This write up is an analytical paper focusing on the Rectorseal Company that is considering spreading its operations beyond the American market. In this endeavor, the company needs to analyze the effectiveness of its products in the foreign market. …
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The paper tells that companies venture into the international market with various aims and objectives. Expanding the market for the company’s products and gaining international recognition are obvious reasons why businesses engage in international businesses. Businesses however venture into the international market with specific objectives and intention. From this relation Rectorseal has its specific motives of venturing into the international market. Firstly, Rectorseal has succeeded in the marketing of competent products in the US market. This implies that the company looked forward towards a success in the international market. Anticipation of success and increased revenue for the international market was the first reason that led Rectorseal to venture into the international market. Rectorseal Company produces a variety of chemical products such as sealants and adhesives. The company is also involved in the production of variety of equipments for domestic and industrial usage. This implies that the company requires a wider variety of raw materials and expertise. The step towards international market is a positive step for the company since it will enable the company to establish additional suppliers. This will ensure that the company does not suffer from the high power of suppliers that currently characterize the industry. Rectoseal Company has been existence for the last 75 years. The company has achieved a lot of success in the production and marketing of its high quality products. The company produces a wide range of products for both industrial and domestic uses. The company has also enjoyed a lot of support from local trade’s men who form a greater percentage of its consumers. The company deals with the production of firefighting equipment and chemicals, air conditioning and refrigeration equipment, cleaning agents, plumbing products, soldering products and sealants (Bloomberg web). The company considers sealants as its main product and throughout the 75 year of operation, the company has produced the product successfully. This does not imply that the company has not achieved success in the production and marketing of the other stated products. The success of the company can be attributed to its dedicated and skilled team of employees. Throughout the 75 years of operation, Rectorseal has attracted and retained high caliber employees from all field and professionals. This can be attributed to a good working environment in the company and an attractive payment package for the staff. The company has maintained between 100 and 249 employees who have helped the company to reach its current position (Bloomberg web). Due to its expansion needs, the company considers hiring its staff from a varied background. Since its formation, the company has always given equal employment opportunity to all people regardless of their nationality or race. Existence of highly dedicated team of employees and quality products has enabled the company to have a high degree of control on both the domestic and international market. Currently the company’s annual revenue stands at 50 million US dollars (Bloomberg web). This is high a revenue compared to the duration that the company has been in operation and diversification of its products. This high revenue can be attributed to high sale that the company expects in every financial year. Although the company has always tried to maintain a balanced sale from all its products, Sealant products have proved to have a good sale for the company. Sealant products account for nearly 50% of the company’s annual sale (Bloomberg web). This sale pattern is reflected in both international and domestic market where the company markets its products. Due to its success in the regional and domestic Rectorseal Company hopes to achieve similar success in the international market. The three strategies are the most appropriate for Rectorseal Company in its international expansion. This does not nullify the existence of other useful strategies that the company can
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“Rectorseal in India Research Paper Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.org/business/1395348-rectorseal-in-india.
Expansion can be done in a number of ways like foreign direct investments, franchising, licensing etc. Whatever be the expansion strategy every company has to undertake a feasibility study before making any strategic decision.
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ally, but as the political scene changed in the subcontinent, they were forced to adopt other professions, in which they excelled very well, especially in the field of healthcare and now a days, they are globally acknowledged for their excellence in this field. The second and