Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Zara brand - Assignment Example

Comments (0) Cite this document
In the research essay “Zara brand” the author sought to provide exceptional strategies of Zara. Zara leads the international expansion of Inditex Group by contributing 78% to the overall revenue of the Group from its all subsidiaries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Zara brand
Read TextPreview

Extract of sample "Zara brand"

Download file to see previous pages Zara is praised widely as the leader in clothing industry. Inditex group-Zara is the most successful clothing company the profits of which rose substantially. In its Inditex’s all subsidiaries, Zara is the key contributor and the backbone of Inditex strength in profitability.
The major motivation to the Zara for going global was Cost Reduction. The diminishing transportation costs and low tariffs and duties in many countries facilitated the firms to geographically disperse their operations and take the advantage of inexpensive labor providing countries. Another reason for this internationalized model wasthat it was becoming more difficult for Zara to curb the costs in Europe because most of the firms were labor intensive and labor cost was very high in Europe then. Although these facilitations were also exploited by its competitors, Zara outperformed all. Its distinctive operating strategies regarding Logistics and Value Chain brought impressive results compared to its competitors.
Zara’s Value Chain Strategies to cope with global market:
Zara spends substantially on Research and Development which results in the latest fashion items. Special focus on Research and Development is Zara’s most important value creating activity. Zara has a team of more than 500 fashion designers, who visit the world and sense the new trends going on. These designers are provided with handheld computers for reporting and being in touch with the Management. On the other hand, the competitors reduce....
In September 2010, Zara reported $835 million profit- a 68% substantial increase in first half’s net profits- that pushed the aggressive growth rate. The firm considered this success as the outcome of satisfactory customer reception in Asian markets (BBC 2010). Logistic and Value-Chain Analysis: A firm involves in many activities from getting raw material from the suppliers to distributing the final goods to consumers. Logistics is actually a careful organization of these activities which leads them to success and efficiency. If performed efficiently, these activities develop competitive advantage of the firm in terms of cost reduction and/or differentiation and create value for its shareholders. The sequence of all these value-creating activities, which aim at earning a firm an edge in the market, is called Value-Chain. The value-Chain provides competitive advantage to a firm by either reducing the firm’s cost of production, or creating differentiation for its products. The basic value generating activities are almost similar to a wide range of firms. Porter identified few basic value activities referred as Porter’s Value-Chain model. Porter’s value chain is depicted below in the model. Inbound Logistics activities are those which help get raw material from the suppliers and warehouse it. Operations activities transform the raw material into finished goods and services. Outbound Logistics deal with warehousing and distributing the final products. Then, Sales are generated by identifying the customer needs and providing them value by Marketing and Sales. And after-sale Services are provided to customers to engage them in future business ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Zara brand Assignment Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved from
(Zara Brand Assignment Example | Topics and Well Written Essays - 2750 Words)
“Zara Brand Assignment Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Strategic Brand Management

A strategic plan and a brand management strategy are therefore essential for the ideal solution. YNR (Young and Restless) is one such company that needs positive brand management and the following methods are proposed for their strategic initiative.

The company is targeting young well-heeled clients who are spread across Europe and America. Plans are being made for expansion into Asian countries like India and China but the company wants to establish itself as a competitive brand before it undertakes any expansion. As the name implies, the target market is the young and the Restless for which clothing becomes a part of their own identity as much as their music, culture, and lifestyle. Expansion into a foreign market is...
8 Pages(2000 words)Assignment

Marketing Communication to Successfully Deliver a Message about Brand or Company

...The concept of marketing has undergone a tremendous change in the last two decades. The four P’s of marketing are not sufficient any more in the competitive environment triggered due to globalization. Today the customer needs are not merely satisfied, they have to be identified and anticipated and the marketing efforts directed accordingly. The effectiveness of marketing depends largely on how the marketer communicates with the customer about the product. Marketing communication includes packaging, advertising through different channels, and promoting the organization itself as a brand. In the words of Kotler (2000), many communication channel are integrated to deliver a clear, consistent and compelling message about the organization...
6 Pages(1500 words)Term Paper

Marketing and Brand Management: UK Coffee Industry

As the 2005 sales of instant coffee indicate, the sub-sector is further divided between regular, premium freeze-dried, decaffeinated, specialty, super-premium, powder, and economy or flavored coffee. Among these sub-categories, specialty coffee exhibited the highest growth rates overall. The dominance of instant coffee is attributed to a combination of aggressive marketing and branding campaigns by brand manufacturers, as well as the price consciousness and brand loyalty characteristic of coffee drinkers. However, instant coffee growth rates lag behind ground and roast, increasing only by 11.1% from 2003-2005, compared to 13.6% for the latter, which can be attributed to the development of new pod technologies and the decreasing pr...
8 Pages(2000 words)Term Paper

Brand Equity: Is It More Important in Services

... Page Chapter History and Introduction 1200 Chapter 2: Research Question Aims Objectives Goals Assumptions Chapter 3: Literature Review 2000 WDCT Chapter 4: Research Methodology Justification Objective Methodology Case Study Phenomenology Descriptive and Qualitative Survey Questionnaire Objective and Quantitative Chapter 5: Data Analysis Introduction Statements Secondary Research Analysis Marketing strategy SWOT analysis Product Life-Cycle Comparison The relationship between prestige, masstige and mass-market (generic) products. Market Brand Price Relationships found--Discussion and Conclusion Strategy Comparison Primary Research Analysis Statistical Analysis Analysis of Variance Common Statistical...
13 Pages(3250 words)Assignment

Brand Personality Creation and Promotion

Sales promotion includes such activities as setting up store displays, holding Trade Shows, and distributing samples, premiums, and coupons. There are several factors that point to the need for promotion today. In the first place, as the distance between producers and consumers increases and the number of potential customers grows, the problem of market communication becomes significant.
There are Five different methods which are adopted for promotion, that are (1) Public Relations (2) Advertising (3) Publicity (4) Sales Promotion (5) Personal selling. The decision of the Promotional mix is related to budget availability for funds promotion, nature of the market and the product and the stage of the product life cycle.
6 Pages(1500 words)Assignment

Strategic Alliances in the Automobile Industry - Their Impact on Brand Value

...STRATEGIC ALLIANCES IN THE AUTOMOBILE INDUSTRY: THEIR IMPACT ON BRAND VALUE Introduction: This study will cover a discussion on the nature of strategic alliances in the auteomobile industry as part of strategic management as well as their role and importance relation to brand value. The term strategic alliances refers to cooperative agreements between potential or actual competitors. Strategic alliances can range from short-term contractual arrangements in which two companies agree to cooperate on a particular task or project, such as developing a new product, to formal joint ventures in which two or more firms have equity stakes. An alternative description (Davis 1999) states that it is any form of cooperative linkage entered...
16 Pages(4000 words)Case Study

Sri Lankan Airlines Brand

Sri Lankan Airlines utilizes different functions of marketing communications. These include advertising, public relations, sponsorships, sales promotion and direct marketing in its marketing communications efforts.

With the advertising function, the company utilizes traditional media such as television and radio spots, as well as a non-traditional medium such as the internet ( 2007). The campaign ‘Home Away from Home’ is developed by Grant McCann (, 2007) and communicates through the medium “the idea of staying at home and traveling the world (, 2007 August).

Public relations is another medium the company utilizes in the form of events/publicity stunts a...
6 Pages(1500 words)Case Study

WKD Brand in the UK Alcopops Market

...Alcopops Case Study Product: WKD (2250 words) The market for alcopops was at its height in the mid to late 1990’s but since that time the market has shrunk and indeed, according to Leatherhead Food Research (LFR), ‘sales have halved in value in the past five years’. In 2008, the UK market for alcopops was valued at an estimated £650 million – a 9% drop in value on the previous year (Watson, E. 2009). This essay will focus on the WKD brand, manufactured by Beverage Brands UK Ltd, and one of the top three brands in the UK alcopops market. Alcopops generally have been accused of targeting under age drinkers. Indeed, as recently as 2006 WKD itself was accused of fuelling underage binge drinking and its TV commercials were banned...
9 Pages(2250 words)Case Study

Creating an Innovative Brand

Amidst attempts to impress customers in the fashion industry, designers and creative art professionals have exhausted all possible It is an innovative practice that gives customers the ultimate control to design and produce what they desire with the help of professionals, hence the justification for a fashion brand setup that allows customers to design clothing accessories such as vests, crop-tops, T-shirt, skirts, scarves, iPhone cases, bags, and sweaters printed shortly after approval. Evidently, the innovation technique has a wider range of products as compared to another innovation platform such as YrStore London. Furthermore, it creates a global network of professionals where people from the whole world can upload and share i...
6 Pages(1500 words)Research Proposal

A Correlation between the CSR Practices and Brand Value of Unilever

...Impact of CSR policies on the brand image of an organisation: a case study of Unilever Background of the study: In order to deal with the immense competition of the market, the companies have focused on innovative marketing policies. The marketing policies adapted by the firms have helped to attract more customers and increase the revenues. In this regards, Benezra (2006) mentioned that for maintaining sustainability, the organisations are required to achieve profits at a constant basis. On the other hand, for surviving in the hugely competitive market, maintaining a strong customer base has become a mandatory objective for the firms. Most of the firms fail to keep up the growth due to the inability of retaining the existing customers...
16 Pages(4000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Zara brand for FREE!

Contact Us