The present study would focus upon the international expansion strategy of Rectorseal in the Indian markets. The choice of Indian market assumes significance considering the fact that it is one of the fastest growing economies that offers a huge pool of talented labor force at cheap rates…
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Rectorseal is a Houston USA based corporation established in the year 1937 and deals with the manufacture of chemical based products that are intended for use to various trading companies like automobiles and other manufacturing industry segments. The company operates in multiple global markets including USA, Brazil, China, France, and Germany. The company sells its products through a network of wholesalers based across these international markets to serve a wide and diversified target market audience. The company has a diversified product portfolio with the primary products being chemical sealants plastic based pipe cement, thread based sealants, other forms of sealants. Other products also include chemicals that are used in cleaners apart from a host of customized specialty products that are manufactured through a blend of innovation and technology as well as customer demands that are manufactured with high level of expertise and quality to meet the full satisfaction from the clients.Financially the company is quite sound with the company earning about 9571 thousand US dollars and generating a total business revenue of around 10207500 US dollars in the year ended 31st March 2010 showing a significant increase over its value from the previous years. The following sections would try to analyze the aspect and the possible reason for investing capital to enter the Indian market. The choice of market assumes significance for Rectorseal considering the growing influence and high growth rate of manufacturing activities.
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(Rectorseal in India Research Paper Example | Topics and Well Written Essays - 2750 Words)
“Rectorseal in India Research Paper Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/business/1395093-rectorseal-in-india.
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