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Media Globalization: the Bollywood Film Industry - Assignment Example

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The study “Media Globalization: the Bollywood Film Industry” focuses on media imperialism and examines the influence of western countries on the global culture through the media. The study on the reverse flow of global media also receives a fair share of attention…
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Media Globalization: the Bollywood Film Industry
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Download file to see previous pages For decades, Bollywood films were of little interest to the world outside the Indian subcontinent. However, this has changed in recent years as it stands as popular culture in the dance and music sense. The song and dances are parallel to the plot as they help progress the theme of the films. The paper will examine a variety of arguments provided by different scholars in the context of media globalization. For decades, Bollywood films were of little interest to the world outside the Indian subcontinent. However, this has changed in recent years as it stands as popular culture in the dance and music sense. The song and dances are parallel to the plot as they help progress the theme of the films. The paper will examine a variety of arguments provided by different scholars in the context of media globalization.   The case can be analyzed from a number of frameworks. In understanding the reverse flow created by Bollywood films, it is imperative to consider Bollywood expansion strategy based on its domestic and international consideration. Bollywood has continued to maintain international influence regardless of the fact that most of its films are in the Indian language. The musical aspect has proved to work as they help the viewer grasp the abstract ideas in an even way. For this reason, Bollywood has expanded overseas due to the great appeal generated by music. For decades, Bollywood films were of little interest to the world outside the Indian subcontinent. However, this has changed in recent years as it stands as popular culture in the dance and music genre. The global reach is fuelled partly by the large audience fascinated by the unique integration of dance and music in films.    Bibliography AnnotationRai, A. (2009). Index. Untimely Bollywood Globalization and India’s New Media Assemblage, 291-303. Rai is an Indian scholar who has contributed immensely in the field of media globalization. He is renowned for his contribution to cultural studies of south Asia. Rai once served in the media advisory board of India. Additionally, the author has contributed immensely in a number of forums that sought to promote the Indian culture internationally. The author unparallel experience serves as an assurance to the reliability of this piece in the context of Bollywood globalization. Rai has lectured in a number of institutions and workshops on media imperialism. ...Download file to see next pagesRead More
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