Customer and Social Well Being as the Main Objective of Nissan - Case Study Example

Comments (1) Cite this document
Summary
The study "Customers and social well being as the main objective of Nissan" is dedicated to the new promotion strategy of the world famous brand, focused primarily on the convenience of customers and the environmental safety of production and operation of vehicles and not on profit maximization…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Customer and Social Well Being as the Main Objective of Nissan
Read TextPreview

Extract of sample "Customer and Social Well Being as the Main Objective of Nissan"

Download file to see previous pages The report tries to establish and compare the concepts of Nissan’s market orientation, production orientation and sales orientation and clarifies which one of these philosophies are used by Nissan.
Nissan is established in 1933 with the name of Nissan Motor Co Ltd. Nissan is a pioneer in the manufacturing of automobiles industry. Nearly 70 years later, Nissan is known to be the world’s leading automakers in auto industry. Nissan has annual production of 2.4 million units. Nissan is covering 4.9 percent of the total global auto market. At domestic market Nissan sells around 774,000 vehicles on an annual basis and getting top position placing Toyota Motor Corporation at second rank. About 35 percent of Nissan's vehicles purchaser is Japan, 25 percent sold to United States and 20 percent covered by Europe.
“Nissan” is mainly concerned with efficiency to seek the best performance among other auto selling companies and to maintain its long term position. As far as quality is concerned products are provided in accordance with customer’s needs (Holm, 2006).  Company object is to provide environmentally friendly products. That’s why the company believes their cars are not only good for the public but for the planet as well. Ultimately it results in good profitable business. Another objective is to provide customers with maximum places to buy the products. That’s why the company planned to provide a dealership network of 1,500 outlets to 7,500 points of sale globally which will be achieved by the end of the plan. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fundamentals of Marketing: Case Study Assignment - NISSAN”, n.d.)
Retrieved from https://studentshare.org/business/1397841-fundamentals-of-marketing-case-study-assignment
(Fundamentals of Marketing: Case Study Assignment - NISSAN)
https://studentshare.org/business/1397841-fundamentals-of-marketing-case-study-assignment.
“Fundamentals of Marketing: Case Study Assignment - NISSAN”, n.d. https://studentshare.org/business/1397841-fundamentals-of-marketing-case-study-assignment.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
si
simonisgarret added comment 3 months ago
Student rated this paper as
This case study was always my weak point. I could never finish it successfully. Still, after I found this precise essay, I understood how it should be completed. So, I performed my research afterward and completed the case study in several hours, instead of days as it was previously.

CHECK THESE SAMPLES OF Customer and Social Well Being as the Main Objective of Nissan

Health and Well-being (social welfare student)

...influenced by social factors of well-being. And this is where, one begins to see chinks in model’s armour. A classic case in point is the spread of tuberculosis. As statistics on this feared epidemic shows, “the biomedical knowledge of this disease and of its cure, the penicillin vaccine, is a crucial but in itself insufficient factor to successfully fight the epidemic: more important have been and continue to be the battle against social inequalities and the improvement in living conditions and educational levels of the poorest sections of the population. Above all, public health, and society's commitment to a TB-free environment as a 'public good', more than biomedical...
10 Pages(2500 words)Essay

Subjective well-being

...? ive Well-being ive Well-being “Wellbeing: ‘living and faring well’, ‘flourishing’, ‘bound up with ideas about what constitutes human happiness and the sort of life it is good to lead” (Gough, 2005, p.1).Well-being cannot be defined accurately because of the various parameters associated with it. Money, health, social status, physical properties etc are often perceived as the symbols of well-being. Even though well-being and happiness are interrelated, both are entirely different concepts. “Wellbeing is a notion that people and...
8 Pages(2000 words)Essay

Subjective well being

...could be used shed light on the wellbeing of such individuals and their emotional states. The kind of well being that would be measured in this case is referred to as subjective wellbeing. The subjective well-being is far much broader than mere happiness. It is not only characterized by lack of negative affect (emotions) but is also characterized by the presence of positive affects. It provides an individual’s evaluation of his or her life in general, and not at a particular stage in life. It refers to considering life satisfaction in a broader perspective. This type of well being defines the individuals’ achievement of their goals and...
8 Pages(2000 words)Essay

Materialism and Social Well-Being

...in which the main argument covered is whether or not materialism or what would in other terms be considered as income inequality in a country would or wouldn’t bring down and deteriorate the social well-being level of persons in the same country. It’s a common scenario to see a variation in individual’s lifestyles throughout the society. This are usually as a result of various factors that vary from individuals tastes, their general preferences in life, individuals ego and pride, and above all, the individuals own opinion on how he or she views society, and that generally affects social well-being. During this research,...
5 Pages(1250 words)Essay

Well-Being And Education

...with efficiency may be the greatest danger to the society (Boniwell & Ryan, 2012 66). Education gives hope of well being to a learner. This is done through its goal of character and intelligence. Complete education does not only give a person the power to concentrate, but also the worthy objectives on which he can achieve concentration. Wider education will thus transmit to a learner not only the accrued knowledge of the race but the accrued experience of social living as well. In this sense therefore, education aims at enabling a man to become better organized to attain with increasing facility the legal goals of life (Winters, 2007 96). In sum, the...
4 Pages(1000 words)Essay

Community Well-being

...? Community Well-being The aspect of community wellbeing is considered to be a growing in every nation. Every individual who belongsto a particular community strives hard to contribute in some way or the other to their community. With this consideration, the main objective of this paper is not only to comprehend the importance of community wellbeing but also to derive a clear picture of the Chinese community in America. With reference to the discussion made, it can be viewed that the contribution and existence of Chinese for the US is noteworthy. Although the people who belong to the Chinese community were not treated well decades ago however today they...
8 Pages(2000 words)Essay

Social Determinants of Health and Well-being

...Social determinants of health and well-being June 27 2009 Social Determinants of health and well-beingSocial determinants of health are said to be the social and economic conditions which are prevailing in a certain region, helping to determine and result in the type of health that affects the individuals of this area. These determinants are of vital importance because research has proven that all major diseases existing in the world today are a direct consequence of a series of interacting exposures that can result in the increase or decrease of health risks. The World Health Organization claims...
7 Pages(1750 words)Essay

Subjective Well-Being

..., and weighing the substance of their lives” (Keyes). An objective evaluation is not enough, and a subjective measure is necessary to provide people with an external assessment of their lives. The research on subjective well-being continues and spreads to other aspects of life that take into consideration the general well-being of human beings. The following statement indicates: “In the 1980’s, three seminal journal articles brought the study of subjective well-being and its two traditions into the mainstream of social psychological inquiry” (Keyes). A psychological evaluation of subjective well-being is very important and provides a deeper analysis of the concept that leads to a better understanding of all elements involved... Resource:...
20 Pages(5000 words)Research Paper

Well being and education

.... For the well-being of an individual, education gives him the skills to think critically and intensively before making a decision. However, the kind of education that stops with efficiency may be the greatest danger to the society (Boniwell & Ryan, 2012 66). Education gives hope of well being to a learner. This is done through its goal of character and intelligence. Complete education does not only give a person the power to concentrate, but also the worthy objectives on which he can achieve concentration. Wider education will thus transmit to a learner not only the accrued knowledge of the race but the accrued experience of social...
4 Pages(1000 words)Essay

The main objective of organisation

...The Main Objective of Organization Organisation is the process of grouping of people with a specific goal or purpose into a well defined structure. The main objective of organisation for most establishments is to facilitate effective and efficient administration. Organisation involves the process of departmentation, decentralisation and delegation. These processes ensure that resources like time, cost and effort are well used to increase output and achieve the set goals (Hauswirth 62). Organisation stratifies the establishment into units that perform specific duties or roles. These organisational units are easy to monitor and manage....
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Customer and Social Well Being as the Main Objective of Nissan for FREE!

Contact Us