the marketplace and how extent can the company improve its corporate branding for a global perspective…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
The Reputed Intercontinental Citibank
Read TextPreview

Extract of sample "The Reputed Intercontinental Citibank"

Download file to see previous pages Citibank showed a net income of US $1.6 billion in the first quarter of 2009. In due course of time, the financial condition began deteriorating due to corrupted financial dealings captivating within the banking systems of California in the year 2011. The bank was accused due to its filling of fraudulent documents related to mortgages. As a result, numerous customers of California filed varied types of allegations against Citibank which hampered its brand equity and revenue by a significant extent. Moreover, it also hindered the loyalty and dependency of its target customers resulting in the amplification of organizational risks (Bloomberg L.P, 2012). In addition, the reason for which the lenders accused Citibank was due to change of ownership of the mortgaged houses. It was mainly identified by a bankrupt homeowner of New York named Linda Tirelli in order to regain her collaterals. Besides, it was entirely denied by Citigroup so that the image of the organization can be maintained (Bloomberg L. P, 2012). Thus, it can be affirmed from the above-mentioned facts, that it was a situation of corruption, which declined its individuality from the minds of house owners in California. Question 2: Was the company liable, socially responsible and accountable? Yes, Citibank, as one of the largest players in the international banking and financial sector of the United States was accused of providing unethical services to its customers. This is because Citibank was charged due to its presentation of wrong information regarding the housing mortgages to the citizens of California. Moreover, it also passed various inaccurate facts to the housing departments of the United States as well, which resulted in the loss of huge funds provided by the government (Scribd, n.d.). The management of Citibank was entirely responsible and accountable for the protest against the violation of the rules of the Federal Housing Administration (FHA) insurance program of the United States by offering wrong information to customers. In addition, the higher officials of Citibank were also accused of lending low-interest rates in case of housing loans in order to enhance its range of customers as well as total revenue among other apparent players in the market. This resulted in lowering of trust and confidence over the mortgage schemes of FHA insurance offered by Citibank (Scribd, n.d.). Question 3: Is capitalism a just system for allocating resources? Capitalism is referred to as the philosophy of financial system that mainly favors personal ownership by an individual or an organization offering services in order to earn revenue or profits. In the capitalist economy, an individual or a corporation mainly aims to enhance his/her personal welfare as compared to publics (Scribd, n.d.). Moreover, the capitalist economy also desires to prevent his/her individual interest in the market or within the communities. In addition, according to Hofstede (n.d.), individualism is a type of cultural dimension, in which individuals are more conscious of their personal relatives and families rather than societies. The citizens of these types of economies are focused on their individual achievement and victory. In addition, self-interest rather than empathy is the prime objective of a capitalist economy (Hofstede, n.d.). Thus, the economy of the United States also shows the highest degree of individualism, which mainly concentrates on the benefits of individuals.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Citibank case study Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Citibank Case Study Essay Example | Topics and Well Written Essays - 1500 Words)
“Citibank Case Study Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Reputed Intercontinental Citibank

Implementation of Balanced Scorecard by Citibank

...? Case study: Implementation of Balanced Scorecard by Citibank Citibank’s division in California has introduced a performance scorecard to underscore the significance of a range of measures set with the objective of achieving the strategic goal of the division. This paper examines the varied theoretical lenses provided by economics, psychology and sociology that are effective in the understanding the issues I expect the bank to observe during the implementation of the balanced scorecard. Next, it examines how effective the balanced scorecard is in helping Citibank achieve its organizational culture change after which it offers some objective recommendations. It further evaluates the...
10 Pages(2500 words)Essay

The Ethics of Citibank

...? The 2007/2008 Citibank Debacle Section/# Although it is impossible to understand the 2007/2008 collapse of the stock market and housing market (and by extension the broader collapse of many of the financial markets of the economies of many of the strongest and most dynamic nations of the world) by merely examining a single financial institution, a broader examination into the ethical behavior and determinants of how other financial entities behaved would necessarily require something of a thesis length dissertation. As a function of this, this particular analysis will analyze the means by which an ethical breakdown fundamentally effected and contributed to the financial crisis within one of the United State’s most...
9 Pages(2250 words)Research Paper

Citibank,NA. Citigroup

...?Citibank, N.A. Citigroup number Citibank, N.A. Citigroup Company overview Citibank National Association (formerly known as Citibank, N.A. and also known as Citibank), is one of the largest commercial banks in the world. The bank is based in New York in the United States and operates in 44 countries in North America, Latin America, EMEA and Asia (Boone and Kurtz 54). Citibank, N.A. is a wholly-owned subsidiary of the Citigroup, Inc. The company deals in various financial activities, the most popular services offered by Citibank are investment banking, consumer finance, e-commerce, mortgage lending, cash management,...
6 Pages(1500 words)Essay

Citibank Case Analysis

...India's rapidly growing IT sector is creating more and more upper-middle-income group consumers. Thereafter Citibank can focus its attention towards Malaysia. This country is already well versed with credit cards. An international and reputed brand like Citibank will be able to invite consumers towards its card with the help of some marketing and promotional efforts. Thailand could be the next in line with its economy growing at an average of 11.6%. Indonesia has successfully overcome the slowdown in economy. Its burgeoning wealthy calls and the local Chinese business community will prove to be a good customer base for Citibank. For the time being...
5 Pages(1250 words)Essay

The Current Citibank Status

...Running Head: THE CURRENT CITIBANK STATUS AND THE ECONOMY FOR COMMERCIAL LOANS The current Citibank status and the effect on consumers and the economy for commercial mortgage and loans [Name] [University] Abstract Zero percent APR. Roll over, sleep better (referring to 401k plan). Earn more money in less time with a Citibank 12-month CD. Citi expands Homeowner Assistance Programinnovative initiative lowers mortgage payment to below-average cost of monthly rental while unemployed homeowners regain their footing. Headlines found on the Citibank main web site in the midst of a global economic crises (and with a $45 billion government bailout in its own...
6 Pages(1500 words)Essay

Internet Banking at Citibank UK take rich banks this long to do it right? Which brings us to our key question: are banks finally doing the “right” things “right”? Our experiment called for an evaluation of how basic marketing principles and the Internet were combined to produce a successful Internet Banking customer experience. Our findings will show if Citibank U.K. have done their homework, matching strategic vision with real customer needs. In the case of internet banking, this involves the attainment of near-frictionless commerce, allowing customers to connect to the bank and do business anytime and from anywhere, with speed and convenience, and hopefully with each transaction generating value for the customer and a tidy profit for the...
8 Pages(2000 words)Essay

Critical evaluation of Intercontinental hotel network

...Switch 23 Router 23 Firewall 23 Printer 24 File server 24 Print Server 24 Mail server 24 Web Server 25 Proxy server 25 Cabling 26 Operating System 27 4.6 Network Management 28 4.6.1 Disk management 28 4.6.2 Data Backup 29 4.7 System Management 29 4.7.1 Users and Groups 30 5.0 Existing system 31 6.0 The Recommended Network Design 35 6.1 Topology 38 6.2 Cabling 39 6.2.1 Ethernet 39 6.2.2 Leased Line 39 6.5 Network Protocol 39 6.6 Components 39 6.7 Computer Room 41 6.8 Back Up 41 6.9 Distribution 41 7.0 Conclusions drawn 47 7.1 Introduction 47 7.2 Summary 47 8.0 References 49 9.0 Bibliography 50 ABSTRACT The study examined the existing network infrastructure of the intercontinental hotel located in Hyde Park. It...
48 Pages(12000 words)Essay

Intercontinental Hotel Group: Investment Opportunity

...Intercontinental Hotel Group: Investment Opportunity Executive Summary The Intercontinental Hotel Group (IHG) is a reputed London based company specialising in hospitality industry. It has a portfolio of hotel properties in Europe and America which include Luxury Hotels, Business Hotels as well as Leisure Hotels and its main focus is on Business Hotels which contributes 80% of the revenue. IHG has been in business for nearly 3 decades and the management believes in steady growth and aims at 8% to 10% annual revenue growth in the long term. However, the company is now presented with a prospective opportunity to invest in a block of residential flats hence the Chairman of the Board underscores the need to invest in the project... to the...
9 Pages(2250 words)Case Study

International Business: Research of Citibank

...International Business: Research of Citibank a) Brief History Citibank is a big international business. It is owned by Citigroup, an even bigger company. Citibank started in 1812 in US and was called City Bank of New York then went through some name changes but now they have banks all over the world and offer many services like insurance and investment. In the 2008-2009 financial crisis they lost billions of dollars and had to be rescued by the US government with the bailouts but paid it back a year or two later. Citibank still is one of the biggest banks in the world. b) Role in Financial Crisis The bank had a role in the financial crisis because it had a lot of bad...
3 Pages(750 words)Research Paper

Intercontinental Hotels Group plc Finance report

...Financial Analysis Comparison of latest year results with previous year results: The sales of Intercontinental Hotels Group (IHG) PLC have increased from $1768 million to $1835 million. This indicates that the company has successfully increased its revenue by $67 million compared to previous year’s sales. This may be due to effective advertisement or increased investment in noncurrent assets. However, the company’s cost of sales in the current year has increased with the increase in turnover. Although, the increase in cost of sales is $1 million, this may be due to several reasons, including increased raw material prices and decreased discounts received compared to the previous year. Increase in cost of sales has made...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Reputed Intercontinental Citibank for FREE!

Contact Us