The present paper aims to estimate the nature and magnitude of the loyalty and commitment the regular customers maintain and demonstrate towards the airline industry on the long-term basis. The main objective of the present study includes the exploration of the most imperative issues…
Download full paperFile format: .doc, available for editing
Extract of sample "Customer Loyalty in Airline Industry"
Download file to see previous pages
The paper also looks for elucidating the factors that could eclipse the level and scope of loyalty towards the airline industry. In addition to this, the paper is determined to suggest solutions, which may enhance the customer satisfaction and dedication to the industry to a great extent. The current study was carried out by focusing on two different populations sharing and differing the traits and characteristics. The first study has been carried out on the individuals that were directly or indirectly associated with the airline, traveling and tourism industries, and hence will include the corporate class and community rendering services in the airline industry. Similarly, the second study has been conducted on the customers and end-users that were frequent in setting out to the journeys through airplanes, where they certainly travel through planes at least once in two months. The study demonstrated a strong association between the provision of superior services at the competitive price on the one side and customer dedication and loyalty on the other. Hence, the study endorsed the proposition that it was the high quality and low price of the products that played a central role in respect of obtaining customer satisfaction. The research findings endorse the price factor enquired in the research question, though it does not ratify the great significance of the brand name as an imperative factor for buying the airline services. However, the place of international brands cannot be negated altogether due to the very fact that nearly half of the population viewed brand name as an important thing in respect of retaining their loyalty and commitment. In the same way, the attitude and behavior of the crew and ground staff also matter, along with the condition, overhauling, and cleanliness of the aircraft. Besides, the customers also seek the strict observing of punctuality and regularity from their favorite airline industry. In addition to this, traditionalism is also looked for by the noteworthy proportion of the respondents in the airline industry of their choice, though innovation and modernity are always welcomed alongside conventional ways of presentations.
...Download file to see next pagesRead More
(“Customer Loyalty in Airline Industry Dissertation”, n.d.)
Customer Loyalty in Airline Industry Dissertation. Retrieved from https://studentshare.org/tourism/1486470-consumer-loyalty-in-the-airline-industry
(Customer Loyalty in Airline Industry Dissertation)
Customer Loyalty in Airline Industry Dissertation. https://studentshare.org/tourism/1486470-consumer-loyalty-in-the-airline-industry.
“Customer Loyalty in Airline Industry Dissertation”, n.d. https://studentshare.org/tourism/1486470-consumer-loyalty-in-the-airline-industry.
The article Building Lasting Customer Loyalty was a very interesting piece of literature. One of the first statements the author mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers.
Parcelforce Worldwide Ltd needs to recapture its customers by keeping in mind that their clients have become more informed in receiving better and faster services. For this reason, it is important for the company to come up with new strategies of delivering parcels faster and ensuring that their customers receive the best services by using effective means of communication (Don, 2004, pp.68-88).
The present study would try to analyse the airline industry by conducting a strategic analysis of British Airways. The study would also include a comparative analysis of the selected company with Emirates Airlines which is one of the most important competitors of British Airways in the international sector.
The European aviation sector is uniquely different from other existing global sectors given the historical, socio-economic and political aspects that have affected the region’s history. Accordingly, varying issues inevitably affect overall competitiveness, cost-effectiveness, and target-market capture.
The author states that customer service can be challenging for some businesses especially when they have some employees who may not be people oriented. Often, this means that employees must receive extra training in order to make sure that they understand how to work with customers. Those employees who are in front of people all the time need extra help.
During this season since the supply cannot keep up with the demand the prices of air travel tickets goes up. During low season the airlines utilize a lower pricing strategy in order to attract more customers. As prices goes down the demand for air travel rises.
The roles of consumers are changing, rather than they should run after the seller, the seller has to convince them and keep on reminding them about the seller’s existence in the market, it is very difficult these day to differ between the sentences “every thing is marketing” and “marketing is everything”.
Customer loyalty deals with the behavior, attitudes and perceptions of customers. Customers are considered to be an asset for any business as they can provide good ratings, testimonials and evaluations to different products and services, which are available in the market (Reinchheld, 2006, 56).
During the year 2005, Lufthansa dispatched average sales of an approximate 19 billion euros; this signified an increment of an approximate 7 percent. The operating profit also augmented from an approximate 51 percent to which implies an approximate 5 million euros.
13 Pages(3250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Customer Loyalty in Airline Industry"
with a personal 20% discount.