Media Globalization: the Bollywood Film Industry - Assignment Example

Media globalization al Affiliation) The Bollywood Film Industry Research proposal The study on media globalization focuses on media imperialism and examines the influence of western countries on the global culture through the media. The study on reverse flow of global media also receives a fair share of attention. It challenges the notion of media imperialism that perceives a one-way flow of global media influence. However, the global influence of these powerful media outlets in western countries cannot be ignored for instance, the US media. The ideal of contra flow is typified by the global recognition of Bollywood film industry. In accordance to this topic, the paper will examine the global influence of Bollywood: the Indian film industry and the role of music in Bollywood films. The research question posed in this paper is; what is the impact of music in Bollywood films in the global film landscape? Bollywood do not incorporate any western content as they provide an explicit reflection of the Indian culture. For decades, Bollywood films were of little interest to the world outside the Indian subcontinent. However, this has changed in recent years as it stands as a popular culture in the dance and music sense. The song and dances are parallel to the plot as they help progress the theme of the films. The paper will examine a variety of arguments provided by different scholars in the context of media globalization. The case can be analyzed from a number of frameworks. In understanding the reverse flow created by Bollywood films, it is imperative to consider Bollywood expansion strategy based on its domestic and international consideration. Bollywood has continued to maintain international influence regardless of the fact that most of its films are in the Indian language. . The musical aspect has proved to work as they help the viewer grasp the abstract ideas in an even way. For this reason, Bollywood has expanded overseas due to the great appeal generated by music. For decades, Bollywood films were of little interest to the world outside the Indian subcontinent. However, this has changed in recent years as it stands as a popular culture in the dance and music genre. The global reach is fuelled partly by the large audience fascinated by the unique integration of dance and music in films. Bibliography Annotation Rai, A. (2009). Index. Untimely Bollywood Globalization and India’s New Media Assemblage, 291-303. Rai is an Indian scholar who has contributed immensely in the field of media globalization. He is renowned for his contribution in cultural studies of south Asia. Rai once served in the media advisory board of India. Additionally, the author has contributed immensely in a number of forums that sought to promote the Indian culture internationally. The author unparallel experience serves has an assurance to the reliability of this piece in the context of Bollywood globalization. Rai has lectured in a number of institutions and workshops on media imperialism. The article provides an overview of the spread of Indian identity specifically in the west. Additionally, the article takes into consideration the relevant standards governing the global film industry. Rai is in agreement with article on music in Bollywood authored by Tyrrell and Dudrah. Both articles analyze the impact of music in Indian films in influencing its adoption overseas. Rai analysis is useful to this research topic has it affords the necessary discussion on Bollywood. However, it fails to deliver a clear assessment of the impact of Bollywood music in the global film landscape. Therefore, the article does not form the basis on the research on contra flow of media globalization. Tyrrell, H., & Dudrah, R. (2006). Music in the Bollywood Film. Films Musical Moments, 195-206. Both Tyrrell and Dudrah are academicians in the field of cultural studies and sociology. Both scholars have received awards for their contribution and work on Indian popular culture. Their academic and professional success provides an assurance on the relevance of this article. In this article, Tyrrell and Dudrah analyze the melodramatic aspect of Bollywood films. The authors have provided lectureship in a number institutions such as the University of Singapore and the Manchester University on films and media studies. The author notes that the inclusion of music in Indian films provides a unique identity to Bollywood. Tyrrell and Dudrah provide a clear understanding of the role of music in Bollywood films. Additionally, the authors examine adoption of Indian music in the west particularly in the US. The article relevance in research topic is demonstrated by its account on the role of music in Bollywood films. However, its main weakness is on its limited view of the global film industry. On the other hand, the article provides enough information necessary for this research. On a general note, the article assesses the significant of song and dances in Bollywood films. Therefore, it provides an adequate basis for the research topic. Gopal, S. (2008). Global Bollywood travels of Hindi song and dance. Minneapolis: University of Minnesota Press. Gopal is a renowned researcher whose scholarly work has contributed immensely in the understanding of media globalization. The author provides a clear analysis on the spread of Indian identity fuelled by Bollywood films. Gopal provides an account of the key role that song dance play in the global success of Bollywood films. The author notes the spread of Indian films in western countries particularly in the US. Song and dance featured in Bollywood films separate it from Hollywood films. Gopal further notes that the linguistic barrier does not inhibit the west from embracing the films. The author is keen to point out the fact that the music provides a break from the usual conveyance of a film’s storyline to a more entertaining form. On a general note, the article focuses on assessing of the visual and aural dimension of the Bollywood music and its impact in the global circulation of the films. The article is relevant to the research topic provided in this paper. However, its main drawback is that it does entirely provide the limited information necessary for this research. On the other hand, the article provides a discussion that is relevant to the modern age. Therefore an understanding the article is crucial for the conclusion of this research. Stuteville, S. (2014, August 8). Embracing the Bollywood Phenomenon. The Seattle Times. Retrieved June 9, 2015, from http://www.highbeam.com/doc/1G1-377816469.html? Sarah Stuteville is a journalist with Seattle time whose unparallel experience can be relied on to deliver a masterpiece on media matters. The author has contributed significantly in media studies particularly on Bollywood. The article provides an overview of the author’s Bollywood experience. On her trip to Morocco where Hindi films are quite popular, Sarah gained her first experience of Indian films. The author is smitten by the songs and dance that feature immensely in these films. Sarah uses her Moroccan experience to analyze the impact of the music in Bollywood films in the global space. The author focuses on assessing the growth of Bollywood film industry in the foreign market. Sarah Stuteville notes the impacts of Bollywood music and its escapism effects to an individual’s life. According to Sarah, Bollywood provides a unique connection with the Indian culture. The article is relevant to this paper’s research topic, as the author provides a discussion of the impact of the Bollywood music in global film landscape. The main weakness of the article is that it only provides a superficial discussion of the research topic. However, the article is vital for this research on the contra flow of globalization in the context of Bollywood film industry. Read More