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Strategy for Sustainability: Case of British Airways - Essay Example

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The paper identifies an area of weakness and draws recommendations to improve the area. It concludes with a summary of the introduction and the main body. CSR is taken to mean the aspect of a corporation carrying out its business operations in consideration of the interests of all it stakeholders…
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Strategy for Sustainability: Case of British Airways
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Download file to see previous pages The intention of this study is British Airways as one of the leading international airlines in the world, with an annual passenger turnover of about 40 million. It is the national carrier of the United Kingdom with a workforce of over 50,000 people, a majority who are based at the company’s two main operating bases- London’s Heathrow and Gatwick airports. Others are spread in the company’s offices in areas of operations around the world. British Airways is a member of the royal family of European airlines. It carries both cargo and passengers to over 150 destinations in about 70 countries around the world. It is able to extend its network to over 400 destinations through joint business agreements with members of the Oneworld alliance and the AMR’s American Airline. It has a fleet of about 200 aircrafts consisting of mainly the Airbus and the Boeing jets. One of its event achievements was the merger with Spain’s leading airline Iberia, to form the International Airlines Group (IAG). British Airways is a reputable airline company that complies with the set international principles for managing specific issues such as those of labor, environment, advertising, sustainable development and charity work. The company has put in place a labor policy that complies with International Labor Organization’s standards. The staff welfare in British company is well looked into. For instance, the company is on record for supporting its employees who engage in voluntary charity work. On top of this, British Airways employees are entitled to an unlimited number of discounted standby tickets. For instance, it wou ...Download file to see next pagesRead More
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