Johnson & Johnson as a Model for Corporate Social Responsibility.
Being socially conscious and socially responsible is now a strategic decision taken by most global organizations as consumers also recommend socially responsible companies to others…
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Three responsibility-related dimensions are taken into account to calculate the combined effect on reputation of social programs, management practices, and employee relations. These include corporate citizenship, governance and workplace practices. An organization’s reputation is closely linked to the public perception of its Corporate Responsibility. Public perception includes dimensions such as trust, admiration and esteem. J&J makes certain claims in its annual reports and other official publications. However, an examination of their activities disproves the hypothesis that Johnson & Johnson is a model for Corporate Social Responsibility.
2. Company’s CREDO
The company – J&J follows a definite CSR strategy outlined in OUR CREDO which was initiated 60 years ago by the founder. The Credo describes of the organization’s responsibility towards its customers, employers, communities and shareholders (Fact Book, 2007). Their first responsibility is to the doctors, nurses and patients, and all others who use their products and services. This includes product quality, product prices, prompt service, and a fair opportunity to the suppliers and distributors to make profits. Toward the employees their responsibility lies in providing job security, respecting individual dignity, and also helping employees fulfill their responsibilities towards their families (CSR Globe, n.d.). ...
Their first responsibility is to the doctors, nurses and patients, and all others who use their products and services. This includes product quality, product prices, prompt service, and a fair opportunity to the suppliers and distributors to make profits. Toward the employees their responsibility lies in providing job security, respecting individual dignity, and also helping employees fulfill their responsibilities towards their families (CSR Globe, n.d.). They claim to be equal opportunity employers and hence provide development and advancement for all those qualified. Towards the communities they feel responsible in supporting charities and encouraging civic improvements including better health and education. Protection of environment and natural resources is a part of their responsibility towards the society and communities. They have a worldwide Tobacco-Free Work Place policy which has helped improve the health and work environment for the employees. For the employees they have other programs such as the Employee Assistance program and the Occupational Health Program which influences the employees’ ability to work safely and effectively keeping in mind the laws and regulations. The company asserts that if it has taken care of the first three - customers, employers, communities - the responsibility to the stakeholders is automatically assured. The Credo is the central document that ties many operating companies together. The positive effect of all its CSR strategy is that the company practices decentralization across J&J group of companies. Their focus areas are health, education, environment, art & culture, and disaster relief. They align their corporate
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