This article provides a comprehensive history and developments of Apple company. It provides details about the ups and downs faced by the company in the past and how it overcome it. The influence of Steve Jobs in the company and the development of “i” series products etc are explained in detail in this article. …
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The influence of Steve Jobs in the company and the development of “i” series products etc are explained in detail in this article. Kim R (2010) Apple Passes Microsoft As Top Tech Company, Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/05/26/BUDJ1DL0IU.DTL This article provides details about the achievements of Apple company in the recent past. It compares Apple’s performances against the performances of the competitors. Moreover it provides more details about Apple’s strengths and business strategies which helped it to become the number one technological company in the world. Krazit, T (2008). Apple's Mac Strength Could Keep Tech Industry on a Rol. Retrieved from http://news.cnet.com/8301-13579_3-9926068-37.html This article mainly focusses on Apple’s financial performances in the recent past. It says that apple is one among the few American companies which escaped from the recent recession. It analyses the performances of apple’s different business units individually to get more comprehensive picture about apple’s performances as a whole. Apple and Environment (2011), Retrieved from http://www.apple.com/environment/ This article is taken from Apple’s own website. It says many things about the commitments of Apple in maintaining sustainable business practices. It says that apple has better knowledge about the environmental impacts caused by their activities and they are taking every possible step to reduce environmental problems as much as possible. Steve Jobs Issues Statement on Apple’s Environmental Commitments (2007), Retrieved from http://www.texasenvironment.org/pr_story.cfm?IID=342 This article analyses the reliability of Apple’s claims as an environmentally friendly company with the help of some statistical analysis. It compares Apple’s environmental protection activities against similar activities of other companies. Overview of the company and its major operations and challenges it faces “Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit” (Apple Inc. History, 2008). It is currently the second largest company in the world in market capitalization and also the most valuable technological company in the world (Kim 2010). Apple faced many challenges in the past mainly because of the stiff competition from Microsoft. However, they were able to bounce back with the introduction of its “i” series produces such as iMac, iPhone, iPad, iPod iTune etc at the begging of the twenty first century. Apple is the number technological company in the world now and consumers all over the world rates apple products above its competitor’s products. Krazit (2008) has pointed out that the Wall Street is expecting Apple to report “earnings per share of $1.07 on revenue of $6.9 billion in 2008”. In his opinion “Apple is a company which is under-promising and over-delivering” (Krazit, 2008). Its founder and charismatic leader Steve Jobs passed away recently and many people have the belief that the loss of Steve may affect Apple immensely in future. It should be noted that Apple was one the verge of closing down during the latter part of twentieth century when Steve stayed away from the company for a while. A suitable replacement for Steve is the major challenge facing by Apple at present. Analysis of Apple’s efforts to improve/promote environmental sustainability Apple follows sustainable business practices which helped them to become one of the topmost companies in the world. Apple has comprehensive knowledge about the environmental impacts caused by their activities. According to Apple’s claims Apple products are “
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(Apple Incorporation. Overview of the Company and Its Major Operations Research Paper)
“Apple Incorporation. Overview of the Company and Its Major Operations Research Paper”, n.d. https://studentshare.org/business/1392727-apple.
Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty.
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