CHECK THESE SAMPLES OF Marketing Communications: United Colors of Benetton
...-information/cs/company-profile.HM_Hennes__Mauritz_AB.1bdef5deeef07f57.html> [Accessed 20 December 2012]. Kleindl, B., 2006. International Marketing. Connecticut: Cengage Learning. Maguire, M., 2007. United Colors of Benetton - A Company of Colors and Controversies. Munich: GRIN Verlag. Market Line, 2012. Company Profile: Benetton Group S.P.A. [online] Available at: [Accessed 20 December 2012]. Market Line, 2012. Company Profile: H & M Hennes & Mauritz Ab. [online] Available at: Benetton Group S.P.A: A Brief Overview Benetton Group S.P.A. is an Italy based multinational company involved in the manufacturing and marketing of fashion brand. The company was founded in the year 1965 and is...
18 Pages(4500 words)Essay
...?Facts Benetton is an Italian retailer that deals with manufacturing and distribution of clothing, undergarments, cosmetics, shoes, and accessories. The major brands of the Benetton are The United Colors of Benetton, PlayLife, Sisley, and Killer. The company profitably operates in the market and it earned revenues of €1.99 billion during the fiscal 2002. By the end of 2002, the company extended its operations to 120 countries through its 5000 retail stores when the firm had an employee force of 7250 people. The Benetton’ innovative promotional strategies differentiated it from other clothing retailers. Oliviero Toscani,...
2 Pages(500 words)Case Study
...of communications objectives - What should be the purpose of communication
Designing the messaging content - The design of content in a message is vital in making the message either effective or in-effective.
Selecting the means and modes of communications - Selection of appropriate media is also important in getting the message properly across, budget, other constraints e.t.c
Measuring the effectiveness of the efforts
We've already discussed the pros and cons of different promotional tools. In the case of IMC however, the key is to look at the available options in a comprehensive way and to ensure consistency throughout the selected media. An example can be the...
12 Pages(3000 words)Essay
... s Identification Benneton How would you define this company business Benetton can be defined as a business "centered around concepts of entrepreneurship (free enterprise), innovation, partnership and trust."
Benetton's history dates back to 1965, to a town called Ponzano Veneto in Italy where four siblings, Lucianno Benetton, Giulianna Benetton, Gilberto Benetton and Carlo Benetton, started a small retail business "making and selling sweaters" in a wide range of vibrant and bright colors. The Benetton's were personally involved in the "cutting and dyeing" of sweaters produced by them. Sweaters " from a natural state were taken and dyed in bright colors" whereas their competitors first "dyed the yarn" and then made the sweaters... . The...
4 Pages(1000 words)Essay
...focus on it's design and dyeing. Most of garments are produced in white and dyed by Benetton's fashion experts who decide the colors of the season, the company produces over 100 million garments every year, so there are keen competition between the suppliers. They both wants to be Benetton's suppliers. (www.benetton.com)
Benetton's Campaign
Objectives and Initiatives
Objectives
This report aims to look at the current and future market of Benetton Group, and evaluate the marketing communications strategy in Taiwan; it will identify the problems or positive issues and provide a recommendation of the...
12 Pages(3000 words)Assignment
...billion plus population.
The company retails under four types of outlets which are designed to meet the needs of different socio-economic class of the societies in the various countries: hypermarkets; supermarkets; hard discounts; and convenience stores. We would be looking into the marketing strategies and communication techniques that must be used while entering into the Indian market (www.carrefour.com). (176)
Recommendations and justification concerning standardisation/ localization of approach to marketing
Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the...
6 Pages(1500 words)Essay
...of communication through commercials. The main concept was to grab attention by using creativity in advertisements, such as humour or entertainment. By the 1980s, the concept of advertising reached almost every business with the understanding that the formula would help others to beat their competition while communicating specific messages to consumers (Fox, 31). These changes showed that throughout time, advertising for businesses determined the success or failure of the company and also mattered with what was done in the corporation.
The concept of advertising that formed through the history of marketing has currently reached new formulas and expectations that lead to a business’s...
14 Pages(3500 words)Essay
...recommend their choice for using a particular brand, and how their traits coincide with those of the brand. For example David Beckham is a key influencer for ADIDAS. Sponsorship also creates effective marketing communications. In sponsorship, a firm financially supports a particular event where huge numbers of spectators are expected to attend the program. Next we have Exhibitions, where a firm displays its product for the invited guests and attendants. This generates hype and influences observers to convert into prospectus buyers. Packaging of a product also communicates a lot about the brand. Research suggests that colors also appeal consumers to buy a product. While...
10 Pages(2500 words)Essay
...its agent linkages that stand for around 5000 retail shops. It has been praised for helping the company give the market what it needs on a timely basis. The EDI technology ensures that the distribution of its product is in a way automated (Zottola, 1990).
References
Anijar, K. & DaoJensen, T. eds., 2005. Culture and the Condom. New York: Peter Lang.
Information Resources Management Association, 1994. Managing Social and Economic Change with Information Technology. Harrisburg: Idea Group Inc (IGI).
Mueller, B., 2011. Dynamics of International Advertising: Theoretical and Practical Perspectives. New York: Peter Lang.
Rectanus, M. W., 2002. Culture Incorporated: Museums, Artists, and Corporate Sponsorships. Minnesota: U of...
2 Pages(500 words)Speech or Presentation
...presence and ensure that customers have their best experience. The trend is that online shopping is growing and the online sales are improving (Diamond, 2008). Benetton has to tap into this virtual market, as it is more accessible to its target population. In fact, the youth who are not conversant with certain products are taking up to researching about them online. Hence, if Benetton spends more on its online presence, the company’s products will appear more in search engines with new and existing customers getting to be influenced by the online experience.
References
Akcay, O., 2012. Marketing to Teenagers: The influence of Color, Ethnicity and Gender....
2 Pages(500 words)Speech or Presentation