SWOT analysis for Dixons Retail PLC - Essay Example

Comments (1) Cite this document
Table of Contents
Introduction 2
Methodology 3
Findings & Analysis 4
SWOT Analysis 4
Strengths 4
Weakness 6
Opportunities 7
Threats 8
Conclusion 8
Recommendation 9
References 11
Appendix 13
Annexure 1: Questionnaire 13
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
SWOT analysis for Dixons Retail PLC
Read TextPreview

Extract of sample "SWOT analysis for Dixons Retail PLC"

Download file to see previous pages This is because the aspect of globalization has increased competition in the market by leaps and bounds with organizations using various strategies including predatory pricing to capture markets and thwart off the competition in the market. It has therefore become very important for business organizations to analyse their internal environment so as to generate optimum advantage of the opportunities offered by the market. It also helps an organization to use its internal strengths and external opportunities in an attempt to take care of the weakness in its internal environment. One of the most common and useful tool to analyse the internal environment is the SWOT analysis. SWOT is an acronym that implies the Strengths, Weakness, Opportunities and Threats faced by an organization. The strengths and weaknesses come from the internal environment and the Opportunities and threats emerge from the external environment of an organization. The present study would analyse the business strategies of Dixon Retail Plc especially its internal strengths and weaknesses and external opportunities and threats so as to generate competitive advantage in the market. The analysis of the internal environment assumes significance as it determines the competitiveness of an organization in the market.
Retail giant Dixon Plc is the largest electronic goods retailer across entire Europe. The company was incorporated in the year 1937 in the United Kingdom. Over this long period the company has made significant strides to emerge as the largest retailer in its industry segment with its network of stores spanning 13 nations across the length and breadth of Europe and providing employment options to approximately 38000 individuals. The company apart from Europe also has operations in 13 other nations. The total number of stores as on date is about 1200 with the company being the market leader in UK and four other nations. The company has a considerable number of brands under its umbrella that are extremely popular with the target market audience. The product categories available in its stores include electronic consumer durables like computers to cameras and other such devices offering a complete package for all electronic goods under one umbrella. The company has a bricks and clicks model of retailing under which it sells its products through physical stores as well as through the online channel. Dixon has a dedicated online web portal that helps it to provide e-commerce business channel and increase its market penetration and also offer greater convenience to the customers of the organization. The company is listed on the bourses of the London stock exchange where its stocks are actively traded. The immense size and growth of the company can be realised from the fact that it is now presently being listed under the prestigious FTSE 250 index making it one of the topmost companies of UK and Europe (Dixon Retail, 2011). The following sections would analyse the internal strengths, weaknesses of the organization along with an analysis of the external opportunities and threats using the SWOT analysis tool. Methodology  The research methodology used for conducting the SWOT analysis involves a mix of primary and secondary research techniques. The secondary research would be carried out using a variety of data sources including books, journals as well as other sources of credibility. It would also include analysing the annual reports published by the company in order to get a better analysis of the internal environment. Only credible sources of information would be used for gathering information about the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“SWOT analysis for Dixons Retail PLC Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/business/1393685-swot-analysis-for-dixons-retail-plc
(SWOT Analysis for Dixons Retail PLC Essay Example | Topics and Well Written Essays - 2000 Words)
“SWOT Analysis for Dixons Retail PLC Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1393685-swot-analysis-for-dixons-retail-plc.
  • Cited: 1 times
Comments (1)
Click to create a comment or rate a document
zaria75 added comment 11 months ago
Student rated this paper as
I didn’t know how to start my research paper. "SWOT analysis for Dixons Retail PLC " helped me out a lot! Especially the list of first sentence was valuable.

CHECK THESE SAMPLES OF SWOT analysis for Dixons Retail PLC

Dixons Retail Group e-commerce

.... Recommendations From this report’s analysis the following recommendations are made: I. Dixons.co.uk needs to consider using the services of intermediaries to drive traffic to its website as a customer acquisition tactic. It is understandable that Dixons being a well-known brand in the UK it is wary of its name appearing just anywhere on the internet. Dixons.co.uk could prevent this from happening by being selective when picking the affiliates that they feel is brand-appropriate and that cover the right demographic. II. Dixons.co.uk must seek to create an unambiguous online value proposition. As it is one cannot make a distinction between the site’s offerings with currys.co.uk, pcworld.co.uk and the...
17 Pages(4250 words)Assignment

SWOT Analysis

...Section/# Scooters Business Plan: A SWOT Analysis This particular analysis will undertake to effectively measure the business plan of University Scooters with respect to its overall level and scope of strengths, weaknesses, opportunities, and threats (better known as a SWOT analysis). As such, the plan has been broken down to be analyzed upon these 4 contingent areas as follows: Strengths With respect to overall strength of the business plan, the target market is a perfect segment for such an offering as the target demographic and need both exist in ample supply based upon the demographic information provided in the analysis. Likewise,...
3 Pages(750 words)Essay

SWOT analysis

...?Based on facts presented in the case, perform a SWOT/TOWS analysis on Amazon.com SWOT Analysis: Strengths Amazon.com has the great advantage of being a market leader. It has a huge range of products. It has relatively low running costs because it does not maintain any shops. Amazon.com has patented leading edge customer care technology. Weaknesses . The huge range of activities brings a risk of the company being overstretched and losing focus. There are potential quality control problems with so many partnerships. Opportunities The market for new electronic and software products is still growing, with new products arriving all the time. More people of all ages are...
2 Pages(500 words)Essay

SWOT Analysis

...? Running head: SWOT ANALYSIS SWOT Analysis Sumptuous Cuisine Catering was established in 2005 to operate a catering kitchen and to provide specialized catering services and high end events in the Doeureville region. The company eventually specialized in event management with the provision of specific services such as space design and decor, floral designs, alcohol beverage service and music and DJs. In view of the fact that Sumptuous Cuisine Catering plans to expand its operations to a dedicated location called The Sumptuous Ballroom with funding through mortgage, issue of convertible debt and its own funding, it becomes important to conduct a SWOT analysis of the company in order to ascertain where it stands presently in terms... Running...
3 Pages(750 words)Essay

Fundamental of Marketing

... process involved the analysis of the market by studying the market in which Dixons was, as well as, the markets which Dixons was targeting in terms of size growth and structure. A SWOT analysis was carried to assess the company’s current position showing internal strengths and weaknesses factors and external threats and opportunities. It was discovered that the customer was not included in the business operations of Dixons Retail Plc, and there was a need to change the strategy to include the customer (Jobber & Ellis-Chadwick, 2012, p, 67). It should also be noted that Dixons Retail Plc’s marketing strategy had marketing objectives and strategies, whereby Dixons had in mind what it wanted to achieve through the marketing function... it...
12 Pages(3000 words)Case Study

PEST and SWOT Analysis of Tesco Plc

...28 March 2007 Internal and External Analysis of Tesco Plc Microenvironment Core Competencies When John Cohen founded Tesco, he envisioned a retail outlet which will become a leader in the industry because of its low cost strategy. Thus, the retail giant based its operation on a "Pile it high, sell it cheap" approach (Tesco Plc 2006). Founded in this philosophy, the retailer has grown to be a global brand which still sticks to this strategy. In the core of the company's operation is its quest of providing customers with products at the least possible price. This has become the core competency of the business organization. However, as...
6 Pages(1500 words)Case Study

SWOT Analysis

...Strength, Weakness, Opportunities and Threat Analysis Smith & White Corporation Strengths: Unified brand Diverse product line including lawn and garden tools, kitchen appliances in addition to power tools Unified strategy across all product lines Brand equity built and maintained through massive advertising Large retailers like Big Boxes stock S&W products due to high consumer demand Dominant position in markets across nations Weaknesses: Old manufacturing plants leading to greater costs High cost of labour No clear delineation between professional and consumer tools Negative feelings on the part of distributors because of abuse of market position by S&W Huge size causing slow reaction to market...
5 Pages(1250 words)Assignment

SWOT Analysis Psion PLC

...14-05-2007 Psion Plc. Overview: Psion is an international business organization with s in more than 80 countries and over 37 sales and support offices in 17 countries. At the end of 2006 there were 1,176 employees and contractors around the globe. Some 65% of employees were engaged in field activities including sales, technical support, sales administration and service and maintenance. The Group has a strong engineering and development activity, mainly in Canada, which accounts for a further 17% of the employees. The present business of the Group arose from the merger in 2000 of Psion's existing enterprise business with Teklogix Inc, then a quoted Canadian business, to form Psion Teklogix. Psion is estimated to be the...
9 Pages(2250 words)Case Study

SWOT analysis

...A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it,” (Strydom J. p 31). Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T). This analysis is very important to the managers as it allows them to focus on key strategic issues based on the notion that an effective strategy fully utilises the strengths and opportunities of a business and strives to minimise the weaknesses and threats. Kathmandu Holdings Limited is an organisation committed...
1 Pages(250 words)Essay


...SWOT analysis In an effort to determine organisations capabilities, SWOT analysis can be the easiest and cheapest mode of analysis. Auditors can easily list strengths and weaknesses and use the most relevant factors to assess the performances and potentials. However, SWOT analysis has severe limitations that make it not effective in complex strategy developments. To start with, SWOT analysis is restricted to those factors that can either be identified as either strengths or weakness (in the internal environment). Secondly, SWOT analysis does not...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic SWOT analysis for Dixons Retail PLC for FREE!

Contact Us