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Critical Commentary on National Trust Annual Report 2011-2012 - Essay Example

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Critical Commentary on National Trust Annual Report 2011-2012 instructor Critical Commentary on National Trust Annual Report 2011-2012 According to the National Trust Annual Report (2011/2012) the purpose and strategy of the report is divided in to four objectives which are to engage the supporters, improving conservation and environmental performance, investing in people and financing the future…
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Critical Commentary on National Trust Annual Report 2011-2012
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Critical Commentary on National Trust Annual Report 2011-2012

Download file to see previous pages... By looking at the Trust Report it is brought out in by the diversity of the priority programs that National Trust has. They have been developed to meet the strategy set by the Trust to achieve its goals mentioned before. The priority programmes include bringing places to life. This strategy can be equated with the social aspect of the model as argued by Brent (2010, pg 218) that,” A flat notion of social implies that all ‘being’ is interactive. And that all actors are simultaneously produced by other actor.” This means that all perspective of bringing places to life is codependent on the all the other factors in which all of the priorities are in a chain that each depends on the other to work failure in which all the other structures will suffer. With the improving conservation and environmental performance being one of the main model of heritage the Trust ensures that all the goals concerning the environment is covered in each of the strategies they have so that the environmental conservation is not only left to function on its own but rather it is made in a state that it works in all the strategies spread out case in point is the properties section where they have to adhere to a set of policies governing the environmental and this can be implemented by the improving conservation and environmental performance section. This is mainly governed by the overall energy reduction and also by conservation performance indicator which checks the activities done that enhances conservation of the environment. By staff satisfaction in their works, operational management satisfaction and volunteer recommendation will propel investing in people as an objective. The fourth objective which is financing the future the sustainability in the long term and not being wasteful is guaranteed and this can be achieved through an increased net gain, members’ numbers getting high, efficiency which will cut down the costs and also investing in properties that beat the baseline target. The political aspect is related to the financial aspect of the Trust priorities as it relates with the politics of running the Trust with the finance made from all the respective sections and in return it is what will be used for expenditure of the Trust even as it makes the return as the income made. The data captured by the National Trust performance index indicates the overall target by the Trust and the expectation from each of the objectives set and this will explain how each department is related to one another and whenever each section underperforms, the other section will have to play catch up or try to recover the revenue lost from one section. A good example is the Visitors enjoyment score, net promoter score and relevance to the local community. All the said sections performed poorly mainly because the visitors did not play their part in recommending the Trust to their peers as this was shown by the high number of membership and good income but low scores when it comes to the visitors and members’ part. Also the other areas indicate the level of which the members partake in relation to tourism as not many of them have fully participated in visiting the areas managed by the Trust. Some of the unique milestone programmes for the company ...Download file to see next pagesRead More
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