Nobody downloaded yet

Strategic Alliance: McDonalds and Environment Defense Fund US - Research Paper Example

Comments (0) Cite this document
Summary
This paper will explore the green alliance between McDonald’s USA and Environmental Defense Fund (EDF). The reason for selecting this particular partnership is that strategic alliances have become one of the most popular forms of collaboration for businesses today. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Strategic Alliance: McDonalds and Environment Defense Fund US
Read TextPreview

Extract of sample "Strategic Alliance: McDonalds and Environment Defense Fund US"

Download file to see previous pages The main purpose of the research is to present that corporate collaborations can be defined from different aspects but each definition has certain features in common. One of the salient features of such collaborations is that partners voluntarily decide to collaborate with each other for future common or synergistic business motive. During the process, the partners involved coordinate with each other, share and transfer resources amongst themselves. Independent partners agree to collaborate with other companies to accomplish a goal which they cannot do with their own resources. The resources pooled in by each of the collaborators promote the business goals of other partners; thereby, partners work together and share complementary resources to strengthen their objectives. There are different types of collaboration and they can be classified into four main groups: strategic collaborations, equity alliances, product and product collaborations, marketing collaborations, supply partnerships and other partnerships. Strategic collaborations include alliances, informal and gentlemen’s agreement and strategic alliances. Strategic alliances can be defined as the mutual agreement between two or more partners, without ownership of each other, to achieve common goals. It includes merging together two value chains of a minimum of two companies. However there is no limit to the number of organizations that can be part of the alliance. The importance of strategic alliances has increased significantly over the period of time. Not only small businesses but also larger businesses are making alliances either with large corporations or smaller businesses to sustain or gain complementary aims and objectives. Over the time, the trend towards environmentalism has become popular amongst corporate businesses. Previously, environmental watchdogs used to follow a solitary, opposing approach to promote corporate social responsibility and to make production, manufacturing and distribution environment-friendly. For organizations, these groups were vital to the functioning of the organization since they often had shares in the ownership of the company. Nevertheless, companies started to realize the need to move from a defensive position to a conciliatory approach towards environmentalists. Instead of regarding environment watchdogs as the main strategic danger to the organization, they embraced the notion of market-based environmentalism (1998). The purpose of such a relationship is embedded in the advocacy and publicity of corporate environmentalism. In fact, according to Milne, Iyer, and Gooding-Williams (1996), the vanguard of corporate environmentalism has become the alliances between environmentalists and corporations. There are a number of examples of such green alliances. One such example is the alliance between McDonald’s and Environmental Defense Fund (EDF). The alliance between McDonald’s USA and EDF began in 1989. With this partnership, McDonald’s has been able to make its production processes greener and make packaging more environment-friendly. The alliance has several benefits to both the partners. Environmentalists have for long been concerned about the impact of business activities on the environment. In a political environment that is largely confrontational, partnering with organizations is a new approach to bolster a healthy attitude towards the environment from a business point of view. This paper will explore the green alliance between McDonald’s USA and EDF. The reason for selecting this particular partnership is that strategic alliances have become one of the most popular forms of collaboration for businesses today. Moreover, the corporate-environmentalist relationship is becoming the mainstay of socially-active business partnerships after increasing pressures from marketing, political and global forces. According to the World Trade Organization, the advent of globalization, influx of technology into ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Alliance: McDonalds and Environment Defense Fund US Research Paper”, n.d.)
Retrieved from https://studentshare.org/business/1396716-international-joint-ventures
(Strategic Alliance: McDonalds and Environment Defense Fund US Research Paper)
https://studentshare.org/business/1396716-international-joint-ventures.
“Strategic Alliance: McDonalds and Environment Defense Fund US Research Paper”, n.d. https://studentshare.org/business/1396716-international-joint-ventures.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Alliance: McDonalds and Environment Defense Fund US

Strategic Alliance

...the market. For example, a strategic alliance of six companies was formed to develop General Magic Corporation for developing the communication software called Typescript. The companies involved in the strategic alliance are Apple, Motorola, Sony, AT&T, Philips and Matsushita (Longenecker, & TenaLoeza, 2010, p. 224). The large organizations not only form strategic alliance with big organizations but also with the small companies too. The alliances are formed in order to form joint ventures for using their skills and expertise to promote their competitive advantage. It links two business entities, without...
12 Pages(3000 words)Essay

Strategic Alliance

.... In the following paper, the main focus has been on explaining the major problems that are encountered by the companies at time off their alliance. Along with this, it will also highlight the importance of selecting effective partner in alliance. The paper will give in-depth information about the problems of alliances with the aid of examples. Reasons for Alliance The major reason, for which the companies sought to enter strategic alliance is for enhancing their organisational capabilities and gain a competitively advantageous position in the market. For this purpose, the companies are continuously undertaking actions for gaining access...
15 Pages(3750 words)Assignment

Children's Defense Fund Cradle to Prison

...about the Pipeline, among others” (CDF: Take Action, 2011, par. 4). As a member of a family, one could spend quality time with siblings; attend school activities; and ensure a conducive home learning environment, as some examples of taking action. Other measures for community members, organizations, and government agencies are explicitly recommended under the CDF website (Children's Defense Fund, 2011). The important thing is to put into practice what one has learned. Bibliography Children's Defense Fund. (2011). About Us: Our History. Retrieved July 23, 2011, from http://www.childrensdefense.org/about-us/our-history/...
1 Pages(250 words)Essay

Children Defense Fund & Sojourners on Social Justice

...? Children Defense Fund and Sojourners on Social Justice Children Defense Fund and Sojourners on Social Justice The Children DefenseFund (CDF) deals with the welfare of children. The mission of the organization is `Leave No Child Behind’. This mission governs the activities of the organization and guides all its endeavors. The organization does everything in its ability to ensure safety of the child in all aspects. It also ensures that all children have a good start in life, good and quality education. Other programs ensure that all children have access to quality health care and the right attitude towards different aspects of life. The poor children and those from...
5 Pages(1250 words)Research Paper

Strategic Evaluation of McDonalds

...of international presence in about 119 countries and in effect estimated to be serving over 40 million clients daily around the globe. The paper evaluates both the inner and peripheral environments in where the company functions through the use of various evaluation and analysis tools like: PESTEL, SWOT and Porter’s generic forces among others. All these sum up the company’s overall strategic position and what needs to be done to be able to counter the various challenges that it might face in the process of implementing strategy. Strategic Evaluation of McDonalds Introduction Strategy is an essential component of any organization that operates in a...
10 Pages(2500 words)Essay

Fuji Xerox Strategic Alliance

...'. This kind of relationship can be developed through a working process that involves elements such as learning and creating environment and by having a systematic perspective. Learning and creating environment will enable the alliance partners to build a mutual relationship that will enhance the strategic fit between the organizations for a long term. In fact, the future success of a strategic alliance is held within the spheres of co-operative learning and creating between the allies (Morrison M. and Mezentseff L., 1997). Fuji Xerox Co. Ltd Fuji Xerox Co. Ltd established in 1962 is the alliance between...
8 Pages(2000 words)Essay

Mergers, acquisitions and strategic alliance

...govern the reason and the purpose of the mergers and acquisitions and alliances taking place in the global market place. While much has been studied on the reasons of success and failures of M&A, the strategic reasons behind the mergers, acquisitions and alliances are being looked at in this paper. This paper will not focus on the post-merger success or failure but concentrate on the strategic reasons that prompt firms to enter into M&A and alliances. Mergers and acquisitions (M&A) has been described as ‘among the most important strategic decisions companies ever make’ (cited by Duncan & Mtar, 2006). Acquisitions can be based on...
23 Pages(5750 words)Essay

Strategic Position of McDonalds

...share growth. While analysing McDonald’s recruitment and selection policy with reference to related practices such as training and development, staff turnover, and rewards and benefits, the policy seems strategic. To illustrate, the organisation uses effective and extensive recruitment and training approaches to attract, identify, develop, and retain potential staff that would best suit McDonald’s long term business interests (McDonald’s Corporation 2009). McDonalds opened its first restaurant in UK in 1974 and there were 1330 McDonald’s restaurants in the country by 2004. Like corporate giants like Walmart and Coca...
5 Pages(1250 words)Assignment

Strategic alliance

...that if managers fail to accurately assess risk, they can lose a big opportunity which could have been exploited for greater gains. In the current environment of highly competitive business and escalating cost of healthcare, strategic alliances can provide the firms with competitive advantage and significantly promote business interests at lower cost. Though, failure rate of alliances is relatively high, but correct risk analysis and comprehensive study of pros and con of the strategic alliance can hugely benefit organizations to expand and compete against their rivals. Richardson (2011) says that strategic...
1 Pages(250 words)Essay

Strategic Alliance between two companies

...of a developing country so as to take advantage of the resources available in the host country or to set up a manufacturing unit by using the labour force therein. This is often the case when Multinational Corporations (MNCs) build their production facilities at offshore locations as the labour wage in developed countries is higher than that of the developing countries. The host governments also in some cases offer considerable support to the foreign company in setting up business as these are considered conduits of foreign direct investments (FDIs). Unlike strategic alliances that play a significant role in the core functioning of MNCs, the role of joint ventures is not very central to...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Strategic Alliance: McDonalds and Environment Defense Fund US for FREE!

Contact Us