Definition of aura - Assignment Example

Client’s 16 October Aura is an extremely important term when it comes to media theory. This paper will shed more light upon the term aura and how it is significant in the field of media theory. Walter Benjamin conducted a thorough research on the term aura and his findings are certainly very intriguing. Benjamin tried to conduct research on several important fields such as reproductive media, film and photography, he believed that these fields were closely connected with the term aura. Benjamin’s research on photography must be discussed in detail to understand the meaning of the word aura, Benjamin was really worried when he saw the works of several photographers during his time and he was worried about the quality of their work because he thought that the quality of their work was below par, the mystical breath the encircled the photographs that Benjamin was looking at was aura according to Benjamin, much research has been carried out on the word since then.

“Atget, who was also a photographer, sucked the aura out of reality according to Benjamin and as discussed earlier he was worried about their quality of work.” (The Word Aura)The designers and the artists have several new ways to express themselves when it comes to digital technology. Benjamin also thought that the decay of aura takes place when there is a new mode of perception and in addition to this it also leads to the decay of a new progressive art form. ReferencesThe Word Aura. Benjamin’s Aura.

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