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Business ethics - Essay Example

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Name: University: Course: Tutor: Date: I. Should prescription drugs be marketed directly to customers? In general, the pharmaceutical prescription drug advertisements does not promote the public health, rather, it increases the number of unnecessary prescriptions and the cost of drugs…
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Download file to see previous pages However, the absence of these health professional in over-the-counter prescription and the advertisement of this drugs as created a new challenge that ought to be confronted. There are even cases where these advertisements have been found to pressure health professionals to prescribe particular drugs that might as well be less effective and dangerous. This idea intrudes in the relationship between patients and medical practitioners, thereby, interfering or even impeding the therapeutic process. Additionally, prescription advertising is not educational, instead it is inherently misleading if the omission of crucial information on drugs in its features is anything to go by. This therefore demonstrates just how dangerous consumer marketing of prescription drugs is and why it should be prohibited (Jeffrey, 2004, p. 21). II. What do you think is the most effective means to market a drug that is chemically and theoretically identical to its competitors? What do you think is the most ethical way to market such drugs? Pharmaceutical products are those chemicals that improve the health of human beings, although in certain instances they can cause serious side effects to certain people who might be allergenic to these chemicals. Normally, producer of medical drugs compete both in terms of advertisement as well as prices, up to a point where advertisement and prices reach an equilibrium point (Harold, 2004, p.44), a point at which people are free to make choices based on their capability. This leaves the choice of drug administration in the hands of the physician. At times it is even the patient who is left with the decision of expressing his/her preference for one drug over the other and particularly if he/she has been exposed to some form of advertising. I strongly believe that a sale promotion involving packaging is not a bad idea to market a homogenous drug. Presentability of a drug can make all the difference in a contest pitting two theoretically and chemically identical with another already in the market. In fact, because the drugs are similar chemically and theoretically, one can focus on the cleanliness and hygiene of the drug through packaging the drug in a fashion that demonstrates hygiene and cleanliness to weather the competition. III. In what ways might a consumer suffering from a medical condition be less than fully free in making choices about medications? What psychological conditions undermine consumer autonomy? In most instances, patient fear of health deterioration leads to pharmaceutical inertia i.e. resistance to making any changes in their medicine regimens, which may also emerge due to unwillingness to use medication since they is no guarantee of improvement as one has no idea that it is going to improve the condition. This is one of the factors that put patients at the mercies medical practitioners or medical adverts in cases where the medical practitioners might not be available for whatever reason. Lack of proper medical awareness might impair a patient’s decision concerning the medication to take. A patient might as well be in a state that makes him/her unable to make rational decision concerning the medication to take. Mostly, these are extreme case of sickness like stroke-induced coma or patient in vegetative state and therefore unable to even communicate. Psychologically affected ...Download file to see next pagesRead More
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