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Paul Rand - Research Paper Example

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Once a lecturer, painter, author and industrial designer, Rand derived his skills and experience from the resources offered by United States. He was both a realist and…
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Paul Rand
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Paul Rand

Download file to see previous pages... Paul Rand’s life began in 1914 in Brooklyn. He was raised up in a firm Orthodox Jewish environment. Orthodox rules condemn the establishing of images for worship such as idols, but at a tender age, Rand would contravene such laws by extracting and placing photos of celebrities and supermodels aired in the media in his father’s grocery warehouse. He joined the Pratt Institute, previously known as the Parsons School of design, as well as the Art Students League. In the Art League, he became one of the pioneers of the Swiss Style of graphic design.2
Having a strong background in designing stock portraits and images for many magazine and newspaper companies, coupled with the thought that his Jewish name might drag his career backwards in a white domineering society, he renamed himself Paul Rand. These two four letter words served as his lifelong corporate identity. In his early twenties, Rand piled a large Portfolio. He was being assigned jobs that made him famous both at home and abroad. During this period of time, he began setting page layouts for the famous Apparel Arts magazine. His designs on the exterior layout of the Direction Magazine became astounding, attracting readership. In 1940, he came up with a barbed wire cover design, which depicts the magazine as both a war-tone token and a crucifix. This was his tactic of testing with high art themes.3
Rand was gifted in converting the mundane into creative and astonishing layouts. This earned him a contract in the Esquire-Coronet magazine as an art director. At first, he failed to take up the job, but later reconsidered the offer, making him the head of Esquire Magazine when he was as young as 23. In late 1930s, Rand commenced his occupation of designing logos and corporate brand identities. In 1938, he established a new trade name for both Wallace Puppets and Esquire. At the turn of 1940, Rand climbed the job ladder to become the Art Director with William H. Weintraub Advertising firm.4
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