J.R. Creative is a small firm located in Newcastle, England. It offers web-related services and internet in the area it’s located. Services offered by J.R Creative include website design and development, website hosting and search engine optimization…
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Give our experience in commercial web development and business-to-business sales; we are quite sure that we will offer a unique and quality service to small business operators compared to our competitors in the market. With most firms, including the small services wanting to have an online presence, the demand for web design and development has gone up and there are no signs of that demand going down soon. Having a fully functional and professional website is nowadays a competitive advantage on the business owners. Even more interesting and enterprising, is an ecommerce website through which the business can advertise and sell its merchandise. Notably, very few companies in Newcastle have taken advantage of this business niche, as there are no dominating participants in this huge market. One of the possible reasons for this untapped market might be due to the expensive project costs. The highest profit margins in website designs are in servicing large and medium sized corporations. By developing a system to cut costs will allow J.R Creative to design and develop websites as larger companies at very low costs to our clients. This plan is aimed at looking at the market analysis and J.R Creative’s financial plan. ...
is will entail professional catch web designs that display the products and services offered by the firm, their missions and objectives and their contact details. J. R Creative will market its services to the small entities as a step by step process, first starting out with a small, simple websites, then gradually up scaling and adding more features to the site. Later on the website can become a fully-fledged ecommerce trading platform. Despite the fact that we want to bring on board many clients who simply need an online presence and probably nothing more, our main focus or area of interest will be on clients who are keen on implementing a large percentage of their company onto the internet. Traditionally, these types of clients will need the following services: Database driven websites Ecommerce trading platform e.g. a shopping cart Dynamic website content and features Aggressive online market Social bookmarks like Facebook, Twitter and many more Target Market Segment J.R Creative will focus on attracting small businesses. The market segment of web design is made up of small firms, large firms and individuals who may want to have personal websites to blog and update their information. Since J.R Creative is a small start-up, it may not be able to provide services that large firms and corporations need. Large firms usually need large database driven websites which need to be maintained every day, a service we may not be able to provide. There is simply low amount of services available for this market which has such a huge demand. Businesses have been picking up in Newcastle, which is attributable to favourable economic conditions in the United Kingdom and the European Union. In addition to the vibrant supply and demand ratio, it is technically easier to less costly to
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42 Pages(10500 words)Dissertation
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