Cathay Pacific Airways is a one of the Hong-Kong based airline industry that has a wide-ranging system of flights to more than 90 destinations all around the earth. It is also consider d as one of the highest and most regarded Airline industry in the Asia. …
Download file to see previous pages...
The business was established in Hong Kong in 1946. The business since then has carried on building up Hong Kong’s airline business and supported the position of the Hong Kong as a main transportation service centre in the area. “Through its subsidiaries the Company is also engaged in other related areas, including airline catering, aircraft handling and aircraft engineering. The airline operations are principally to and from Hong Kong. The Company operates in two business segments: the airline business segment and the non-airline business segment” (Cathay Pacific Airways Ltd (0293.HK) n.d.).
Cathay pacific is one of the most recognized airline corporations in the world. It fights with various airline business establishments for notoriety and status in the airline industry. In recent times the company undergo an alteration in picture and strategies to contradict the issues its industry has. It moved the focus of its policy into making confident that there will be a raise of customers who demanded their services, it also made sure that the various types of services and techniques they use can be competitive to various other airlines business. “More than sixty international airlines and more than a dozen additional all-cargo carriers serve Hong Kong, a major international and regional aviation hub. In 2000, over 4,100 flights per week providing serviced some 140 destinations worldwide. Hong Kong is the gateway Mainland China” (Malkani et al. 2005).
“Cathay Pacific’s goal is to deliver superior service and value to its customers and to become the world’s most admired airline. The organization recognizes that the quality of service sets it apart from its competitors. The organization is committed to meeting on-time performance goals, maintaining and growing international route network, and increasing flight frequencies to meet market demand” (Value Chain Analysis Cathay Airline — Document Transcript 2012). Cathay Pacific struggles to distribute Service directly from the Heart and receives pride in creating its consumers feel secure, welcome, and comfy and above all, relieved. Cathay Pacific foresees the customers’ requirements and aims not just to convene, but exceed their expectations. “Day by day airline industry is growing with a very fast pace. Lots of developments have taken place over the years in commercial air transport industry. Nowadays we can see lots of airlines are operating throughout the world carrying passengers and cargo” (Strategy Applicable to Any Airline 2003). Because of the new contestants in the industry and significance achieved by aviation field the competition between every the airlines is on rise. So to hat competitive advantage of the company must be necessary to develop the overall benefit of the company. Here the proposal includes literature review, research methodology, discussion and conclusion regarding the various way in which the Cathay Pacific Airways survive in the competitive global market. My Research Question: How does Cathay Pacific Airways survive in the competitive global market? The Research Objectives: In order to accomplish the objectives more productively, it is important to find different types of consistent information
...Download file to see next pagesRead More
Cite this document
(“Research Proposal: How does Cathay Pacific Airways survive in the Essay”, n.d.)
Retrieved from https://studentshare.org/business/1397266-final-year-research-proposal-how-does-cathay
(Research Proposal: How Does Cathay Pacific Airways Survive in the Essay)
“Research Proposal: How Does Cathay Pacific Airways Survive in the Essay”, n.d. https://studentshare.org/business/1397266-final-year-research-proposal-how-does-cathay.
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
ned with the evaluation of the profit-oriented market related to any particular type of business. It mainly deals with managing and performing different operational functions effectively. The prime intention of business management has been viewed to be profit maximisation (Badenhorst-Weiss & et.
The problems of Northern Rock persisted despite the injection of liquidity by the government. Eventually, the government announced plans to nationalize the bank as a measure of last resort. The financial turmoil in the financial sector escalated further in 2008 forcing the government to unveil over thirty seven billion bailout plan for the banking sector (Bennet and Kotasz 2012).
It is an emblem low-loader of Hong Kong with its main base at Hong Kong global airfield. Cathay pacific airways have experienced various transformations and modifications for the past few years in order to strive with other (Carol 2009, p.90). The main aim of Cathay Pacific is to grow into the world`s most respected airline through its higher distribution of service and client standards.
It is perceived to be the leading airline because of how its staffs are committed to provide high quality services, its standardized fleets and product enhancement. Lately, the airline was known to operate with 80 wide body aircrafts for the past seven years.
Airlines Company differs in terms of capacity, some are smaller with one or two airplanes to transport mail and cargo, while other are big multinational companies with hundreds of aircrafts. However, organization operations of the airlines differ and impact highly in the success of this companies.
The information gathered when carrying out this exercise will not only benefit a business, but it will also ensure that consumers' needs are met. (Cannon, 1986)
The airline industry has not been fully exploited by business people. There is still a gap in the industry that has not been utilized well.
(Cathay Pacific Airways Limited. 2008).
It is believed in airline industry circles that performance of airlines, in many ways. is a microcosm of the economic situation of the nation. When economies are booming and buoyant, there is hectic activity in