Consumer Behavior: Knowledge and understanding of the processes - Assignment Example

Comments (0) Cite this document
Consumer Behavior 1. Knowledge and understanding of the processes by which consumer attitudes are learned, stored and retrieved and use of examples (attention, perception, learning, memory systems and processes%35 The company we have chosen in this assignment is Unilever, an international brand that has strong presence in many countries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Consumer Behavior: Knowledge and understanding of the processes
Read TextPreview

Extract of sample "Consumer Behavior: Knowledge and understanding of the processes"

Download file to see previous pages Unilever’s products consumer’s day by day needs and requirements for personal care, nutrition and hygienic brands that really assist consumers feel better, look better. Unilever’s vision is We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In this assignment we could discuss the case of Lux soap that is a significant product of Unilever. People would have different opinions and views, this entire thing could be called as perception. Senses are very important in consumer behavior; there are five senses in perception that are Sight, Smell, Taste, Feel, Sound All these features belong to senses and it is a part of perception building. In the case of Lux, perception and senses have major role to play. Smell and sight are the two senses that influence the consumers to buy this product. Consumers are attracted to the fascinating variety smell of this brand. Not only smell but also sight has a major role in attracting the consumers. For example: packaging of the product is very important, Lux is packed in a very attractive way. Attractive colors and model’s picture are used to make the packs of soaps. ...
Axe is the brand that has more importance in smell, sight and feel. These are best examples of perception and senses. Consumers attitudes, and their attitudes change are very important part of their behavior. Consumer behavior is not constant; it could be changed according to their feelings, thoughts and opinions. In the case of Unilever and Lux, the advertisements and the way of presenting the brands to the consumers have importance in influencing the consumers mind. Consumer’s attitudes on issues and their feelings about things are honestly related to their personal feelings and thoughts. Advertisements have a huge impact to influence these attitudes and feelings. “Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand or retail store” (Attitudes: Introduction para. 1). The application of attitudes is very important in this situation, the first one is belief and consumers would have both positive and negative beliefs to a brand or product, or it could be neutral. Some consumers may have good belief about Unilever products like Lux; some may have negative belief about the brands. Affects or feelings are probably based on beliefs, it is very important in this viewpoint. It is related to moral beliefs and feelings. Few years ago there has been a controversy regarding Lux soap, the allegation raised was ‘animal fat is being used in making Unilever products’ (Yusuf 2008). For extreme animal lovers this thing wouldn’t be acceptable, and these animal loving consumers won’t be willing to use Unilever’s soap products. Behavioral intention is the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer Behavior: Knowledge and understanding of the processes Assignment”, n.d.)
Retrieved from
(Consumer Behavior: Knowledge and Understanding of the Processes Assignment)
“Consumer Behavior: Knowledge and Understanding of the Processes Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior: Knowledge and understanding of the processes

Consumer behavior

...which initiates the purchasing process and the last stage in turn motivates future purchase decisions. Let us begin with a general model of consumer behaviour: (Blythe, 2008, p.7) Now, one may study consumer behaviour with respect to the seven Ps of marketing. This relation might be explained as follows: Product: the product forms the initial point for rational decision making since the consumer takes his decision on the basis of evaluating which products are desirable and which ones they are neutral towards. Price: The cost of a product sometimes exceeds the cost mentioned in the price tag. For instance, learning cost might be involved in understanding...
12 Pages(3000 words)Essay

Knowledge Management Processes & Tools

...and role remains the same. Moreover, their involvement in communication and knowledge sharing is also likely to be differentiated – under the influence of the local, economic and political conditions. 2. Knowledge management – overview, role In order to understand the potential value and the challenges of knowledge sharing tools, as part of the knowledge management process, it would be necessary to refer, briefly, to the characteristics and the role of knowledge management – as described in the literature published in the specific field. In accordance with Awad (2004) ‘knowledge management is a newly...
12 Pages(3000 words)Essay

Consumer Behavior

...?Marketing Strategies Consumer Behavior Academic Year 2009/0 Discussion and Section # of Reducedivorce rates in urban areas In today’s busy world, relationships have become very trivial to some and it is this reason that accounts for a rise in divorce rates in urban areas. However in order to keep our future generations intact by inculcating in them good cultural values, it is essential that they grow in the presence of both their parents. Increase in divorce rates however is making this gradually impossible (Robbins & Judge, 2004). In order to apprise couples and individuals about the importance of marriage and a healthy married life, social activists should implement some strategies. There are various...
8 Pages(2000 words)Essay

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study

Consumer behavior

...? Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development. The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated...
8 Pages(2000 words)Essay

Consumer behavior

...equipped and did not provide the same warranty as Hyundai. Another higher-level need which was fulfilled with the purchase of the Hyundai was need for safety and freedom a dependable vehicle provides to the owner. B) Their brands and specific model attributes chosen from Hyundai and Toyota played a major role in deciding which older Japanese economy vehicle provided the best historical reliability rating, lowest overall investment costs and resale price. C) The marketing department for both Hyundai and Toyota can learn from this example in order to benefit their brands as a whole. Marketing professionals can utilize the gamma of available information from credible professional reviews, long-term consumer and expert tests...
4 Pages(1000 words)Assignment

Consumer Behavior

...I. Buyer decision-making process A. Consumer A Consumer A is a 22-year old management consultant who runs her own consulting business.She spends around 75% of her waking hour in front of the computer and connected to the internet. She uses her computer both for work and personal use. Although she does not know much about programming, she is an above-average computer user. She is also very techie kind of person, who utilizes her gadgets to the fullest in order to incorporate in her lifestyle. She is a business woman; she says she wants ultimate value for her money. She gets easily disappointed when a product does not deliver according to her expectations—she sets her expectations according...
6 Pages(1500 words)Research Paper

Consumer Behavior the featured bookstore’s facility. Lisa on the other hand, will most probably prefer Barnes and Noble because she has the luxury of actually reading or listening to a book or a piece of music before she can make a final purchase decision over there. Q.3 According to Social Exchange Theory, humans interact and love to share their knowledge and information with each other (Cropanzano & Mitchell, 2005). However, Barnes and Noble is offering free online services on the web and free live performances in their physical locations because all it wants to do is to facilitate the consumers to find out what they like by looking around and talking to the people in the store and purchase it. All of these free...
3 Pages(750 words)Assignment

Consumer Behavior

...costs and business costs. In the case of Costco, and particularly in its mission and ultimate goal and values for the customers, providing the lower price for quality and branded products seems to be a way of ensuring the high value satisfaction for the target market. This is a relevant competitive advantage of Costco. Costco is trying to ensure overall cost leadership in the process, allowing customers to be enticed by its product offerings. In theoretical consideration, overall cost leadership is a source of competitive advantage for an organisation (Porter, 1980). However, what is clear in the case of Costco with its low-price offerings is the consideration of value. A logical consumer based on the...
5 Pages(1250 words)Essay

Understanding consumer behavior

...First Last Number 16 September Understanding Consumer Behavior TASK Importance of consumer behavior. Improvement in technology and changing demands of the individuals has raised the importance of analyzing consumer behavior. A proper examination of consumer behavior provides the necessary information about the diverse needs of the customers and scope to examine the consumption pattern. The needs of the customers are fulfilled by providing them the required products and/or services. The Glendale Hotel has faced gradual decline in its business and therefore, it becomes essential to analyze...
16 Pages(4000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Consumer Behavior: Knowledge and understanding of the processes for FREE!

Contact Us