Name: University: Course: Tutor: Date: I. Should prescription drugs be marketed directly to customers? In general, the pharmaceutical prescription drug advertisements does not promote the public health, rather, it increases the number of unnecessary prescriptions and the cost of drugs…
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However, the absence of these health professional in over-the-counter prescription and the advertisement of this drugs as created a new challenge that ought to be confronted. There are even cases where these advertisements have been found to pressure health professionals to prescribe particular drugs that might as well be less effective and dangerous. This idea intrudes in the relationship between patients and medical practitioners, thereby, interfering or even impeding the therapeutic process. Additionally, prescription advertising is not educational, instead it is inherently misleading if the omission of crucial information on drugs in its features is anything to go by. This therefore demonstrates just how dangerous consumer marketing of prescription drugs is and why it should be prohibited (Jeffrey, 2004, p. 21). II. What do you think is the most effective means to market a drug that is chemically and theoretically identical to its competitors? What do you think is the most ethical way to market such drugs? Pharmaceutical products are those chemicals that improve the health of human beings, although in certain instances they can cause serious side effects to certain people who might be allergenic to these chemicals. Normally, producer of medical drugs compete both in terms of advertisement as well as prices, up to a point where advertisement and prices reach an equilibrium point (Harold, 2004, p.44), a point at which people are free to make choices based on their capability. This leaves the choice of drug administration in the hands of the physician. At times it is even the patient who is left with the decision of expressing his/her preference for one drug over the other and particularly if he/she has been exposed to some form of advertising. I strongly believe that a sale promotion involving packaging is not a bad idea to market a homogenous drug. Presentability of a drug can make all the difference in a contest pitting two theoretically and chemically identical with another already in the market. In fact, because the drugs are similar chemically and theoretically, one can focus on the cleanliness and hygiene of the drug through packaging the drug in a fashion that demonstrates hygiene and cleanliness to weather the competition. III. In what ways might a consumer suffering from a medical condition be less than fully free in making choices about medications? What psychological conditions undermine consumer autonomy? In most instances, patient fear of health deterioration leads to pharmaceutical inertia i.e. resistance to making any changes in their medicine regimens, which may also emerge due to unwillingness to use medication since they is no guarantee of improvement as one has no idea that it is going to improve the condition. This is one of the factors that put patients at the mercies medical practitioners or medical adverts in cases where the medical practitioners might not be available for whatever reason. Lack of proper medical awareness might impair a patient’s decision concerning the medication to take. A patient might as well be in a state that makes him/her unable to make rational decision concerning the medication to take. Mostly, these are extreme case of sickness like stroke-induced coma or patient in vegetative state and therefore unable to even communicate. Psychologically affected
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According to the task, these ethics can be explained in many different theories of ethics that include virtue ethics, rationality, utilitarianism, communitarianism, social ethics and normative ethics. Hence, international business ethics and corporate governance can be explained in various ways (Casson 95).
Business ethics are rules as well as standards which an organization is required to follow while performing its activities or operations. It mainly consists of moral standards which vary among organizations and it also helps in determining the right and the wrong decisions.
For example, according to the limited knowledge of the researcher, Magna Carta of 1215 was the first legal reference for ethics in UK (Holme, 2008). However, magnitude of importance for ethical perspective of business operation has been increased manifold in recent years after the financial scams by corporate such as Enron, Lehman Brothers, Worldcom, Nortel and many others came to the light.
Business ethics theories are often adopted by organisations seeking to curb practices that are deemed as corrupt. They usually have moral principles that organisations can implement to make sure that all the workers operating in the company conform to accepted codes of behaviour
Examples of ethical issues concerning three different issues have been explained along with their alleged law suits that have flagged these issues in the United States.
Business ethics are the moral eternal, abstract, and the
To some, the suggestion that an orderly and analytical process of decision making, not only on a personal level – but more so in business, should include the discussion of highly controversial ethical issues, about which
The other group of business people takes it as avoiding activities that portray bad image of the company. If the above are not considered as business ethics the business institutions may suffer loss or may earn the business bad reputation.Business people believe that if good business ethics are adhered to then the business will experience an upward trend with a lot of profit.
A similarity between ethics in the United States and ethics in Asia is that they address a variety of similar factors such as pollution, corruption, fraud and contracts among others. Although approaches to dealing with
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