The paper will explore the AlNabulsi sweet company in Saudi Arabia and its goals of emerging as the number one sweet company in the globe. On that aspect, the organization is going through its various business goals and operations to satisfy customers and maximize its profits. …
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AlNabulsi sweet company in Saudi Arabia
AlNabulsi sweet company is that deals in production, marketing and distribution of sweets and other confectioneries with sweet production reaching up to 250 varieties of sweet products. (Sinha 2006, p.30). On that note, AlNabulsi sweet company generates up to $ 690 in annual sales of its sweet products. The corporate mission of the sweet company, which is nearly 120 years old, is to be the best sweet company in the world by satisfying its clients every day.
Several business strategies have been adopted by AlNabulsi sweet company in its approach to efficient maximum production and increased profits. There are strategic choices that have been utilized in the past; others are used presently while there are plans targeted for the future. For example, there is inter-sourcing or outsourcing where the AlNabulsi sweet company determines the tasks to conduct inside and outside the organization. Another one is designing commodity strategy in which the Company establishes a well explained report of its purchases (Ahlstrom & Bruton 2009, p.375). On that note the company has several objectives that can help it achieve the above business strategies in the next 5 years. These objectives are attainable because of the several resources the company has such enough, human labor, machinery like sweet processing machines, skilled personnel and large number premises among others. These include: (a) Expansion Regionally Currently, AlNabulsi sweet company is found in more than 80 countries with supplies to more than about 100 million users. It plans to spread to more than 150 countries in the next five years. Similarly, the company targets nations with vibrant economy in the Middle East and other Arabian nations in Africa for its expansion such as Iraq, Pakistan, Iran, Egypt, Tunisia and Indonesia among others. Regional expansion in these countries boosts spending of consumers and thus increases the chances of the company in meeting its strategies (Sinha 2006, p.30).
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