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Two important technological innovations that have been incorporated as part of the services of banks are mobile banking and internet banking. Mobile and internet banking are different from one another, although the two are closely linked with each other. Mobile banking signifies ‘access anytime and anywhere’ to banking transactions, which are computer mediated (Tiwari & Buss, 2006). The access is enabled by the use of mobile communication networks making the availment of the services independent from the geographical location of the customer (Stanoevska-Slabeva, 2004).
In other words, it is the use of mobile devices like cell phone to avail of financial services. On the other hand, internet banking is on-line banking. This is the use of world wide web in order to access financial services (Khalil, 2007). Online banking has paved for paperless banking and no human interaction in the availment of financial services. As these two technological innovations have changed the manner with which banking can now be undertaken, it has transformed contemporary banking in such a way that the convenience and ease of access to financial services, in turn, have reduced the actual contact between the bank and the customer.
This brings to light the important question of service and customer satisfaction. This question is crucial since banks are primarily service oriented and as part of the service industry ‘service and customer satisfaction’ are at the core of all financial services that banks offer to its clients (Nisar, 2003).. Mobile and internet banking are different from one another, although the two are closely linked with each other. Mobile banking signifies ‘access anytime and anywhere’ to banking transactions, which are computer mediated (Tiwari & Buss, 2006).
The access is enabled by the use of mobile communication networks making the availment of the services independent from the geographical location of the customer (Stanoevska-Slabeva, 2004). In other words, it is the use of mobile devices like cell phone to avail of financial services. On the other hand, internet banking is on-line banking. This is the use of world wide web in order to access financial services (Khalil, 2007). Online banking has paved for paperless banking and no human interaction in the availment of financial services.
As these two technological innovations have changed the manner with which banking can now be undertaken, it has transformed contemporary banking in such a way that the convenience and ease of access to financial services, in turn, have reduced the actual contact between the bank and the customer. This brings to light the important question of service and customer satisfaction. This question is crucial since banks are primarily service oriented and as part of the service industry ‘service and customer satisfaction’ are at the core of all financial services that banks offer to its clients (Nisar, 2003). 1.2.
Problem Statement The technological innovation of mobile banking and internet banking has ushered a new approach in rendering financial services to bank clients. It has created a platform wherein clients can access banking services anytime and anywhere. While, on-line banking offers 24-7 banking access, speed and the convenience of
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