We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Consumer Attitudes and Behaviour - Essay Example

Comments (0) Cite this document
Summary
The researcher of the present study would focus on consumer behavior as the decision-making procedure as well as the physical undertakings concerned with the acquisition, assessment, utilization and disposition of merchandise including services. …
Download full paper
GRAB THE BEST PAPER
Consumer Attitudes and Behaviour
Read TextPreview

Extract of sample
Consumer Attitudes and Behaviour

Download file to see previous pages... This essay analyzes the attitudes and behavior of consumers that are better explained through the evaluation of certain theories and concepts that bear relations. The supposition takes into deliberation behavior as the fundamental determinant concerning the personal intention to carry out presented behavior. In the formulation of personal behaviors, certain personality assumptions are taken into thought. The three independent concepts that individual consider in formulating their behaviors include; the promptly reachable or salient beliefs regarding the perceived upshots of reflected guiding principles and beliefs that lead to the positive or negative attitude towards behavior. The second consideration is the apparent normative prospects in relation to pertinent referent individuals. Outstanding normative beliefs, direct to the development of a subjective model that bears orientation on the expected societal pressure, on whether to perform or not carry out certain behaviors. In the end, individuals are implicit to take into thought certain factors that may either promote or encumber their capacity to carry out certain behaviors. The factors that may bring promotion or hindrances to performance of behavior or rather the standard societal beliefs, direct to the development of expected behavioral standards. The perceived behavioral standards or limitations can also be regarded as the apparent capability to execute the behavior. In general terms, the favorable the mind-set and subjective standard in relation to behavior, and the superior professed behavioral control. This means that an individual’s intention gets stronger in the conduction of behavior (Fishbein, Ajzen, & Robert 2007, 5). The conjecture of reasoned action bears central application in marketing. The theory conceptualizes the practical functions concerning the attitudinal and normative factors. The attitudinal and normative factors are imperative components in the formation of intentions and get considered as separate but dependent they are also considered inseparable. The supposition in itself gyrates around the attitudinal and normative thinking, objectives as well as behaviors. The conjecture of planned behavior, which gets considered, as an extension of the conjecture of reasoned action, brings about the concepts or ideas of self worth or efficacy (Lefebvre 2000, 5). This connotes that it has an edge over the performance of behavior. In reference to the conjecture of reasoned action, the imperative predictor, the consequent behavior becomes an individual’s objective to take action. According to the conjecture, the behavioral intention obtains influence through an individual’s mind-set engaging in a certain conduct, as well as, the subjective model that the individual holds concerning behavior. With ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Attitudes and Behaviour Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/business/1394506-consumer-attitudes-and-behaviour
(Consumer Attitudes and Behaviour Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/business/1394506-consumer-attitudes-and-behaviour.
“Consumer Attitudes and Behaviour Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1394506-consumer-attitudes-and-behaviour.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer behaviour
The attitude of consumers towards a product or brand plays a key role in influencing the success or failure of the company's marketing strategy. The type of attitude i.e. positive or negative towards a brand, may lead the consumers to either completely abandon the product or increase brand loyalty, depending on the consumer's experience regarding the product, which in turn is created by the marketers through a series of marketing tactics including advertisements.
12 Pages(3000 words)Essay
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 Pages(3000 words)Essay
Consumer behaviour
Consumers are readily motivated to purchase products that are extensively advertised. The impact of persuasion is dependent on the way in which marketers deliver information concerning the quality of products. The main impact of marketing towards consumers is motivation.
12 Pages(3000 words)Essay
Consumer Behaviour
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
7 Pages(1750 words)Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 Pages(3000 words)Essay
Consumer Behaviour
ore is the internal process which provides knowledge and information to consumers to influence their decisions whereas the consumers’ culture is the external process (Abramovich). In this report, the consumer decision making process of Red Bull has been discussed. The scope of
12 Pages(3000 words)Essay
Consumer Behaviour
There are different consumer behaviour models and theories which attempts to explain and elaborate various elements of the consumer behaviour (Wells, Ponting, &
11 Pages(2750 words)Essay
Consumer Behaviour
This study helps organizations and marketing outlets in the formulation of their marketing strategies. The study enables them to understand some of the consumer aspects such as the psychology of how they think,
3 Pages(750 words)Essay
Consumer behaviour
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities. This report
20 Pages(5000 words)Essay
Consumer Behaviour
It is facilitated by the ethical behaviors of the consumers who ensure that they pay fair prices for the commodities they purchase from the producers. Fair trade is considered as the best alternative approach to trading
8 Pages(2000 words)Essay
Let us find you another Essay on topic Consumer Attitudes and Behaviour for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us