Literature Review on Why Companies Go Global: Globalization has affected almost every industry and also individuals in some way or the other throughout the world. Marketers who take the firm international do so because they already have a strong and reliable domestic market share.
Download file to see previous pages...
An Analysis of a Successful Fast Food Restaurants Business Strategy: "Al Baik"
The other reason might be that the target market has become saturated to offer any kind of substantial growth. Sometimes by way of evaluating the key indicators of the marketing environment, the marketers have the chance to move towards globalization at an appropriate time. For example the German footwear Adidas had jumped into the global market after a successful promotional ad campaign which says “Impossible is Nothing”. The company believe that the timing were appropriate for them to enter the global market and also win the global game. Most of the large caps and mid caps firms have already participated in the global commerce and most of the domestic marketer whether large or small have recognised the need to investigate the need whether to market the product of the company overseas. Thus to go global is not an easy step, careful evaluation and implementation of strategy is required. Some of the most common reasons that the marketers cite before going global is globalization of the potential customers, emerging of new customers in the global environment, competitor’s globalization with reduced trade barriers, technological development and enhanced response from the customers (Boone & Kurtz, 2011, p.219).
Why Companies Go Global
Going global, over the period has become an important way of conducting business for most of the firms while the rest of the firms have been operating in the domestic market. ...
As more companies are going global, there has been a gradual change in the dynamics of business environment. Thus going global is similar to a new adventure which involves a strong and bold mission (Pearl, 2011). But it is not yet clear whether globalization has been regarded as an external issue for the business environment which generally causes organisation to react also a strategic issue which motivates the organisation to initiate respective actions. Most of the times it is the combination of reactive and proactive approach which forces companies to go global and the remaining firms does so because of the pressure which is brought in by the companies which have already gone global. To a very large extent, it depends on the understanding of individual firm and the capabilities in which globalization is expected or assumed and influence the competitive position of the firm (Ungson & Wong, 2008, p.28). Firms competing in the overseas market provide ample opportunities for companies in earning returns in a way that would exploit the core competencies and at the same time allowing growth opportunity for the firm in the future with the help of local learning. For a majority of the firm, going international becomes critical with respect to long term success. Some of the firms believe that going global is inevitable only if the firm is able to compete against the domestic rivals but with global mind set and international experience companies are going global. Most of the big brands such as FedEx, Wal-Mart, Nike and Starbucks have realised that the greatest potential for growth lies in the overseas market. Even for online companies, going global is essential for growth. The environment has become very complex for
...Download file to see next pagesRead More
Cite this document
(“An Analysis of a Successful Fast Food Restaurants Business Strategy: Literature review - 1”, n.d.)
Retrieved from https://studentshare.org/business/1396123-an-analysis-of-a-successful-fast-food-restaurants
(An Analysis of a Successful Fast Food Restaurants Business Strategy: Literature Review - 1)
“An Analysis of a Successful Fast Food Restaurants Business Strategy: Literature Review - 1”, n.d. https://studentshare.org/business/1396123-an-analysis-of-a-successful-fast-food-restaurants.
The report would talk about the strategies adopted by AlBaik and a literature review on the chain of restaurants. The report aims to find out the reason for not going global despite of the huge success in Saudi Arabia and in some cities of Saudi Arabia. Thus the aim of the research is to focus on analysing their business strategy and researching the reasons as to why they are not international.
The project talks about the idea of going international or to remain in the home ground and act globally. The project talks about fast food chain of restaurant, Al Baik which is situated in Saudi Arabia. It has been one of the most popular fast food centers serving the localities as well as the people visiting the city.
Consumers have different perceptions towards food safety. Consumers’ perceptions of food safety have been changing over the years. This change is attributed to many factors including information, changes in income, demographic changes, and food safety policies among others.
In order to be successful in their business, localization strategies therefore need to encourage indigenization, reduce import content in the products and increase employment in the society benefiting commercial and economic developments of the respective countries.
In this regard, diet has been enjoying significance, and this literature review is an attempt in the similar aspect that will include efforts of the researcher to identify different resources and studies that revolve around different aspects of dietary habits, healthy diet, and their impact on different facets of human life.
The authors of this book largely dwell on capitalism in the society and this makes the theme of the book. They use different scenarios to prove the existence of capitalism in the past years, and show how capitalism today manifests itself in a different face, which seems friendlier, but is even more deadly than before.
The paper focused on the increasing pace of exploiting different marketing strategies of the global fast-food retailers, the discussion henceforth intends to compare the leading franchises such as Subway, Burger King and Chicken Cottage with struggling fast-food franchises such as Wimpy conducting a literature review.
t include reviewing of the past systems and proposal of new ERP systems that meet the changing needs of different companies (Themistocleous, Irani & O’Keefe, 2001). This is because; implementation of different ERP systems depends on the stipulated model of implementation
One of the theories that companies use is the game theory (Lindstadt, 2010).
From the reading, it is evident, that the game theory is an influential tool for companies to use in times of uncertainty. This theory offers
1 Pages(250 words)Literature review
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Literature review on topic An Analysis of a Successful Fast Food Restaurants Business Strategy: Al Baik for FREE!