Audience Analysis Report - Assignment Example

Online Survey Result

Answers on “What is your age?”

• what is your age

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Answers on “Have you ever smoked?”

• Have you ever smoked?

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Answers on “do you know someone who smokes?”

• Do you know someone who smokes

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Answers on “should the operations of the tobacco companies be controlled to ensure access of tobacco products is manageable?”

• Should the operations of the tobacco companies be controlled to ensure access of tobacco products is manageable

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Answers on how “do you feel when you see someone smoking?”

• Do you feel when you see someone smoking?

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Answers on    “What do you think contributes to smoking?”

• What do you think contributes to smoking?

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Appendix 1: Interviews

Interview one: 24-year old male. Non-smoker, Patrick.

Benard: Have you ever smoked or felt like smoking?

Patrick: Hmmm, am not sure how I can approach such question. But let me begin by saying that those are two different and independent questions. Personally, I have never smoked but by dealing with some friends made me feel like I should take a puff. This came when I was sharing a room with Daniels in my first year at Nanyang Technological University.

Benard: what makes you not to smoke?

Patrick: Benard, do you smoke? (He asks jokingly looking at my lips) before you even answer the question, smoking or not smoking is more of a personal decision than collective. Every day we read about effects of smoking; the anti-smoking campaigns have flooded everywhere in Singapore. They talk about lung cancer, heart diseases, stroke and many more as being effects of smoking. And if you look at the long run implications of smoking it becomes a personal decision rather than collective as I mentioned before.

Benard: And from your perspective, what do you think contributes to people smoking?

Patrick: It is clear that answers to that question are dependent on other factors. And unfortunately I will not answer you from my perspective since I do not have statistics with me. People have many reasons as to why they start and continue smoking. I will provide an answer based on recent researches in Singapore which I believe are more factual regarding your question. Vietnam National Committee on Smoking and Health explains that in Singapore, born a male is already a reason why people should just smoke. Other reasons rated high is the peer influence and poverty depending on the region.

Benard: Do you know someone who is related to you who smokes?

Patrick: That is right, handful.

Benard: How do you feel when someone smokes?

Patrick: Sorry!

Interview two: 29-year old male. Smoker, Muzzammil.

Benard: Have you ever smoked or felt like smoking?

Muzzammil: I started smoking when I was 17 and I have been a regular smoker for 12 years.

Benard: What contributed towards your smoking habits?

Muzzammil: As you can see, I started smoking at a tender age and at that start, you honestly do not know the repercussions of smoking. And funnily, you are sure that you can just give smoking a try and give it a leave a couple of days to come. Going to your question, peer influence played a great role. I did try smoking because most of my friends were doing it and to fit in the group and play cricket together in the outcast of the city of Singapore, smoking was almost compulsory.